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Sony on PS Vita: 'Its a marathon, not a sprint'

Marketing manager John Koller says new portable is a "good, solid platform"; no immediate price cut planned.

365 Comments

Sony is confident that its PlayStation Vita hardware line will have success. Speaking to GamesIndustry International, Sony marketing manager John Koller said he is pleased with the device's price positioning amidst a market stuffed with competition from Nintendo's 3DS, as well as smartphones and tablets.

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He would not comment on the possibility of a price cut in the immediate future, adding that Sony is in it for the long haul with regards to the PS Vita.

"I don't want to get into anything specifically, but I do want to say, as we've said multiple times, it's a marathon, not a sprint," he said. "And it's certainly going to be a marathon for Vita. It's going to be a very good, solid platform for us, one that performs very well."

In August, Sony Worldwide Studios boss Shuhei Yoshida said 2012 was "too early" for a PS Vita price cut, confirming that no reduction was planned for the year. The PS Vita launched in February 2012 with a Wi-Fi-only version at $249 and a Wi-Fi/3G model retailing for $299. Sales of the portable are nearly in line with company expectations, according to Sony CEO Kaz Hirai.

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dpac712

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then no buy for me...

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jark888

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Want a price cut? Go check out on Ebay. I saw 3G version of it for $100 less than retail markup price, and nobody bid.

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hangman000

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Edited By hangman000

@jark888 Why dont you?

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jark888

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@hangman000 I'd already got one for my brother, but I knew I'd never buy the current generation of PSvita because of the low quality VGA camera. If I hadn't got that for my brother yet, I would definitely buy it.

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TTDog

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@hangman000 Maybe he already has a door stop.

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TTDog

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@WolfGrey Not with the likes of Call of Duty, Assassins Creed and Halo titles being released... and the last of the current gen consoles to be released, the WiiU in the same time period.

If anything the Vita is going to fall further and further behind.

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WolfGrey

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@TTDog @hangman000 There is enough games for it between Vita games,psp games, and great titles on the way. Oct 30-Mar31 are gonna be some busy times for the Vita.

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TommyBarban

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I might buy a handheld in the future, the PS Vita has an advantage over the 3DS in my book but I am still not convinced..

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boyimabeast

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all sony as to to do is drop price to compete with 3ds when give people a reason to own a vita dont forget sony brought gaikia so what if u could stream games to ur vita

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OtakuGamera

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the one thing that prevents me from getting a vita is the fact that PSN is region locked. im from asia and the PSN here really sucks. if only it had the same account system like the PS3, i would have bought it in a heartbeat.

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staranise

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Edited By staranise

Sony on PS Vita: 'Its a marathon, not a sprint'

by the time the finish line is in sight---xbox has released its own handheld.....

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Darnasian

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@staranise Oh wow , they kept saying this since the first Xbox came out , 10 years later and no M$ handheld , not that we even need one

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starfish75

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I own a vita and I am frustrated with the lack of choice in games. The solution to me is a price drop. The high price of memory, non- removable battery and up scaled android games are a turn off when they charge £30 for a games that cost £5 on android.I also own an Experia play. This is an example of how to do gaming on the go right. Great exclusive games at a low price and the full library of android games with some ps1 games too and it takes micro sd. The play station guys should talk to the Ericsson guys. Maybe we'll see an all sing vita 2.

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BradBurns

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You know what? I'm taking the plunge. I don't care, I'm buying a PS Vita. Screw it.

I don't care how terrible Sony is at supporting their own console. I don't care about how they seem to actively not want to succeed, I'm getting it simply because I like it.

Though, I'm not certain if I'll be playing it much simply because it has few games. Period.

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bubba_1988

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Edited By bubba_1988

@BradBurns Save your money spend it on a couple of good dates with a girl, you'll get WAAAAAAAAAY more out of it.

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Mellowcow

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@BradBurns The PS Vita: Made for people who just don't care.

There Sony, I made you a new slogan.

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WolfGrey

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@BradBurns Forgot to mention that Dead Souls is made by the guy who created megaman(essentially got capcom where it is).

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WolfGrey

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@BradBurns Persona 4 Golden is coming up , AC3 Liberation is out today, Souls(i forget the full name but it is basically a gory Monster Hunter with magic), Warriors Lair, and others are on the way. The new LBP on the Vita apparently is the best of them yet.

Also PSP games purchased on the PSN store look much better on the Vita thanks to some options and you can also set it up to use the second analog stick for the camera on the psp games which is amazing.No claw.

There is plenty of reasons to own a Vita right now.

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starfish75

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@MALMSTEEN4774 @demonkingx5 In comparison to ps2 and wii sales it has failed.

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demonkingx5

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Edited By demonkingx5

@The_Mighty_KELP face it it was a failure it fail to deliver the profit that sony wanted its 1 of the reasons why sony's stock is in the red as it is im telling facts not opinions

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MALMSTEEN4774

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Edited By MALMSTEEN4774

@starfish75 @The_Mighty_KELP @MALMSTEEN4774 @demonkingx5 yes, but XBox 360 is not the superior Console when it comes running Games. one of the biggest examples is Dakrsiders runs more smoothly on the PS3 more than XBox360. Both Systems are really good Systems. BUT i looked for something that gives additional reasons to buy that Gaming Console. Well Sony, offered me all i ever wanted in one Machine; which is the PS3. so yeah Sony RULES!!!! and yeah yeah 1 more thing.... XBox 360 failed big time remember Red Ring of death? yeah thats right. (ps3 fanboy appeared). lol

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starfish75

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@The_Mighty_KELP @MALMSTEEN4774 @demonkingx5 Sales figures have a massive effect of the quality of a product. Game makers predominantly make Xbox games and convert to ps3. I'm not saying ps3 is bad. Good exclusive games, free online and bluray are all reasons I chose to buy a ps3 over the Xbox. I own a wii too barely ever play it. Poors sales in comparison to other devices has effected quality in some games, bayonnetta, fall of cybertron. When made for Xbox first and the ps3 is an afterthought.

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The_Mighty_KELP

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@starfish75 @MALMSTEEN4774 @demonkingx5 That's a ridiculous way to determine the quality or worth of a product. That's like saying "Reese's Peanut Butter cups are a failure compared to M&M's." Basing it solely on how many were sold is stupid. It's especially dumb when you consider how many millions of PS3s have been sold - just because the competitor sold a couple million more doesn't mean they failed. It's not a contest.

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RoadStar1602

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It is a relatively solid design, as said. However, there some definite flaws in the system that prevent me from buying it at its current price point. Most of the flaws were deliberately put into place by Sony out of greed. I'm talking about the proprietary, overpriced memory card and the overpriced games. I don't see those problems being corrected any time soon and Sony doesn't plan to lower the cost of the handheld, either, so I will remain a non-owner for the time being.

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InquisitorCrox

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The AC3 and NFS will help, but we need more AAA titles until the cavalry (God of War, Gran Turismo, etc) arrives!

Hopefully we will soon a Resident evil and a MGS game announced for the Vita

and the next Batman and Splinter Cell games will have a Vita equivalent, liberation like.

The road to succes really is that simple, if the above mentioned games are ported, it is destined to succed!

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10knuckles01

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there is no way you can compare smartphones or an ipad to the vita,, ive had a vita for a month now and it blows all other handhelds out of the universe,, wipeout looks just as good as the ps3 version. i dont mind spending coin as long as its a quality product and the vita is Qualityyyyyyyyyy!

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peladex31

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@10knuckles01 hahahahahahahahahahahahhaahhahahaha

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steelmouth

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lol sony is such a joke this days

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sealsa3

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Agreed. I love Sony and I never regret buying from them. But they just haven't been doing well lately

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hangman000

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@steelmouth *These

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Darnasian

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Edited By Darnasian

@steelmouth Next time make sure your grammar doesn't suck before commenting , ok?

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steelmouth

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@Darnasian

Yes teacher

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MALMSTEEN4774

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Edited By MALMSTEEN4774

@steelmouth ok Xbox Fanboy! lol

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ronnet

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@Suikogaiden

Like I said, I don't like to go on record by just saying 'Vita is doomed to fail'. Reason why is because my mailbox will get spammed by a legion angry fans.

Not that I don't think my comment is out of proportion. Just scrolled up and down and it seems most people are writting books here. Or perhaps you've just been spoiled by twitter ;)

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exedeath

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Ragnarok comes out tomorrow, so at least I will have a 4th game for it. It may be moving slow, but the games for it are great. If the sales increase, then we should see more games coming out for it. At least SONY makes some quality products, and that is all that matters.

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soulless4now

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It's fine if they don't want to do a price cut, but we still need to see more quality games.

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demonkingx5

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PS vita is a another Potential failure by sony it may fail like the PSP go & PS3

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Ringx55

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Does anyone remember the PSP? Overall it was a very solid system it just needs some time to mature and get those games going.

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StarkJJ

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Hilarious. The only reason this is still on the market is because Sony has the money to keep it there. PS Vita was dead on arrival. This is why Sony should drop out of the race. Contributing nothing.

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Darnasian

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@StarkJJ Watch out! We have an international genius , mathematician and market analyst here! /endsarcasm

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demonkingx5

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@StarkJJ now that's going to far sony has done alot i will admit that much

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shadowhunter0

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@StarkJJ if that was true then why are the sales per month are increasing

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DesertLynx83

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I bet they'll end up doing a holiday price cut.

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ptown58

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Rotatable screen please, feels less cramped upside down.

A GTA that uses both sticks would be great too, waiting patiently for more games.

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SolidTy

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Where oh where do people's comments go?

I'll look into a Vita when I see some games I want bad, but to be honest, as neat as it is, I'm not much of a handheld gamer.

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alenth

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Not a bad system (is a good one) but i think it still needs more titles in variety terms, i'm not saying it doesn't have good games, but the VITA still lacks that "OMG AAA" game that makes your system popular.

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Albelnox0

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@alenth i better not see you bad mouthing AAA games.

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alenth

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Edited By alenth

@Bl4KD37H Sorry but the psp has amazing games, if you don't like those genres is your own personal taste.

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