Why not price a game at a point where it will be profitable? I've bought some games new that I would still consider to be a day one purchase at $80 or even $100. That's because they have enough content and re-playability to keep me playing for months or more. Others I won't touch until they're at a price that I think is worth the amount of time and enjoyment I'll get out of them. A game with no multiplayer and little-to-no content outside of the storyline is one I'll rent - such as Mafia 2 or LA Noire. A game that I can beat in 2 days but has decent online is one I'll pick up for $20 when it gets cheap. Why? Because they're not worth $60, maybe they were developed on the cheap, maybe they just weren't good ideas to start with, but as a consumer I'm looking at whether something is worth my money. And if a game is worth $60 to me but has $20 of DLC in the first couple of months, then I have to wait until the price drops to $40 in order to get the game for $60. I'm not stupid. Build a game with online achievements and then charge extra for online play? I just won't buy the POS. And if you think that won't effect your bottom line, take a look at the auto industry - many new car buyers will pay more for a car that's likely to retain it's resale value for a long time. If games haven't gotten that way yet they will soon - we're tired of being ripped off.