The Point - Watch Dogs & Misleading Game Trailers
Danny explores why early video game trailers are so often misleading. Also he closes a car door and everyone on the internet goes crazy.
by Danny O'Dwyer on
@PayneKiller Yeah, no one was complaining that the game looked bad compared to the initial reveal, *cough*Watch Dogs/a bunch of other games*cough*
Which game was it that showed the woman in white getting shot at and the bullet breaking on her shoulder?
@smoochy1 Cyberpunk 2077. It's an upcoming game by the Witcher Devs.
Thanks for this video, Danny. Made me realise how things are. I guess I don't mind so much if the visuals, sound, just general presentation aren't what they initially appear to be in the reveal trailers. It's when the game changes on a fundamental level that I feel cheated. I will never, ever forgive Dead Island for that.
Anyone know which game that is at 2.17? Where you see the guy with the welder's mask (or something like that) approaching
@Crucifier_Z I think that's Mikami's The Evil Within.
At least the Watch Dogs trailers looked sort of like a game you could play. Anyone remember the recent ESO "movies"? I mean, what the heck was that about?
I hope the PC version continues to hold up to those earlier high graphical standards put forth by the development team. The developers claim that the PC version will continue to look just as good as the E3 2013 footage. I definitely hope so because I am going to buy this on PC and max out all of the settings just to see for myself if this game comes close to what we saw at E3 2013. Hopefully whoever reviews Watch Dogs makes this same PC comparison.
Now I know that some fans of Ubisoft and I am also a fan are going to be like oh no its about GAMEPLAY NOT GRAPHICS. No, its about integrity first, then gameplay and then graphics. I don't like being mislead and I am sure others don't either. Publishers putting out gameplay footage of a game that doesn't come close to the final product is false advertisement in my opinion and I consider that unexceptable behavior. I was watching some of the more recent PS4 footage and I don't blame console owners for being like what the hack. This recent footage is a complete downgrade from earlier gameplay footage supposedly running off of the PS4.
I thought it was obvious and it is waste of time and of money to get people excited for something that won't be as good. I may be cynic but everything is like that ... on tv every is unbeleivable but the real thing isn't as exciting ... and seriously one day it just like ... why get excited for something to only get disapointed ?
I don't Watch that anymore, I'm looking for actual gameplay and even then, a YouTube or tv vid isn't the same as having the game in person.
I miss the time that we only get some screen shot in a mag then you finally see the game on the shelves and try it ! I also think we get way too much information like 10 years before the actual game lunch.
Well put Danny, i must admit i was pretty disappointed to never seeing
the levels used in 2010 & 2011 E3 trailer to BIO-SHOCK INFINITE
never making it to the game.
Although bits of it where rearranged, it probably explains why the game took SOOOoooo long to make.
Basically they where churning out these trailers each year then scrapping them and throwing them on the fire. guess they need to get investors invigorated by the attention, the downside is it stalls the game.
We gamers are at fault as well since, even if we know we are getting tricked, we continue to pre order and get hyped.
Mag, Homefront, Battlefield 4, Titanfall, Assassins Creed 3, GTA 4, most Need for Speed games, Skyrim (although loved by some I know), Medal of Honor, Hitman....the list just keeps going. Games do this all the time to the point where I almost expect it.
However, though it may just be a place holder until Destiny releases in September, I still plan on getting Watch Dogs and I am still very excited for it.
@smokeless_0225 AC3 never did that, actually. It looked in the trailers like it did in the final game.
So, true. When I first saw the trailer for Arkham City (the one with Dr. Strange interrogating an officer, and Batman kicking some serious ass) I got hyped beyond description. I thought those were parts taken from the game. Though the game was as fun as hell, a bitter taste was left in my mouth.
Then when you thinkg it was over, I let EA do it to me ALL over again, but MUCH worse. Those trailers for BF4 were stunning. Now go anad play it, and be ready to give up quick.
There's a difference between gameplay reveals and trailers. Watch Dogs' reveal gameplay footage was indeed misleading if the final product doesn't match the gameplay teased in the reveal. Trailers are different. Dead Island's reverse trailer didn't show gameplay. It was a cinematic teaser. Anyone that had followed Dead Island's production would have already been aware of that. Cinematic trailers aren't a new concept nor are they misleading and I don't believe they should be put to the same criticism as gameplay trailers. Elder Scrolls Online cinematic trailer is a 10/10 compared to the actual gameplay which IMHO is a 7/10 at best. Gameplay reveals at shows like E3 should be viewed skeptically as they are made purposely to create a buzz. It is misleading to show the public a so-called gameplay reveal or even a trailer that includes gameplay elements only to modify those elements as time goes on. Love the video.
@HybridExtreme I think cinematic trailers are the worst form of manipulation. They tell you nothing about the actual product and are only made to avoid revealing the reality of the actual game. The ESO trailers were MUCH better than the actual product that people got. Seems deceptive to me.
Great video! It's almost as if the current game culture attitude that glorifies game previews, PR-manufactured hype, and pre-ordering, where the spotlight dies a week after a game comes out, is of no benefit to customers. We should appreciate the thousands of games that are already out, instead of salivating over enigmatic preview screenshots and misleading trailers.
U know what Danny am gonna cancel the preorder that I made for watch dogs copy and am gonna wait for the game to be released, then am gonna to judge even to buy this game or not and keep it up ur amazing ;)
@dannyodwyer apparently you haven't done enough of your homework this time around man: how did you fail to talk about and show Dark Souls 2 false advertising and misleading trailers and gameplay videos?
I mean, Dark Souls 2 showed extremely impressive dynamic lighting and shadows in its very late trailers and gameplay footage. Not only that, few weeks prior to the release, the developer launched Developer Diaries and interviews: in which they focused so eminently on the new lighting engine and all. The talk about it with such promise and hype that it sounded impossible to be just a bad lie.
In the end however, they didn't deliver at all. It was a flat-out lie, a deception of the clients and series long fans. Unfortunately, die hard fans are mostly blind, and will rather not point out the negative parts of a game, much less protest and ask for an improvement. If you ask me, this is a bunch of b.s. Good game or not, if you raise your standards, you need to deliver. In the end, they released a game that looks worse than its predecessors.
Uh I learned this harsh lesson a long time ago when I saw the trailer/opening of Final Fantasy 8 on tv, I remember I was excited of how cool everything looked and thought it was a big step from FF7. So yeah I'm rarely excited when I see a game trailer and most of the time you can tell when something is fake or not.
I hope the door closes when the time comes. The Division is beautiful. I really hope that what we've seen is what we'll get.
the developers of killzone 2 delivered more than they promised.The game was considered 2nd after Crysis on pc in terms of graphics...
GHOSTS is a perfectly good example of this!....and as you can see when you jump into the game there is more people playing the previous CODs individually than people playing ghosts
@dr_jashugan talk about The Witcher 3 trailers. Only one gameplay trailer and one CGI..
Was anyone else waiting for Danny to pull up the scarf to mask his face like the character in Watch Dogs? I realize his scarf wasn't the same and was too loose to be the same, but it would've been cool.
That aside, thank you Danny! You did a great job reminding us of the truth behind gaming companies' marketing ploys.
-You Always Fan- Andrendenum
The truth has been out for a while now, but it seems people either ignore it or have forgotten how stuff works. Great reminder Danny!
See but danny, you shouldve read up more. Have you watched the Nvidia trailer recently? It still looks like it did in 2012. Its not that the 2012 demo was inaccurate, its that they showed it on the PC, a platform that seemingly most people wont be able to play, unless your willing to fork over serious dough for hardware to run that kind of power. But it wasnt a lie, its just another example of showing the game on the best possible platform.
All of the gameplay elements and features are all still in tact with watch dogs, including the graphics if your playing on PC.
I'm gonna tell you why Danny, at least from my point of view and opinon:
It is because publishers force the developers to downgrade to the limited hardware that the consoles have to gain more money (they have to get their investors their money back right?).
The only way to do it is to show either misleading trailers and vertical slice demo's at convention to put the wool over the consumers eye and force them to preorder, thus insuring and sometimes cutting content out of the game and giving it as DLC.
I find it rather sad that the developers often times don't get to realize their dream game because they have to cut content out due to limitations of the consoles, which is why so few games are being made as a lead PC platform anymore where you can just go crazy in terms of what you can do with it (look at Star Citizen and Witcher 3).
With that said, this trend will continue and I doubt it will stop. People will preorder games based on hype, which is why so much money is thrown into marketing/trailers and what now where it could be diverged to funding the game to add more features, more QA (so the game doesn't ship bugged and/or broken) and the list goes on.
The gaming industry we live in is sometimes great with the games they make, but most of the times it is just simply filled with money grubbing assholes that want to nickle and dime out of the only people (us the consumers that buy their shit). Sometimes this backfires because of their business practices and they have a chance of going bankrupt (Capcom).
Conclusion: if you keep milking your customers, eventually, there will be a time where they realize that they are being tricked and will ruin your company once they start voting with their wallet.
Big game devs have been misleading gamers for decades. Nothing new. They are trying to sell a product, remember, which means pushing all the "right" buttons for the target demographic. Best current example would be those retarded CGI rendered ads EA puts out for games like Bioshock Infinite.
As ubisoft have pointed out, the e3 2012 reveal was done on a high-end gaming pc, one with a gtx 680, which even now smashes next gen consoles. The newer footage was done on a ps4 devkit, so even that may not be the final state of things.
@Rhys4Peace Guess you miss the part were in game engine is turned down or off to beef up graphics for the trailer.
No mention of EOS? To me, EOS is the perfect example of this. Granted I haven't played it but I kind of just want to see the rest of the story for the characters from those trailers.
I hope we do keep giving them backlash for this. At least in a movie the scene they show in the trailer actual are part of the movie. Game trailers so off graphics and feature that some times never make it to the finished product. To put is simple, they are basically lying to build hype.
@Darknight765 And now that consumers are aware, we are going to be skeptical.
@Darknight765 Actually A LOT of the time scenes in movie trailers get cut from the final film. I can recall a few scenes in The Amazing Spider-Man 2 trailers that never made it into the final film.