Given that Nintendo’s aim is to ensure that the Wii U will be a successful player in the new console generation, its needs to analyze the reasons underlying its disappointing launch, understand consumers’ decision making process in the different markets where it operates, and identify the types of marketing actions it can initiate to boost the Wii U’s success. As the company is mostly targeting Japanese, European, and U.S consumers, its needs to understand these consumers’ decision making process. Your assignment is therefore to investigate the reasons underlying the Wii U’s unsatisfying start, to provide a thorough analysis of the European, U.S and Japanese consumers’ decision making process for these types of product, and to suggest marketing actions Nintendo could take to boost the Wii U’s popularity. The consumers’ decision making process refers to the generic decision making process that forms the backbone of the text book, but also eventual cultural/social elements that are specific to these consumers. In addition, an analysis of the relationship between the Nintendo brand, the Wii U console and other products the company develops should be considered in your analysis.

@Ovirew: Do you think that Nintendo will try to redeem itself and actually make these improvements, or do you think they will already jump ship and focus on their next console?

@drekula2 if you could be share your wisdom on my last post that would be awesome !

@Ovirew: haha no actually we are serious ! we are students from the Norwegian School of Business and we have an assignment in a subject called Consumer Behavior on Nintendo Wii U on its marketing failures particularly on the notion that it has failed to address consumer needs.

i completely understand where you are coming from and really appreciate your reply. but would you agree that Nintendo should try to target young gamers between the ages of 8 - 18 instead of adults and especially try to curb the enthusiasm of girl gamers ? because of the games out there such as Zelda, Mario Kart etc. and the failure of third party developers to make games could that be a good market to target in your opinion ?

i would really appreciate your respond dude !

Hello !

Me and my fellow students are researching for an assignment where we have to analysis the failures of the Wii U and why it did not live up to the expections and looked so steep compared to the Wii. it is to our knowledge that the sales of this particular game console didnt meet up to the producers expectations and we would like to know what the gaming world thought of the Wii U !

if you could be so kind as to inform us of what you think of the Wii U's game console, game play and if Nintendo did enough to attract you to buy the console.

Thank you