Geez, what are they going to do next, develop a gaming couch? Because it looks like their priorities are way off. When developers start talking about feelings, intimacy, sharing or how things are "super cool", you know that the game has problems. And in this case it's obvious. I wish someone would slap them all in the face. For their own good. Because the sooner they see that they are only BSing themselves, the better. I don't want to see Blizzard jump the shark.