Valve. Since they are still a private company, so they are at least capable of being moral. For example, Gaben has very strong shareholding in Valve, so his morality and perspective would influence (if not outright decide) the outlook of Valve. It's not because he has a high position in Valve, or has good PR, it's because of shareholding does he have any true decision-making power.
On the other hand, public companies and studios owned by public companies, including CD Projekt RED, are often incapable of putting the consumers' best interest as the top priority. It's simply impossible. In a large public company, the decision-making power rests entirely with a large group of shareholders who merely treat the company as an investment for monetary return. If they act in anyway, whether for or against our interests, then it'd merely be the coincidence of a calculated move aimed at making more money.
For companies like CD Projekt, it's simply that the majority of shareholders believe that discarding DRM, acting revolutionary and friendly towards its fans for goodwill may generate better returns in the long term, even if there are losses in the short term compared to a stricter approach. However, they are really only capable of holding out for "long term" return because they are still relatively a small company. There is still lots of room for growth in the future, and the shareholders may be willing to go for goodwill instead of quick money, because they'd make more money that way. These same shareholders may very well invest in large giants like EA and Activision Blizzard at the same time, while favouring a more aggressive anti-consumer approach for quick money, because they'd make more money that way.
Public companies don't have morality. The morality of a few people becomes irrelevant in a sea of shareholders. As such, they can only make decisions based on the lowest denominator that everyone can agree on - greed. Public companies only have greed.
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