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Xbox 360 sales top 8 million in Europe

Publisher touts console's "biggest sales period ever" for EMEA region during holiday 2008, doubling up on last year's performance.

183 Comments

With the global economic crisis looming over every sector, investors and industry watchers are keen on good news of any kind coming out of the all-important holiday shopping season. For its part, Microsoft has continued to put on a strong showing with its Xbox 360--in Europe, at least.

The Washington-based company announced today that its gaming console saw 100 percent year-over-year sales growth in the region during December. Although Microsoft did not elaborate on exact sales data for the month, the publisher did say that to date, the Xbox 360 has sold 8 million units in Europe, the Middle East, and Africa, a figure it claims is more than 1 million greater than archrival Sony's PlayStation 3. During Microsoft's July-September reporting period, the publisher said that lifetime sales of the Xbox 360 had surpassed 23 million.

Citing sales figures provided by GfK-ChartTrack, Microsoft further claimed today that the 360 was the "fastest-growing" console in Europe during 2008. That growth was bolstered by 2008's holiday sales period, during which the Xbox brand saw its biggest gains since being introduced to the region in 2002, according to the publisher.

Microsoft has not yet updated the Xbox 360's North American sales performance. However, a company representative confirmed for GameSpot that an announcement would be "coming soon." In the past, such updates have been made during Microsoft's keynote presentations at the Consumer Electronic Show. This year, the publisher's keynote is scheduled for Wednesday, January 7.

Thanks in large part to sweeping price cuts enacted in September, the Xbox 360 easily bested the PS3 in unit sales during November, outselling Sony's console 836,000 units to 378,000, according to the NPD Group. However, both systems fell well short of Nintendo's industry-leading Wii, which sold more than 2 million units in November alone.

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ne0man

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And for the record...How many of those may also own a PS3?? I would also own one if it was cheaper. What I mean is, some of them probably play Lbp or Mgs. And btw, aren't you a little big fanboy??

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Irve

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DS1086 : oh dear .. that's 7 million Europeans that never get to play Gears or Braid !! and for the record .. PS3 owner aren't playing LBP .. that's just wrong !!!

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DS1086

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That's 8 million Europeans who'll never get to play LittleBIGPlanet. Or Metal Gear Solid 4. :cry:

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OMEGA_SK8A

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360 owns the 7th generation for hardcore gamers good that nintendo sold many wii consoles but its only on very rare ocasions that people every use them

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HUNTER-VENOM

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santiagochile Posted: Hunter Venom, as much as I like the Wii, you sir, sound like an idiot! There has been NO confirmation of any Zelda game in 2009 and No More Heroes 2 won't come out until at least 2010. You embarrass yourself with your posts. Those games aren't on my list ass!

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dark_gender

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Well I must admit that xbox360 has made a big step towards the domination among other consoles.

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Donkey-Warrior

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santiagochile Posted Jan 6, 2009 8:26 am GMT "Who cares?!?! That's NOTHING compared to the Wii!! And Microflop had a full year advantage. " Bet your enjoying all that grade A+ nintendo Shovel-ware too huh? If anything just to spite all the people who actually like gaming. Nintendo sold out, and their making bank because of it. I guess a medicore & luke-warm gaming experince equates to a good time for some but as for me, well I'll just sit back and revist what made nintendo great in the first place: Mario on the NES & Duck hunt :) (or play hoard mode on GOW2). And at @ TheTenth10: Imma take a wild guess ( and correct me if I'm wrong), but you just reek of a raging Sony fanboy who realizes his system for all of its technical marvels cant seem to push the boundries beyond what the less technically spectacular 360 or Wii are at, and who also realizes the company who makes his system is full of BS (can anyone say six axis or backwards compatability?)

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santiagochile

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Hunter Venom, as much as I like the Wii, you sir, sound like an idiot! There has been NO confirmation of any Zelda game in 2009 and No More Heroes 2 won't come out until at least 2010. You embarrass yourself with your posts.

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santiagochile

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Who cares?!?! That's NOTHING compared to the Wii!! And Microflop had a full year advantage.

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Un4givingAsault

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Hope the surplus translates in to good things for the XBL owners

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TheTenth10

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it's deception to the consumers that a company (Microcrap) goes to such lows as to make an incredible price drop and lose huge maounts of money willingly (against most international laws) just to crush competition

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peterbandulj

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playstation messed up because it wasnt able to secure any good exclusives and put their system Technically speaking a Toy out for $600USD even tho sony claims its much more......and Xbox has done the opposite by getting the games but not adding so much hardware so the costs where way less to produce and so sale price was cheaper too....so unless sony pulls off a great year this year and pulls at least 4-5 great exclusives which it doesnt look like they will...then sony is done for with this generation.....

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razgriz_101

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yet again more fuel for the fanboy battles that plague the forums...

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DAKYON

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xbox 360 sucks :D i wonder how many " disagree " will i receive ? :/

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ceetizzy

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Sigh...makes me sad to see my beloved PS3 get its booty kicked in sales. But congrats to Microsoft for their success outside the US.

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HUNTER-VENOM

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snakes3425 Posted: Sony's biggest blunder this generation was overconfidence in the PS3, they vastly underestimated Nintendo and Microsoft Yeah everyone even developers underestimated Nintendo! But I think there coming around: 2009 Wii games we know about: Madworld Kizuna Pikmin 3 Conduit Arc Rise Fantasia Sky Crawlers House Of The Dead Overkill Muramasa: The Demon Blade Punch out Cursed Mountain Fatal Frame 4 Monster Hunter 3

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pakcikkantin

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MS is making money, why not give free XBL to us

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snakes3425

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Sony's biggest blunder this generation was overconfidence in the PS3, they vastly underestimated Nintendo and Microsoft

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AlphaForceOne

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Xbox 360 is the superior console

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demoralizer

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Wii60 for life

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Merl57

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If only they didn't break every year

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Kravyn81

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I will never buy another MS console again unless they can prove beyond a shadow of a doubt that it is reliable. I've owned my PS3 for a year this month; no problems whatsoever. I owned my FIRST 360 not even one month before it started acting up. I ended up taking it back to Best Buy and replacing it. Luckily it never acted up after that, but I never gave it a chance because I sold it last year right before the price cut. Microsoft has proven they have no ethics when it comes to making a console. They knowingly released a shoddy product to the masses all in an effort to be first. Not to mention they completely ABANDONED the first Xbox like some red headed step-child after the 360 came out. So they have shown they 1. Won't support their hardware, and 2. Will release defective products just to make a profit at the consumers expense. F*** MS.

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DiscGuru101

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PS3 has taken the bronze this generation. P.S. I still have my launch 360 with no problems.

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airayd

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RROD is all luck. Bad luck obviously. My brother still has his xbox since launch and its still running fine. My friend bought a new elite a month ago and its already being sent in. It would be more upsetting if they didn't have warranties for such a problem, but they clearly know about. Aside from the time it takes for the console to be mailed back, it isn't that big of an issue. I personally own two elite consoles and I haven't had a problem - so far anyway. If people keep buying the Xbox over PS3, Microsoft is clearly doing something right.

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Dragorro

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lol I just got here time to bother ps3 fans heres the only thing I need << LINK REMOVED >>

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TheArcade

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lol where did all the Wii60 chants come from?

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godzillavskong

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Thanks quanloco.I have a 46 1080p Sony Bravia lcd and blu-rays looked nice, but I have a cheap $20 HDMI cord. Does it really mattter on which type of HDMI you use?

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rasterror

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Hunter-Venom Even with the RROD its still the best console out. Yeah you have to pay for Live but compare that to the price of service for one MMO. I highly agree with you the loom of the RROD can be a B but I'm happy. Try watching dust collect on your PS3. I actually play my Wii more than the PS3. The games for the PS3 just aren't there and you have either have this long dry spell or end up with over hyped and under-whelming games like GT5 P, Motor Storm 2, SOCOM, and many more.

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HUNTER-VENOM

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flackstone Posted: i talk dirty to my 360. lol so dose Jack Black! :D << LINK REMOVED >>

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flackstone

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1 last thing im sick as hell of the RROD attack on the 360 find some new material jesus.

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robx360

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Great news for Xbox fans. I don't own a PS3. I realize that the goal of the big three is to be the best. Unlike the nintendo sega wars of the 90's. Everyone has a completely different strategy. Nintendo has won hands down. Microsoft is all about choice and online play. Sony is about cramming everything they can into the PS3. The infamous RROD has haunted the 360. Also I'm not really a fan of removing features from the PS3 either. Each system has it's pro's and con's. Sony in my opinion simply put to much into the console. Normally that would be awesome in most every way. Sony decided to use Blu-ray. It's just not a sound format right now. Don't get me wrong I love HD. Games and movies are so much better. Video quality and audio are top priorities around my house. People as a whole really don't care about HD. Over half still don't know what to do about the digital/UHF changeover next month. Then there are people who can't afford it. That is probably the biggest enemy of the PS3. Look at it this way you could buy a 360 arcade model for $200 cheaper than the PS3. Before every fanboy says yeah no hard drive. Think about all the parents buying systems for there kids. Jane doe goes into wal-mart to buy a wii for her son. Sold out of course right. She looks over and there is a 360 for cheaper than the wii. Next to the 360 is the PS3. A staggering $200 more. She thinks about it for 2 seconds. She buys the xbox and an extra controller. Throw in a few older games. Now she barely spent more than what she planned on spending on the wii. Most parents don't know about hard drives or memory cards. I have seen it a hundred times. Microsoft has a great thing going for them. Sony put to much into the PS3 and that will cost them 1st and 2nd place this time around.

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flackstone

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marcoblack "I have both ps3 and xbox360 .Soon ps3 will be ahead of the gaming and entertaming system " And your proffesional backround on this topic is....?

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flackstone

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i talk dirty to my 360 ;)

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HUNTER-VENOM

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If Microsoft didn't have the RROD the 360 would be the best console no question. There sales dropped because of that. Just think if they didn't have that how could anyone bash the 360 then? the $50 a year online? people like it because there's over 10 million people on Xbox live. The only reason to hate the 360 is because of the RROD. The price of the PS3 turned people off from the start that's the reason it's selling slow.

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quanloco

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Godzilla go with standalone samsung 6x speed bluray. the ps3 is the crap of bluray players i own one saw my friends standalone and i was jealous.

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deactivated-6223e64b57ad6

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Man Sony is not getting any break!

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quanloco

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gatcloud you make me laugh. what are you smoking i want to laugh too. your statement is nothing short of a sony fanboy that has never owned a 360 and wants to act like ps3 is better.

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rasterror

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I hate when people overly hype and complain about a broken 360. Yeah mine broke this past October and was without it for a week and a half. Yeah I was pissed but got it back and everything was covered. In that time I played Wind Waker caught up on some projects around the home and other things. Besides what takes longer? A 360 to go out and get fixed or a PS3 or Wii to come a decent first party game to play? I have all three so I have the right to judge any.

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--Virrip--

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You guys may enjoy your PS3, but the fact is Microsoft is doing better things with their console. Truth.

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Phazevariance

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I lost interest in my Wii a long time ago, but the odd time, they release something fun. Wii60 FTW. 360 dominated my wii, and made buying a ps3 useless to me.

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commonsenselife

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Ok, so the 360 is doing better in Europe.

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SidV101

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Plus people only use PS3's for the Bluray. Or at least I do.

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GatCloudX

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the ps3 is the smartest choice i have made after my 360 broke so many times i got one and its amazing

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Punjabiking101

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Wii60 FTW

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night_haunter

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way to go wii60!!!!!

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GatCloudX

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their online service may be good or whatever but that doesnt forgive its harware failures no matter how many people are duped into buying a console that has so many bugs

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1425678786655

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i love my 360 and my wii, best systems out and both cheap and have great games. wii60 ftw! :D

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djsiddiqi

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damn yo i should i hav bought 360 instead of ps3

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Barabajagal

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Having just purchased an xbox 360, I can say I'm very impressed with the console and its capabilities. Our family owns a wii and while a good console in its own right, the wii pales in comparison to an xbox 360. The xbox 360 has the third party games, great graphics, and second to none on line play. Even though we don't own a PS3, a healthy price cut could put Sony back into the hunt and Sony could use some good news Lets be honest though the price cut saved the Xbox 360's bacon.

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aBathingApe_

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Wii60 for the win.

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