This display actually looks miles better than my Gamestops even as bad as this one is. My Gamestop requires that your back is almost against a wall and you have to have your head in a painful position just to look at the boxes. There is no info on the Steam machines such as a release date or anything. Just prices and the machines boxes are surrounded mostly by Origin cards! Even Ouya did a better job at advertising! They had ads in the front of Gamestop. They took on more retailers and had semi attractive displays. Vale needs to get some caffeine in there system if they want to make a big"push" into the living room. They sure as hell won't do it with these limited overpriced pcs bundled with a joke for a controller that can't play the most popular genre of game today.