I think Sony's strategy of shipping limited quantities of consoles to the stores during the holiday season could hurt them. Microsoft is constantly sending shipments of Xbox One's to Target, Gamespot and the Walmart that I go to. Although they seem to take longer to sell, they do sell out. I was in Target a few days ago and they had 7 Xbox one's sitting in the case with about 5 in the warehouse. The next day I went back to pick something up with my wife and they were all sold out.