Sony names Kaz Hirai president and CEO

Sony Computer Entertainment veteran Kaz Hirai to succeed Howard Stringer on April 1.

One of Sony's old PlayStation pitchmen will soon be running the entire company. Kaz Hirai will officially take the reins as president and CEO of Sony on April 1, 12 months after taking charge of the company's consumer products and devices group. Howard Stringer, the current president, will become chairman of the board of directors sometime in June.

Hirai will be taking over Sony's top job on April 1.

Hirai's promotion had been rumored for some time; his promotion to executive deputy president in charge of the company's largest division last year was widely seen as part of the company's succession plan. At the time, Stringer said, "This is an opportunity for the board to watch Hirai-san and judge his performance. There may be other candidates, but he has a leadership position."

As recently as last month, Sony denied speculation Hirai was to get the top job. Nikkei reported that Hirai was set to become president imminently, and the firm issued a statement after a Nikkei article saying "nothing has been determined at this time."

Hirai joined Sony in 1984 as part of its music group. In 1995, he transferred to Sony Computer Entertainment America, where he was instrumental in launching both the PlayStation 3 and PlayStation 2, and he eventually became its president and CEO. In a 2006 management shake-up, Hirai replaced Ken Kutaragi as president of Sony Computer Entertainment International, where he helped turn around the then-money-losing PlayStation business.

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Discussion

89 comments
DiscGuru101
DiscGuru101

A strange twist of fate. Considering Kaz was banished to Japan as a punishment for the botched PS3 launch.

SUPERSAMMOSSAUC
SUPERSAMMOSSAUC

Definety will bring a new a new era for Sony Corp, Much more creative in thinking than Howard Stringer

marlobc
marlobc

Thats great,but does that mean we will see less of him at E3,and other gaming conventions :|

wiidsduelpack
wiidsduelpack

He has presence in the E3 conferences. The best of luck to him

Nefercare
Nefercare

What are you talking about, does any of you knows the guy!!!??? LOL Way to go Kaz! Say hi to Grandma!

neprisistates
neprisistates

This guy seems genuine, maybe he will bring back real old sony where graphics was not so good but the gameplay awesome

Muhammad23
Muhammad23

wow finally Kaz got promoted to President and CEO of Sony Corp. Congrats man you deserved it

bjklol
bjklol

april 1st? is this some kind of sick joke?

buying1999
buying1999

Hope he does a better job than the last guy. I mean 75 million accounts information leaked due to a flaw in PSN security that Sony knew about and didn't fix is a BIG deal. Then to wait days after the information was stolen to inform their subscribers that their credit card information was gone???? Wow talk about arrogance and stupidity. Then you've got the Sony Defense Force that thinks PSN is still the best thing since sliced bread??? Wow I mean, wow. Talk about blind foolish loyalty. It's laughable really. I mean did the parents of these kids even know what was going on? Probably not. Sony Defense Force, ready to put our Credit Card and all our personal information back in again!!! YEAH!!! ROFL how stupid. But after all that I can't blame Sony for getting rid of the other guy. Maybe this one will do better in all aspects. Ridge Racer!!!!! ROFL "Xbox 360 is the BEST console EVER made." --John Carmack

dxdevilex0
dxdevilex0

I bet Kaz will be in for a big suprise on April 1st.

hatieshorrer
hatieshorrer

@Vodoo I think its because Stinger was a loser who gave himself an eight million dollar a year income at the same time Sony lost money for five years and had its credit down graded. Your saying that Sony chose an incompetent westerner to head their company because their Japanese choices for company heads were incompetent. Kaz Hirai will only help Sony.

jr0mz
jr0mz

Well deserved in my opinion. Congratulations Sir Kaz Hirai :D

Vodoo
Vodoo

They just didn't want a westerner (read:non-asian) as the head guy of the company. The japanese are a very traditional culture and having Sir Howard as the front-man of Sony Corp. isn't the "customary" way to do things in Japan, for a huge japanese company. They probably put Howard in place until they had a qualified japanese guy that could fill the roll.

Oldboy08
Oldboy08

@soothsayer42 Such ignorance by a guy sporting a Solid Snake avatar...

PumpkinBoogie
PumpkinBoogie

Well deserved, indeed. Hirai-san saw done a phenomenal job for Sony for a many years. It's about time! :P

Soothsayer42
Soothsayer42

@Oldboy08 (quick note: nobody give a sht about Japanese languange)

bongsyas_23
bongsyas_23

this guy must be a genius, he's jumping from top positions like it was nothing

I_am_in_despair
I_am_in_despair

Well Done for becoming president of Sony! You definitely earned it! But, please don't forget about PlayStation.

buying1999
buying1999

Let's hope he does a better job than the last guy. I mean 75 million accounts information leaked due to a flaw in PSN security that Sony knew about and didn't fix is a BIG deal. Then to wait days after the information was stolen to inform their subscribers that their credit card information was gone???? Wow talk about arrogance and stupidity. Then you've got the Sony Defense Force that thinks PSN is still the best thing since sliced bread??? Wow I mean, wow. Talk about blind foolish loyalty. It's laughable really. I mean did the parents of these kids even know what was going on? Probably not. Sony Defense Force, ready to put our Credit Card and all our personal information back in again!!! YEAH!!! ROFL how stupid. But after all that I can't blame Sony for getting rid of the other guy. Maybe this one will do better in all aspects. Ridge Racer!!!!! ROFL "Xbox 360 is the BEST console EVER made." --John Carmack

James00715
James00715

Hopefully, he can turn Sony around. Their games division is actually doing fine, but the rest of the company is doing pretty bad.

nurnberg
nurnberg

I don't understand why Stringer is still in the company. When you are losing money for several years in a row, you need to go. Sony needs to kick that incompetent man totally out of the company if they want to return to profitability.

ShadowofSonic
ShadowofSonic

How did my last comment get so many thumbs up?! :o Oh, and @Oldboy08 Your still getting thumbs down. :(

tachsniper
tachsniper

Well done Kaz, from RIIIDGE RACCER to the highest office in the company, well done indeed.

mario-nin-freak
mario-nin-freak

This might be a clue that the PS4 is farther away than expected...

FLEEBS
FLEEBS

This guy's a douche.

Revenant_Evil
Revenant_Evil

It's about time. He should have been made president and CEO of Sony a long time ago.

supertom221
supertom221

Yataze-na, Kaz-Sama! See, I just become JAPWEAAAABBUULOLOLOLOLOL April 1st, LOL. Would be pretty funny if. *On the day of Promotion* Kaz: Alright, I'm ready for my Promotion Howard! HS: So it has come hasn't it... Are you excited, Kaz? Kaz: OH very much sir, I've waited for this for the last 10 years!. HS: Well then, I have some great news for you! Kaz: Yes, yes, YES?!?! HS: Today is the day... You will fight GIANT enemy Crabs while playing RIIIIDGE RACER!!! RIIIIIIIIIIIIIIIIIDGE RACER!! Kaz: ..... F*** you Howard. I quit. HS: Yeah yeah, just don't forget to shut the door behind you for massive damage. TROLOLOLOL.

nini200
nini200

So Sony is the Mishima Corp and Kazuya has now become the CEO... Hmmm... Heihachi will not be pleased about this.

hyksiu
hyksiu

Congratulation Kaz!!! And remember Riiiiiiidge racer!!!

Ansem_Rev
Ansem_Rev

Looks like the former CEO is jumping ship before it sinks

Ansem_Rev
Ansem_Rev

Looks like the old CEO is jumping ship before it sinks

gMcR
gMcR

All hail the new emperor!

Lhomity
Lhomity

@Oldboy08 Thank you for the correction. I still don't think I deserved all those B-'s and C's I got back in high school. =(

megakick
megakick

This means what? Sony's number one goal is to sell proprietary media that is all.

Spartan_418
Spartan_418

"this is a game based on Japanese history. Now here we have this Giant Enemy Crab; attack its weak point for massive damage!" I keed, I keed. i'll probably end up getting a PS4 and/or maybe a Vita anyway

krelmmaster
krelmmaster

Gotta give props to this guy. He has really helped Sony through some troubling times. A well deserved promotion in my opinion. Well done.

ChiefFreeman
ChiefFreeman

...and Kaz's salary (minus stock options) will be "Five Hundred and Ninety Nine U.S. Dollars!"

emperiox
emperiox

God dangit, and here I was thinking they'd make me the CEO... :(

graveyardfire
graveyardfire

So what does that mean to us i just want a good handheld like the ps vita or a new console like the ps4.

XanderZane
XanderZane

Should be interesting to see how he handles the PSVita & PS4 launches in the next 2 years. Congrats Kaz. Please remove the words "Riiiiiidddge Racer" from your vocabulary. I hope he does do as much PR spin crap as Ken K did with the PS2. Just give us the truth and stop with all the bogus lies.

PlatinumPaladin
PlatinumPaladin

I'd love to be there when he walks into his new office and everyone yells "April Fools!" But seriously, mazel tov to the man. Now don't go being a tw@t now, ya hear.

Oldboy08
Oldboy08

@Soothsayer42 So...you are thumbing me down...for saying congratulations to the new Japanese President of a Japanese company in Japanese seeing as I live in Japan and speak Japanese I thought this was a fairly safe thing to do, shows how many ignorant people are on this site. 15 thumbs down, sad. just sad. @Lhomity Close, but, San is not as appropriate as you think, seeing as you don't know him personally or even work in his company, Sama (hell, if i go to the hospital I am a Sama) would be more appropriate as he is of a much higher social status than us, (unless of course you are a company president as well) I used the word Shachou (meaning Company President) because it seemed appropriate seeing as he is becoming just that.