CG animation studio Technicolor establishes dedicated art and animation team in Bangalore to work with GTA studio on future products.
Rockstar has offices across the globe in places like San Diego, London, and Leeds. But now the studio is looking even further east to tap into new talent. CG studio Technicolor has announced the formation of a game art and animation studio that will work exclusively on future Rockstar Games projects.
The team is made up of "highly experienced" artists and animators who will work out of the company's Bangalore, India production studio. Technicolor has previously worked with Rockstar, contributing to high-profile projects like Max Payne 3, Red Dead Redemption, and L.A. Noire.
It was not announced which projects the new Technicolor team will be working on. Announced Rockstar games in the pipeline include the much-anticipated Grand Theft Auto V and Agent, which has long laid behind the curtain. Additionally, Rockstar Games cofounder Dan Houser has expressed interest in making Bully 2, and a sequel to Red Dead Redemption seems likely, considering its runaway commercial and critical success.
Some of Technicolor's other clients include game companies like Sony Computer Entertainment America, Square Enix, and Electronic Arts, as well as film and television companies like DreamWorks Animation and Nickelodeon.
americans always find a reason for their job loss....when pixar and other animation studios started making highly successful 3d animation movies...the 2d animators of america started blaming pixar saying that 3d animation is taking away their jobs....when actually it was bad quality of 2d animated movies that were leading to their job loss...
talent cannot be measured...if you dont have any...never think that others dont have them either
shifting base is better than shutting shop. keeps cost down while maintain quality is what every corporate looks for. .rockstar makes some great games and I want to continue to play them. this is a smart decision
I had a real blast reading through all the comments below. For all those pissed off "westerners" looking to troll, I'm your man. Do your worst.
Anyways, as far as Rockstar coming to India is concerned, I'm happy about it, but it's really not that big of a deal. Asians, including Indians, have always been working on games before the big names came over for "cheap labor". Just because an animation wing opened up in India doesn't mean jobs were "stolen". It simply means India is an talent pool, and Rockstar is dipping their beak (and by that, I actually mean Rockstar want better work, 'cuz Uncle Sam too old, weak and demanding for this field now).
Never saw this much of an outrage when Ubisoft, Dreamworks or EA opened shop in curry-land. GTA too valuable to give away to Indians? Why no love for POP or FIFA? :3
Anyhoo, those who still think Indians aren't up to it, here's a formula for you to suck on-
More studios=more work=experience=quality work in the future.
Asians will lead the pack, and those blinded by their pride will only be left behind. Especially those still living in "The American Dream" (remember how Max Payne was brought to reality?)
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I'm so shocked to see how much racist hypocrites GS community has.
TO ALL THE RACIST HYPOCRITES WITH SINCERE HATRED:
Till when Technicolor was in your country it was a smart and efficient company creating jobs in the west and full highly skilled workforce.
And when it took a smart decision to cut their costs and tap the talent in the east, you guys are WHINING. Technicolor became GREEDY. Do the studio OWE you guys something that they will keep working on high costs. Its a BUSINESS decision of cutting costs without compromising with quality.
Secondly to all those QUESTIONING about INDIAN TALENT out of sheer JEALOUSY. If India has such a poorly coordinated, low quality and artless work, why are big companies be it of IT or a fast food turning to India. Are they also GREEDY just like technicolor.
Indians have the talent to be successful in any part of the world.
SO STEP OUT OF YOU NERDY GAMING FANTASIES AND FACE THE REALITY AND LEARN TO RESPECT. AND PLEASE DON'T WHINE FOR YOUR JOBS.
ONLY THE DESERVING ONES GET THE JOB.
I'M SERIOUSLY DISAPPOINTED.
So... is anyone actually gonna talk about how awesome it's going to be to have state-of-the-art animations in upcoming Rockstar Games?
@GothikaGeist its not gonna get any more real than lifelike.....coz theyre using mocap for all their characters...
i find that colored people think things are "racist" only when white people benefit. and they have special claims on that word.
if something is done at the detriment of European natives then you've NO RIGHT to complain !!!
else you're "racist". that goes against every instinct of self-preservation.
and this is propagated everywhere. If you're an anti-liberal masculine white male, in the eyes of the media-fed people your existence might as well be illegal.
don't be a self-hating animal. anti-racist=anti-white
A lot of comments here from frustrated Americans/Westerners without understanding the fundamental basics of economics. No, this ain't only about cheap pay or labour or anything along those lines. And NO, it's definitely not about "stolen jobs". You see there is something called 'standard of living'. Now I am from Canada. Here someone would get paid say $10/hr at a minimum to do some kind of work. Now that isn't the same in India. For the same nature of work, the person would be paid something like $5 an hour. Now why the difference between Canada and India ? Well it's mainly due to the standard of living. An Indian would be able to meet his/her needs for such a pay IN India. Their utility bills and other expenses are NOT the same as in the USA or Canada. The tax system is also TOTALLY different. In North America, people have a higher standard of living. When I say higher, it means the price paid to satisfy one's needs and meet the expenses. It ain't the same in India. So some people here need to understand that. Speaking of talent, India has EXCEPTIONAL talent in arts, science/technology etc. I worked in India for 2 years and can say that with conviction. Apart from the cheap labour and stuff, Indians are sincere, hard working people. Once again this is not to compare them with Americans or Canadians.
@starjay009 Are you sure you mean "standard" of living and not "cost" of living? I think the standard is slowly degrading with rising costs and our current tax system benefits people who never put a dime into it (American Tax System to be precise). India does indeed have talent, however, it was thanks to the US and Europe's desired to get the next dollar for mere cents that their economy and opportunities were strengthened through off-shoring and special immigration preferences (IMO). Most Americas are starting to see India and China as the true cause of US Job loss.
@torres_unix I do agree that India and China have contributed to job losses in US, but I assure you, they are not the only cause.
People are turning to these countries not only because of economic benefits, but because of a huge pool of skill and talent, which is not really abundant in their home ground.
As I mentioned before, it's a vicious cycle. Outsourcing decreased jobs. Depression increased outsourcing.
The only breaking point I see is when the US sort out their education. Indian kids start playing GTA when they're like 12. Not because the rating doesn't matter, but because they're done with their homework and already a grade or two above their American counterparts. Similar situation in other Asian countries too.
Sure, these companies go for the lower costs in wage payments and other overhead BUT it's also out of sincere knowledge that there are talented and skilled people in India. Because without the proper skills, a company ain't going to India no matter how cheap their labour is. I look at it this way: Rockstar Studios could be having several teams located across the globe working on different projects. I am sure Americans will be collaborating with their Indian counterparts and do things together for the success of the company.
And here I was thinking everyone in the country was currently employed to ring my house all hours of the gorram day to try and sell me shit I don't want, get me to take market surveys I'm not interested in or just outright scam my bank details out of me!
@DarkSaber2k ...yes...some of us are very successful in selling stuff and scamming stupid people like you...
and dont forget that its your own people that employ us..
@DarkSaber2k : Well that's not all that Indians do. :)
the same people who complain about jobs being stolen from their country also complains about costly products that are made in their own country
all they do is sit back on their big fat couch and complain about things they enjoy which was made by someone else
A lot of racist and ignorant comments here I see. In case you didn't know 99% of the high profile games had indians and non-whites working on them. From Mass Effect to Skyrim all had a good number of 'third-worlders' as you guys call them contributing enormously to them
@scorpgul A very sad term 'Third Worlders'
Well without these Third Worlders, things wont be cheap init
@megaspiderweb09 @scorpgul : it's a sad term indeed. Something many Chinese and Indians dislike so much. I guess the west sometimes vents its jealousy out by using such terms to degrade these wonderful people. Why is it so hard for westerners to accept that these people are in fact a lot more sophisticated and culturally rich ? Many of the people from these nations are highly educated and skilled. India produces thousands of university/college grads each year that it's an understatement.
For all those people who talk, do INDIA know what animation is , do they have skilled artist .... i have only one thing to ask .... DO YOU EFFING SEE THE CREDITS THAT ROLL IN THE END OF EVERY HOLLYWOOD MOVIE AND GAMES MADE .....
@onetwo27 They have power outages, social needs, and poverty just like any other country, but they prefer to send expensive probes to Mars.
So much for the "creative class", "high tech", "service industry" etc. replacing all the jobs the corps shipped overseas. Now nothing is safe, the big corps and their rich friends are outsourcing EVERYTHING and selling us all down the drain.
@Rufus_the_rat you are an idiot...... are you an advocate of capitalism and the free market? if yes quit whining like a b1tch.
USA which is an advocate of the free market system more so then any other nation. Now when a company can produce more efficiently somewhere else you have a problem? Because they are taking away jobs from your country?
If you support the free market system and not communism or socialism then don't support it only when it benefits you. What these companies are doing is using simple and basic principles of the free market system, decreasing their cost and producing at a more efficient rate then they would have if they were anywhere else.
But i guess you have an issue with companies being efficient and more productive and more competitive because they take jobs away from you. You would rather them not be able to maximize efficiency and productivity to provide you the consumer with a product that is of the best quality.
Americans and their double standards.....
@Evilbunz @Rufus_the_rat I support the free market system, however, the current state of affairs in the US has the population scrambling for education, yet the government is closing all those doors, hence artificially creating demand. Very soon, there will be no advantage to US greedy corporations in hiring Indians and Chinese once those respective people start demanding higher salaries and better standard of living. It's a progressive evolution.
@torres_unix Pretty mature answer. Not to be rude or anything, but the so-called "advantage" is already disappearing. Don't know much about China's situation, but India is helluva lot more competitive these days. In every field, mind you.
@Rufus_the_rat Yeah, those damn Americans wanting to keep their jobs so they can feed their kids and not lose their homes. What selfish bastards.
@Evilbunz Yeah, and China is not growing as fast as it "should be" because demand for its exports has dried up in America. Same with parts of Europe. Again, you're talking semantics and circular reasoning to distract from the root of the problem. Also, America's financial crisis wouldn't have hit so hard if more Americans still had well paying jobs to afford the homes they had bought back in the early-mid 2000s rather than going to the banks for loans they could never hope to repay when interest rates rose. The corporate gutting of America's (and most western country's) industrial sectors is dragging down developed country standards of living, and eventually the rest of the world's economy with it. Sure, it's nice that some Indian blokes are gonna gets jobs now.. too bad their studio will likely be shuttered in 5 years when there's no longer sufficient demand in the west anymore for pricey luxury products... maybe Rockstar can try selling its games to the pirating Chinese LOL.
@Evilbunz I respect Krugman a lot - probably the best economist to come out of the US in a generation - but he has become quite political himself in recent years in terms of his columns and his direct advice provided to the current administration... that's not a bad thing, but it means he has a vested interest in defending Mr. Obama and his record vs. the Republicans. So in the run up to this election, a man who usually talks doom and gloom about the world's economic leadership (or lack thereof) in terms of its non-existent implementation of his favoured Keynesian policies is suddenly trying to say things aren't so bad after all. I would take anything Krugman says up to Nov. 6th with a grain of political salt. Once the election is over, he can probably be more honest again.
@Rufus_the_rat Sad fact is the world does not revolve around America. The main reason the world economy nosedived is because Europe is having major issues + China is not growing as fast as it should be + American financial crisis. Not because Americans woke up one day and stopped spending.
"As long as outsourcing like this continues...." yeah you are in for a huge surprise then. There is only so much you can try to tell an ignorant person before you give up and just stop bothering with them.
@Rufus_the_rat Sad fact is people are spending. Don't believe me wait till thanksgiving. Wait till christmas. People are spending more then they did in 08 09 10.
Also IMF deals in the world economy. They are mainly worried about 2 major things. Europe and China growing at a very slow rate.
Talking about America alone. Here is a source better then your IMF or anyone that works at IMF. An actual nobel winning world renowed economist who is borderline genius. Here is what he had to say about the unemployment rate in America and the politics that came into it for the past week.
"The fund also called for further action to address long-term unemployment. 'In advanced economies, growth is now too low to make a substantial dent in unemployment,' it said."
And Rockstar's move here sure isn't helping.
Fact is, in periods of low aggregate demand/unemployment (i.e. depression/recession), normal supply side economics focused on efficiency first don't work. You need to restore aggregate demand through employment-first policies or there's no point in making many goods, cheaply or not, because no one will have money to buy them. Stop hiring Americans like Rockstar is choosing to do here, and the global economy, and with it, the next generation of consoles, are dead in the water. Perhaps one day India can take America's place as the foundation of global demand for (legal) videogames and consoles, but that is a long way away.
@Rufus_the_rat You should also realize that because the economy tanked, companies had to look for more efficient alternatives, hence they outsourced. It was pretty big even before the depression, and the grim outlook only helped it further.
Cycles man. They're friggin' endless. Just like pointless conversations about outsourcing. It's gonna happen, whether you like it or not. Best to make peace with it.
@Evilbunz @surrealme The main reason the world economy nosedived is because American consumers stopped spending... and along with huge debt rung up by the military industrial complex, most of that has to do with the fact their jobs got outsourced overseas and wages driven down at home. A basic, fundamental concept is that you have to pay your workers enough to buy your products... Henry Ford figured that much out. As long as outsourcing like this continues, unemployment will remain high and consumer demand low in America, and the American and in turn global economy will remain depressed. Rockstar and the whole corporate globalized world is just screwing itself over the long run.
@Rufus_the_rat @surrealme Hmmmm S&P 500 has regained about 80% of what was lost in 08. The unemployment rate was about 10% at one point. If you don't think that things have gotten a bit better then before i have no idea what to tell you.
No one is saying this are perfect and fine as they used to be. But they are slowly getting better and have been for some time now. Slowly and slowly... there is a lot more to be done but please don't pretend that things are as bad as they were.
Yes unemployment rate only includes people that are actively searching for a job. But the simple fact is, it didn't drop because people stopped searching but because jobs were actually being created. Have people stopped looking yes, have new jobs been created. Yes a lot of them have. Is it perfect... No a lot needs to be done.
Also "if they're hiring Indians, they're not hiring Americans" is quite possibly the stupidest remark ever. They can just as easily hire Germans, Greeks, Canadians. I don't see Greeks coming in here complaining about how they are taking jobs away from them. Rockstar is a multinational. It started in America but has no allegiance to any nation. It is only the host nation for it.
@surrealme I know that mate, gamespot's reply system gets wonky at times. ;)
@Evilbunz @surrealme You're playing stupid semantics. If they're hiring Indians, they're not hiring Americans. The unemployment rate is misleading, because if you read the jobs report, most of the jobs created were "self-employed" or low paying service jobs. A lot of people have just given up looking for work as well, which isn't counted in that statistic. You really do live/learn in an ivory tower if you think the economy in any western country is improving at the moment.
@surrealme @Rufus_the_rat American unemployment rate is at a 4 year low. It has been decreasing for some time slowly but it still is. So i don't see how opening 1 animation studio in India affects anything.
This is not a studio that closed its operations in America where people had jobs and were let go. And then it moved to India. This is a newly created animation studio being opened.
@Rufus_the_rat I was agreeing with you. My response was really aimed at Evilbunz.
@Evilbunz Stop regurgitating the nonsense they taught you in first year Econ 101...these "efficiencies" come from paying Indians dirt cheap wages for the same work, and you're okay with that if it benefits you?
I for one think the next Red Dead Redemption, set in America's wild west, should be made by AMERICANS.
@Rufus_the_rat I stopped reading at "comparative advantage" "world where capital can move freely". Because everything after that was a conspiracy theory.
Except for the short term profit i don't agree with anything else. I don't like firms being based on their ability and what they can do now (profit they can generate) only without taking into account what they are capable of doing in the future. But it also depends on the industry itself. Can't put a tin foil hat on and label all firms as the devils and everything wrong with the world. If you are talking about financial sector, hedge funds, banks etc. Then i agree with you 100%
In this case we are talking about an animation studio. So yeah..... huge difference.
Input costs. labour, wages, lower rent and other overhead costs. lower cost to build and sustain the studio itself with same amount of talent.
@maximo @Rufus_the_rat Your argument is simply based on a personal bias. Yes labour cost is cheap but they are not opening up a factory to produce x good. They are opening up an animation studio. Very big difference, not anyone can go and work in an animation studio.
Also it is HRM + management duty to have a corporate culture in place that works makes employees more efficient and productive. IDK what their entire business plan or strategies are in terms of how to better their employees but I am pretty sure they have very brilliant people leading that company and have thought about this decision before they made it.
What you said is simply your opinion about the mind-set of indian people which may or may not be true, but you will agree that there are also many indian people not like that. It is an opinion based on experience as you said.
And if you were right they would not be opening up an animation studio over there. Which is a talent driven, teamwork oriented industry.
Please explain to me what these magical "low input costs" are because I know you have no idea what that even means when you read it in your textbook. Also, comparative advantage theory doesn't work in a world where capital can move freely btw. It's mostly all BS invented to justify outsourcing/neo colonialism for short term profit. Once you complete your brainwashing classes and reflect back on what they taught you and its relationship to reality and history, you'll start to understand this.
I want to take exception to your point about improved productivity in India. Based on my experience this is a myth. The bottom line is simple. The labour over there is dirt cheap and thats all their is to it.
Based on my experience, Indians spend most of their time bickering and fighting over job titles and postions in the company than they do actually doing the work. The they fidn out what their western coworkers are making which makes them angry and even more envious which leads to huge reductions in productivity and efficiency.
I am not saying that there is no talent in India but this is not thereason why US and European companies go there. It is because they cost 75% to 80% chepaer than westerners. Its short sighted by these companies.
@Rufus_the_rat Specialist in financial economics 3rd year at schulich.
Also what you said reiterates my point. American double standards..... there is more then cheap wages, labour cost is low but so are input costs. Also talent and skill is not something you can measure. But they clearly state top "American" talent is going to move there and recruit top level employees. So you can assume that "American" standards are going to be met.
And yes there will be an increase in productivity and efficiency as a result. Which as a firm you must strive for. CSR is very important too but you do not even have your facts right. American unemployment rate is at a 4 year low at 7.8%.
Your only complaint and argument is "It should be made by Americans". You fail to realize almost everything you consider "American" is not even made in America. But keep complaining, the world is moving towards this trend and it will continue. Oh i learned this concept in Econ 101 called comparative and absolute advantage you should refresh your memory on that again.
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