Sony's marketing budget for PS4 largest in its history

Alongside revealing their Since ’95 video, a nostalgic look at PlayStation’s history and heritage, Sony have teased that their PS4 advertising campaign will be massive, saying that it’s “the biggest in our history” to TSA.

So, expect big things from their PS4 advertising campaign, which they’ll be gearing up over the next month or so, until the US launch of November 15th and then continuing past that to the European launch on the 29th, with plenty of post-release advertising to follow.

They’re also teasing plans to get this Since ’95 video out to the masses over the next few weeks, so they’re clearly aiming at a wider audience than you and I; more than just the people reading articles and watching videos on gaming sites, anyway.

Sony is doing everything right here. The hype around the PS4 is insane. Their marketing seems to be incredible, especially after how bad it was for the PSP, PS3, and PS Vita. We are talking about PS2, Wii levels of hype and hysteria here.

Just for reference, here are the four PS4 ads we have so far:

The last one especially is one of my favorite game related ads of all time.

They are doing a stellar job.

The console war is on, and so far Sony has such a massive lead, it's ridiculous.

I have to be honest, I have yet to see a X1 commercial on my tv, but I've seen a ton of great PS4 commercials

inb4 a cow circle jerk, and butt hurt lems

You have not seen any Xbox One commercials because there are none; Microsoft is doing f*ck all here.

I mean, for crying out loud, the Xbox One is the official console of the NFL, yet the commercial breaks are flooded with PS4 ads, with the Xbox One nowhere in sight.

Would prefer to see less money spent on ads, and more on games.

Well I guess that explains it lol

You're right, IMO this gen is all about Sony and Nintendo

Microsoft should hire kevin butler, I see him doing Wendy commercials now

I must say.. that last ad was awesome.. brought back some good memories.

That last trailer was pretty good.

wii u - needed a massive marketing budget but didn't get it

ps4 - doesn't even need marketing

Think of how many games they would have made if that money went to development instead of marketing. Sony really has lost its focus.

PS4 shall dominate this gen.

Seriously, why do you even try anymore......just stop

I feel PS2 levels of market domination coming in with the PS4. Sony just seems to be on a roll lately, hitting every mark since the February reveal. The amount of hype is insane and the marketing is there to backup the hype.

^__^ That last ad is one of the best videogame related ads I've ever seen. It literally gave me goosebumps from all the nostalgia.

MS just isn't doing shit with their marketing in comparison. This is the only ad I've seen for Xbone and I saw it only once. Look at the disproportionately high number of dislikes it has and compare it to the Sony ads lol.....

Return of the King baby.

Sony leading the industry is the way it should be.

Cuz its fun.

Bout freakin time, how many gens did it take for it to sink in...........SPEND MORE MONEY ON MARKETING.....Sony is on point this gen for sure but, wheres my Suikoden 2 though F**kers

Their marketing is the best it's been for years. Crying hipster octopus babies begone.

Are people surprised that a new product is getting a marketing push??...Whilst they are doing a substantial deal better than MS with regards to marketing im certainly not seeing anything approaching hysteria for the PS4.

Cannot freaking wait to get my hands on the console! seriously excited!

I'm glad that Sony has got good marketing this time around. No artistic crying babies and ish like that.

Always a good investment to spend money on marketing. It's smart by them to get out in front in this regard, imo, because once the consoles are set up in kiosks next to each other for consumers to compare real time, the pull to X1 could be strong

RETURN OF THE KING!

Comercials won´t replace games. Lol.

@Floppy_Jim said:

Their marketing is the best it's been for years. Crying hipster octopus babies begone.

LOL, these never get old

would hope so... Prices have gone up

I dont see the massive lead that some people say. Its kind of funny, if I based

Thats what I am wonderin. Where is the hysteria? Other than some online forums I am not see it in real life.

i must say bravo to Sony for dishing out the great marketing for the PS4. i got teary eyed at the "PlaystationMemories" ad..it brought back alot of good memories from when i was a kid till now.

Its self generated hysteria. People trying to justify their purchases.A prime example of a very vocal minority claiming that their thoughts and opinions = everyone in the world. Amusing.

When you are living by the By gamers For gamers mantra, it's not really surprising. Sony is living PROOF of the Live, Learn and Love philosophy. We are humbled by your greatness Sony. Thank you for caring about us gamers.

They must be paying for faux social internet marketing, pretending to be fanboys who are excited about Knack and shit.

I do like the Perfect Day trailer, it's so catchy.

This ^

The return of that all encompassing Ps2 market share, I wouldn't doubt it.

@psymon100 said:

wii u - needed a massive marketing budget but didn't get it

ps4 - doesn't even need marketing

Lol so true.