I am a 51 year old gamer , I purchased mass effect without even knowing about DRM, installed, changed video card, changed OS and the game wont play. Paid $50 for the right to beg EA for one more install. I was so mad I sent it back to Bioware and asked for a refund I never got. Said this is the last game I buy from these companies, Then I bought Bioshock, bloody game wont even install due to me having a fake cd key. Game still has limited installs, tried manual install and after 2 months of the worst support ever someone pointed me to a pirate crack.......that works, I am angered that game companies regard me as a thief. I am now very very carefull about the games I buy now