Sony shares tank to 31-year low

Sony lost it when they gave up the portable music market.  Add to that their forays into devices that were locked to odd media formats, throw in their adventures in the worst business in the world (TVs) and you have a perfect storm for consumer abandonment and a company that beings to sink.  It's not a matter of turning the ship around - it's a matter of keeping it afloat!

They need to get a WAY better content delivery system that creates a single consumer identity so that when you buy a TV show on PSN, you see games, music, movies and books. Then, that content needs to "magically" appear on your entire Sony library - PS3, SmartTV, Vita, eReader.... everywhere.

They are trying to sell niche products when they need to develop a niche relationship with each and every consumer.  They need to make owning Sony a sign of status and hipness - not quirkiness and being behind the times.

The idea of a media hub would be good, if they had the software/marketplace to support it - better than the PSN.  Also, they need someone to work on the idea of human-tech interface.  The XML bar is great, but navigation in PSN is clunky.  It also doesn't "respect" my own media and seems very piece-meal.

Finally, look at something like "NEAR" of the Vita.... it makes absolutely no sense... what the heck is going on?  Nintendo is simple... hey, you met someone, swap a puzzle piece and play a game.  "NEAR" is doing something, but I have no idea what.. it's completely messed-up.

I wanna know what PLAYSTATION's contribution is. Is this the fault of Sony's games sector or their TVs not selling well, or the phones, TV programmes etc etc... Where are they losing money. Just because this news is blogged about on Gamespot, it doesn't mean that the Playstation and Vita are doing badly. Could easily be, and I'll hazard a guess it is, their other product lines doing badly.

Oyyyy... c'mon Sony! Get your s*** together! I'm still pulling for you!

No, no, no the ps2 did so well because of the groundwork the psone did. The psone built a fanbase. The ps2 continued that.

It's been a while since I've been around since I've been here on Gamespot and I can't believe how many people still care about this stupid "console war".  Does knowing the system you have sold most units this generation actually affect you in anyway? Sony being in trouble is bad for the gaming industry. If they were to go under that means less competition. Less competition is bad for the consumer. 

Sony's money issues are complicated.  Trying to blame it all on the PS Vita or them using proprietary memory is just narrow minded and short sighted.  Of the big three console companies Sony is the one with it's fingers in the most pies.  They do a lot more than just make games.

this is why sony needs to stop makeing junk like the PlayStation Vita hell did thay think it was going to compete with the nintendo 3ds? sony cant do everything and its time thay start geting there ass in gear i bet a lot of this loss was due to that hacking crap sony let happ. well at this rate thay may just drop out of the console game ps4?? guess time will tell but jeez

Is it just me, or does it always seem like Sony's launches are terrible with little games and then close to next generation releases, they kick into high gear and start doing great stuff. Like, right now I want to trade in my 360 for a PS3 as there is more games coming out for it that I want than the 360. In fact, the ONLY reason I decided to keep my 360 is because of Mass Effect, and now its no longer exclusive lol and Uncharted still is. WHAT SHOULD I DO???!!!

I just didn't buy the PSP vita because of the memory card. There's not built in memory!!! Not even for save games!!! Come on!!! I've always got all my consoles at the launch day. Nintendo Wii, Psp, Xbox 360 and PS3... I also got a 3d camera from sony that cost $1499,00 last year, but I doesn't play on my ps3 in 3d neither on my 3d laptop, unless I use Sony Vegas witch cost $600 and edit it first. Lacks updates. I was so disappointed with PS3 graphics. Besides God of War III, Killzone 1 and 2, and a couple more games,everything else looks better on the xbox 360 in witch was released in 2005 compared with 2006 playstation 3.

Both PS3 and Xbox 360 have 512mb ram, but PS3 uses 96mb of ram for the operational system and the xbox 360 uses only 32mb of ram, leaving more memory for the game where they can apply heavier textures for example.

Quit selling stuff with proprietary tech! What the hell is wrong with you? Are trying to market your wares on the elitists? Well guess what, there aren't many of them left! a$$holes...

and you want to Block used games  make emo devil may cry matrix mets residente vil gee maybe if you could give fans a decent RE story instead morpheus and Neotized Alice you could win a loooooot but mainstream mainstream zombie mainstream eaters.......

My PlayStation Has failed me Twice now at least Microsoft fixes theirs for free when it comes to next gen hardware its X-box for me.... 

its depressing to hear this! i'm really a Sony fan boy, for me they're products are the best, well not all of them but i dunno they're always innovating but right now are loosing lot of costumers, why? ill never know, but a think its too harsh to say, they charge too much just for being Sony. i think 90% of all the electronics i have are from Sony. just keep it up Sony. i know you'll come out of that hole!!

Yes, it is remarkable how well the PS2 is selling - it's insane.

PS3 has found it's legs now and they're shifting units off the shelves at a decent rate.

I think the Vita was a good move as well actually, no one else is going to go head to head with Sony on that front other than Nintendo and even though I keep hearing that mobile phones will equal the Vita in power, I've yet to see a phone that comes close to what the Vita can push around and feel right when playing the game- you try and fit the Vita into a mobile phone and it would cost an absolute fortune as well as a billion compromises on power, features and quality.

I doubt Nintendo will invest in the handheld market again - Vita has the better specs and when the unit comes down in price and the memory cards are slashed, that thing will explode, I guarantee that.

Sony should stop manufacturing the Vita, and primarly focus on PS3. There best when it comes to home consoles, portable systems they try to out do themselves, and result in selling it a loss. Which don't get the numbers from red to greenl

release the Orbis!!!!!!

but like some analyst once said the problem with sony is sony is competing with everyone including sony its self, just how many sony TV's are out there all competing with each other, and the ps2 is still selling millions every year sales that could have went to the ps3

whoa!! 31 year low? thats like being paid what your grand parents used to get paid when they where your age but you have to live with at today's price and inflation costs

E3 is in another month. Let's see what Sony's got planned for us :) Blow us away SONY!

Gone are the days of people paying premium prices for Sony products because of the company's name and reputation (these days it is Apple). One analyst was right when he said that Sony has not developed a hugely popular new product in years (such as Apple has done with the Ipod and Iphone) like back in the past when they had Walkmans and released the PS1.

They are now getting beaten in games, tvs, music and phones. I was amazed to read Samsung is now worth 9.5 times more than Sony and Apple over 30 times more.

Sony has to start taking risks. They haven't evolved over the past ten years and they are low on creativity. If Sony don't do something soon the company wil fall apart very quickly.

So do you want to lower the PS Vita memory card prices now, or should I just pull up a chair and watch Sony plummet even further into this Abyss they've gotten themselves in to.

So what you guys are saying is that now is the time to buy some shares of the company while they are cheap. That way if or when they get back on their feet I can sell them for a profit.....hopefully :) 

U win some, U lose some, and you really Lose some.

Why do I get the feeling this means more DLC?

Sony makes products too good, and therefore too expensive. They make good products, they just don't know how to market.

They need to be more competitive as far as pricing goes. Their stuff isn't markedly better that the competition but they charge like it is. Consumers are getting smarter about tech.

lol you Sony haters are still here and going at it