I think every is doing pre-orders now because every game that comes out is giving away free items or maps only if you pre-order. The items are not always the greatest but why not if you know you are going to try the game.
I lost out on a bunch of free DLC with Boarderlands 2 because I just walked into the store and bought it the day it came out. Not to mention how the store guy badgered me for not pre-ordering to get the free stuff.
werewolfalf's comments