Developers and publishers say that online passes exist to encourage gamers to buy new in the present day. Because without them, there is no reason for gamers to buy new games at all, when Gamestop employees are constantly reminding you that you can buy used and save $5. More than ever, gamers are making decisions to wait for cheap used copies rather than purchase a game new, and the impact this is having on new game sales is compelling devs and publishers to react with new ways to protect their income.
Meanwhile, many gamers are outraged at the prospect of online passes, and there are many varied reasons as to why. Afterall, we all want full access to games. We want a full experience for our money, even if we buy a used game. We're also uncertain about the availability of these passes in the future, and we want to be able to preserve old games, and have access to today's games in thirty-odd years time.
We're always looking for new ways to save money. As consumers, we love a bargain. If we get the same product for less, we'll take it, and the impact that choice may have probably isn't going to crush the good feeling you get having saved a few dollars.
The online pass is the best defense the industry has right now from what they percieve as an ever-growing threat. The used game. I happen to be on their side in this issue, and over the next several paragraphs I'll explain why. I invite anybody reading to offer their veiws, but please refrain from using name-calling or dismissive statements. And if you feel like there is a better solution than online passes, then please feel free to share those ideas.
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Its easy to assume that online passes are about greasing a few more dollars out of gamers, to fund the apparently 'evil tyrannical money-grubbing' maniacs who create the games we love. We look at online passes in shock and horror, but then comment on how sad it is that games like Okami sell only 600,000 new copies. Clover Studios closed. No more Okami.
Okami is a great example of why developers are afraid of new IP. LA Noire is another (Team Bondi went broke. Closed.) Most gamers look at new IP with uncertainty and the typical resort for Joe Gamer is to wait a month and buy it used. Knowing that, it should come as no surprise then, that we have a new Call of Duty every year, and Final Fantasy 13-2 launched just this week.
We're treated to trailers, gameplay videos, screenshots, and all sorts of promotions. We're barraged with advertisements and newsletters and developer interviews. We have access to playable demos, press previews and reviews. Yet still, we look at new IP such as Kingdoms of Amalur: Reckoning with great uncertainty (Okay the demo was buggy and based on an old build. Bad example.) We're afraid of this new IP, and the developers are aware of this.
But is this what we really want? Whether we intended it or not, this is the path we all took as gamers. Now we're walking this long and dark road called Call of Duty 66 and though our feet are weary, there is no end in sight, and another Dynasty Warriors is just around the corner. We have only ourselves to blame.
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One common argument is that used games shouldn't hurt devs because the game has already sold and they've already gotten their money. This argument holds no water, whatsoever. When you're talking about a 20 year old game you bought on ebay, it isn't going to hurt anyone, and you can be certain that Miyamoto isn't going to cry if you bought Super Mario World for $2 at a flea market.
Another common argument is to begin comparing used games to used cars, but again - this view completely ignores the fact that:
A) a game is not a car.
B) used cars don't come with manufacturer warranties, free registration and all sorts of other perks,
C) nobody ever says "Thats a nice car. I'll wait a few weeks then buy it used".
D) You don't trade-in your car after driving it for a week, buy another, repeat.
Comparing used games to used cars is like comparing a rabbit to a toaster. Don't bother.
Where used games DO hurt is when consumers have a choice. Gamestop/EbGames, GAME, Gametraders, and others of the sort. These stores rake in millions of dollars re-selling the same copies over and over again, and this does nothing at all to support the people who create these games. Joe Gamer buys a used game at $55, plays for a week, then trades it in for a $5 value credit on their next purchase. When you walk into these stores, you are surrounded by used games. When you attempt to purchase a new game, some dude behind the counter wants to remind you that you can save $5 and buy the same game used.
The math is very simple. Every time you choose a used copy over a new copy, that is one new copy that does not sell. The impact for developers and publishers is direct and painful. The more consumers making that choice, the fewer new copies will sell. You don't need a degree in economics to understand that.
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Many people talk about greedy corporations, because its easy to throw such accusations around, and thanks to the Occupy movement, 'greed' has become the new buzz word. But who are we talking about here? Sure, there are some blatant examples of greed and excess, particularly in the oil and mining industries (they don't even attempt to cover it up either). Video game developers and publishers (Yes, even those most hated - and in some cases, deserved - such as EA and Activision) are working in an ever-changing, ever-expanding environment, riding the waves of the most competitive entertainment industry in the world, and every day they deliver the high-quality, highly-demanded games that people like you and me want.
Developers spend millions creating games for a massive audience that is demanding as it is volatile. We want insane mind-blowing graphics, high-quality gameplay, voice actors and music; we want stable online servers, and huge amounts of content (but we cry foul at DLC, huh. SMH). After all this, and the constant moaning at developers in blog comments about how crap the latest trailer looked; an overwhelming majority of gamers simply aren't willing to cough up $60 - The same price we were paying 10 and 15 years ago for games that had development costs at a fraction of what the average game requires today.
Greed, you say? Joe Gamer who would rather save $5 on a used copy, and then expect full access as if he has some kind of birthright or natural entitlement to such content is the one guilty of greed here. Joe Gamer who doesn't care where his money goes, knowing the devs get nothing while lining Gamestop's pockets is the one guilty of greed. Joe Gamer is the one nickel-and-diming.
Rocksteady says if you buy their game new, you get to play as Catwoman. If you buy it used, Catwoman requires a pass that will cost you $10, and that money goes to them. Joe Gamer hears this and goes into a FROTHING RAGE. Joe Gamer is a spoiled, over-entitled and greedy person who wants everything for less. Don't be like Joe Gamer. He doesn't get laid.
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Getting into personal territory now...
I've spent a vast amount of time researching online passes and their place in the industry, as well as gamers, and I've been an avid supporter of the gaming industry for most of my life. From the earliest memories I have of my childhood, jamming away on a Philips VideoPac G7000, I've been a gamer, and its what I love. I've read hundreds of lengthy, often hate-filled discussions across the net, regarding online passes, and yet the most common response I've seen is "boycott".
Think about that word for a moment and what it implies.
These developers use online passes as an incentive for you to buy the game new, instead of waiting for a cheap used copy, and the best course of action you can think of, is to boycott them? I'm sorry, but you've already been boycotting every developer behind every game you've ever waited to buy used in the name of saving a few dollars. And that is why we now have online passes. That's right. You are the reason we have online passes. If you're going to blame and boycott someone. Start with yourself.
If you feel strongly about online passes, or the greater gaming industry in general, then I strongly recommend you research and think hard about where your hard earned money is going.
Keep it civil. Thanks.
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