erm, who told you that? out of the early, early, eeeaaaaaarly sales, blu-ray is winning, and even that is stupid because it has only been out for a very little time (mainstream-wise especiailly) so bringing that up was no point. personally im going to wait until the 2nd generation games. However, a standlone HD/Blu-ray player costs £900 minimum, this is £425 plus all the other technologies that in my eyes makes it worth it for the early adopters...