E3 2020 Loses Another Key Company

The creative directors of the annual gaming show have dropped out.


Yet another big company has dropped out of E3 2020, marking just the latest shake-up for the annual gaming show in Los Angeles. [Update: Following reports suggesting it would be, E3 2020 has been canceled due to concerns involving the coronavirus.]

iam8bit, a creative services company that makes video game collectibles and was set to be the creative director of E3 2020's new format, has resigned from that post. The company said in a tweet that it pulled out of the show "with mixed emotions."

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Now Playing: E3 2020 Is Officially Canceled - GS News Update

"It was a dream to be involved with E3. We wish the organizers the best of luck."

iam8bit did not share any additional details on why it chose to resign from its position. Keep checking back with GameSpot for the latest.

The Entertainment Software Association was working with iam8bit as one of its "creative partners" that was brought on for 2020 to help "reinvigorate" the show and "shake things up."

The ESA has since released a statement confirming iam8bit's departure and also stressing that the company is still planning for a good show with its other creative partners.

iam8bit dropped out of E3 2020 following the departure of Geoff Keighley, the games media veteran who hosted and organized the E3 Coliseum since 2017. For his part, Keighley said he decided to part ways with E3 "given what I know about the show as of today."

Additionally, PlayStation decided not to attend for the second year in a row. Microsoft is still planning to come to E3 in a big way this year as it will show off more of Halo Infinite and hype the Xbox Series X ahead of its release later this year.

In other news, Los Angeles County has declared a state of emergency. The ESA is closely monitoring the situation and will make announcements about E3 2020 as necessary.

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