For the simple reason that it's 3rd person and you can actually see your character.
Gears has NOTHING customizable like this. Metal Gear Online was decent, but you couldnt even create your own class. CoD you can only customize guns and emblems. Infact it wouldnt really matter for ANY FPS game because you can't see your character anyways.
But in Uncharted 3, you get to create your own UNIQUE character. You unlock new items by finding treasures in multiplayer (similar to Crysis dog tags).
Uncharted 3 will be the most customizable experience of any multiplayer game this gen.
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