what the hell is EA doing with all this cash? They certainly aren't passing the savings onto their customers.

The_G00se

There are those who say that the money EA is getting from ads is what is making it profitable for them to make games, but I don't buy that reasoning. Lots of other companies are making profits and their games aren't as jammed full of ads. I am not opposed to ads in games, the ones in the latest Burnout (for example) fit in well. However I am opposed to the idea that we as gamers should be subjected to ads without getting any benefit in return. IF EA wants to come out and say that the ads are financing new DLC or providing for the servers for online games that would be a good start. But I really do think that money is going straight in to their profit margins.