First off, I think Molyneux tries way to damn hard to coerce emotion out of his games. The only way you can get a true sense of morality in games is to have a good story and believable characters. And that's VERY TOUGH to do. Fable 2 was a let down. He would brag about his dog (and although it was cool) it no where near matched the emotional weight of Aeris' death, for example. Games are based in binary, 1s and 0s, hence programmers find it easy to only make morality either Good or Evil. And people, I think in general like the ease of having a clear objective, to not have to think so hard and just KILL, KILL, KILL. So I think in the end that everyone involved gets caught up in a false dichotomy of whether something is good or bad, when the focus shouldn't even be that at all. Final Fantasy, Suikoden, Deus EX, Mass Effect, hell even WoW to a certain extent, blur that line of Good and Evil; how characters struggle with their nature and how tyrants do too. As someone mentioned earlier, like most myths and stories you have to have conflict and that comes from a well defined protagonist and antagonist. It is easy. With the advent of more and more technologies, as writing for games becomes more and more lucrative we'll see deeper stories and morals, hopefully even within an even more viable indie community.