Sony on PS4: We've never been first. We've never been cheapest. It's about

Well, IMHO, 360 was teh best this gen soo, just sayin.

Needed to say something like the above to make this SW worthy. :P:P

Discuss should you feel the need.

EDIT: I should have added; I really do hope they come through next gen and that goes for all systems since great competition makes gaming all the better for us, the gamers. :)

The Story.

---

Sony has indicated its priority with PlayStation 4 is to have it be the "best" next generation console, not being cheapest or beating Microsoft's next Xbox to market.

Speaking on Gametrailers, Sony Computer Entertainment US boss Jack Tretton said it is better to build a better machine and have it launch after its rivals than rushing it out.

"We've never been first. We've never been cheapest. It's about being the best," he said. "If you can build a better machine and it's going to come out a little bit later, that's better than rushing something to market that's going to run out of gas for the long term.

"Ideally, in a perfect world, you want the best machine that ships first that's cheapest. But the number one goal is to be the best machine and that's what we're always focused on."

In November 2011 PlayStation Europe boss Jim Ryan told Eurogamer it would be "undesirable" for PS4 to repeat the PlayStation 3's mistake of giving Microsoft a year's head start in the current generation.

"I think we would consider it undesirable to be significantly later than the competition [with the next PlayStation]," he said.

Tretton's "we've never been cheapest" quote is no doubt a reference to the perception that Sony hardware is relatively expensive. Back in 2005, ahead of the launch of the PS3, then Sony Computer Entertainment chief Ken Kutaragi said he wanted gamers to feel that they had to work overtime to afford one.

Now, some six years into the PS3's lifecycle, more information is coming to light on its successor, codenamed PlayStation Orbis. It is thought to be due out late next year, and a number of first party Sony developers are said to be making games for it right now.

But Tretton echoed comments made by Sony executives over the last year and a half, saying PS3 has plenty of life left. He said now, as the PS3 inches towards the end of its lifecycle, is the best time for gamers because games such as Beyond and The Last of Us truly show what it's capable of.

"We've talked about the 10 year product lifecycle back to the original PlayStation, and you have to climb that technology curve if you're a developer, and the consumer invests their money," he said.

"This is the time when the value is the best. It's my favourite part of the console lifecycle. We tend to have very long peaks. This is when you can just focus on building great games and let the consumer reap that investment they made by having great gaming experiences.

"In every platform we do, long-term lifecycles, diversity and coming up with those key franchises that are going to keep people interested in our platform, that's been really the focus through three consoles and two portables, and it will clearly be our focus going forward in the next generation."

Jack is right on this. I want a system as good as they can possibly make it with it being affordable and I want quality support. I don't want to see a rushbox disaster or a system they know they'll have to dump after 4 years for the next gimmick.

Well, IMHO, 360 was teh best this gen soo, just sayin. :P

Discussshould you feel the need.

The Story.

---

Sony has indicated its priority with PlayStation 4 is to have it be the "best" next generation console, not being cheapest or beating Microsoft's next Xbox to market.

Speaking on Gametrailers, Sony Computer Entertainment US boss Jack Tretton said it is better to build a better machine and have it launch after its rivals than rushing it out.

"We've never been first. We've never been cheapest. It's about being the best," he said. "If you can build a better machine and it's going to come out a little bit later, that's better than rushing something to market that's going to run out of gas for the long term.

"Ideally, in a perfect world, you want the best machine that ships first that's cheapest. But the number one goal is to be the best machine and that's what we're always focused on."

In November 2011 PlayStation Europe boss Jim Ryan told Eurogamer it would be "undesirable" for PS4 to repeat the PlayStation 3's mistake of giving Microsoft a year's head start in the current generation.

"I think we would consider it undesirable to be significantly later than the competition [with the next PlayStation]," he said.

Tretton's "we've never been cheapest" quote is no doubt a reference to the perception that Sony hardware is relatively expensive. Back in 2005, ahead of the launch of the PS3, then Sony Computer Entertainment chief Ken Kutaragi said he wanted gamers to feel that they had to work overtime to afford one.

Now, some six years into the PS3's lifecycle, more information is coming to light on its successor, codenamed PlayStation Orbis. It is thought to be due out late next year, and a number of first party Sony developers are said to be making games for it right now.

But Tretton echoed comments made by Sony executives over the last year and a half, saying PS3 has plenty of life left. He said now, as the PS3 inches towards the end of its lifecycle, is the best time for gamers because games such as Beyond and The Last of Us truly show what it's capable of.

"We've talked about the 10 year product lifecycle back to the original PlayStation, and you have to climb that technology curve if you're a developer, and the consumer invests their money," he said.

"This is the time when the value is the best. It's my favourite part of the console lifecycle. We tend to have very long peaks. This is when you can just focus on building great games and let the consumer reap that investment they made by having great gaming experiences.

"In every platform we do, long-term lifecycles, diversity and coming up with those key franchises that are going to keep people interested in our platform, that's been really the focus through three consoles and two portables, and it will clearly be our focus going forward in the next generation."

SecretPolice

Damn Sony, why couldn't you say all this on stage at E3? Now you're getting me hyped for PS4 lol

[QUOTE="SecretPolice"]

Well, IMHO, 360 was teh best this gen soo, just sayin. :P

Discussshould you feel the need.

The Story.

---

Sony has indicated its priority with PlayStation 4 is to have it be the "best" next generation console, not being cheapest or beating Microsoft's next Xbox to market.

Speaking on Gametrailers, Sony Computer Entertainment US boss Jack Tretton said it is better to build a better machine and have it launch after its rivals than rushing it out.

"We've never been first. We've never been cheapest. It's about being the best," he said. "If you can build a better machine and it's going to come out a little bit later, that's better than rushing something to market that's going to run out of gas for the long term.

"Ideally, in a perfect world, you want the best machine that ships first that's cheapest. But the number one goal is to be the best machine and that's what we're always focused on."

In November 2011 PlayStation Europe boss Jim Ryan told Eurogamer it would be "undesirable" for PS4 to repeat the PlayStation 3's mistake of giving Microsoft a year's head start in the current generation.

"I think we would consider it undesirable to be significantly later than the competition [with the next PlayStation]," he said.

Tretton's "we've never been cheapest" quote is no doubt a reference to the perception that Sony hardware is relatively expensive. Back in 2005, ahead of the launch of the PS3, then Sony Computer Entertainment chief Ken Kutaragi said he wanted gamers to feel that they had to work overtime to afford one.

Now, some six years into the PS3's lifecycle, more information is coming to light on its successor, codenamed PlayStation Orbis. It is thought to be due out late next year, and a number of first party Sony developers are said to be making games for it right now.

But Tretton echoed comments made by Sony executives over the last year and a half, saying PS3 has plenty of life left. He said now, as the PS3 inches towards the end of its lifecycle, is the best time for gamers because games such as Beyond and The Last of Us truly show what it's capable of.

"We've talked about the 10 year product lifecycle back to the original PlayStation, and you have to climb that technology curve if you're a developer, and the consumer invests their money," he said.

"This is the time when the value is the best. It's my favourite part of the console lifecycle. We tend to have very long peaks. This is when you can just focus on building great games and let the consumer reap that investment they made by having great gaming experiences.

"In every platform we do, long-term lifecycles, diversity and coming up with those key franchises that are going to keep people interested in our platform, that's been really the focus through three consoles and two portables, and it will clearly be our focus going forward in the next generation."

tormentos

Anyhoo, I'm not gonna get into my opinion is better than yours type of thing so suffice to say, 360 is now the top selling console worldwide, had the highest scoring exclusive last year and this year with almost unarguably the hottest exclusive to launch, Halo 4 and we got Forza H coming as well so yeah, best for me.

As far as all the other stuff you're complaining about, I just don't see it that way and in fact think 360 has offered the biggest bang for the buck since Nov, 2005.

Oh, and I did edit the OP before you posted but you had already hit the quote button before the edit went through. :P

Jack is right on this.

Nike_Air

[QUOTE="SecretPolice"]

Well, IMHO, 360 was teh best this gen soo, just sayin. :P

Discussshould you feel the need.

The Story.

---

Sony has indicated its priority with PlayStation 4 is to have it be the "best" next generation console, not being cheapest or beating Microsoft's next Xbox to market.

Speaking on Gametrailers, Sony Computer Entertainment US boss Jack Tretton said it is better to build a better machine and have it launch after its rivals than rushing it out.

"We've never been first. We've never been cheapest. It's about being the best," he said. "If you can build a better machine and it's going to come out a little bit later, that's better than rushing something to market that's going to run out of gas for the long term.

"Ideally, in a perfect world, you want the best machine that ships first that's cheapest. But the number one goal is to be the best machine and that's what we're always focused on."

In November 2011 PlayStation Europe boss Jim Ryan told Eurogamer it would be "undesirable" for PS4 to repeat the PlayStation 3's mistake of giving Microsoft a year's head start in the current generation.

"I think we would consider it undesirable to be significantly later than the competition [with the next PlayStation]," he said.

Tretton's "we've never been cheapest" quote is no doubt a reference to the perception that Sony hardware is relatively expensive. Back in 2005, ahead of the launch of the PS3, then Sony Computer Entertainment chief Ken Kutaragi said he wanted gamers to feel that they had to work overtime to afford one.

Now, some six years into the PS3's lifecycle, more information is coming to light on its successor, codenamed PlayStation Orbis. It is thought to be due out late next year, and a number of first party Sony developers are said to be making games for it right now.

But Tretton echoed comments made by Sony executives over the last year and a half, saying PS3 has plenty of life left. He said now, as the PS3 inches towards the end of its lifecycle, is the best time for gamers because games such as Beyond and The Last of Us truly show what it's capable of.

"We've talked about the 10 year product lifecycle back to the original PlayStation, and you have to climb that technology curve if you're a developer, and the consumer invests their money," he said.

"This is the time when the value is the best. It's my favourite part of the console lifecycle. We tend to have very long peaks. This is when you can just focus on building great games and let the consumer reap that investment they made by having great gaming experiences.

"In every platform we do, long-term lifecycles, diversity and coming up with those key franchises that are going to keep people interested in our platform, that's been really the focus through three consoles and two portables, and it will clearly be our focus going forward in the next generation."

tormentos

oh noes, people have different opinions then me, drugs are the only explanation for this:cry:

Just don't make it 599 again Sony.

"We've never been first. We've never been cheapest. It's about being the best," he said. "If you can build a better machine and it's going to come out a little bit later, that's better than rushing something to market that's going to run out of gas for the long term."

Jack Tretton

That worked really well for Sony this generation.

I agree with the we've never been first. It's for good reason.

I mean MS rushed the 360 out. They lost a billion dollars on RROD. I mean did anyone test dat Sh!ite

I mean did anyone test dat Sh!iteAnimal-Mother

What he said is true... Well being the first to release a next-gen console which happens to be the cheapest, most reliable, technically with the best hardware and has 20+ exclusive titles available at launch would be perfect... Also we know Sony never was 1st to release or cheapest...

With PS3, Sony did a couple of bad mistakes with having their console launch at a very high price-tag, with not the best line-up of launch titles... I dont even see it as a bad thing releasing your console a year after competition, cause lets be honest should the PS3 been launched at a price of $399 + having titles like MGS4, GOW3, Uncharted available at launch it would have done a huge difference in how they performed saleswise..

Lets just hope they wont repeat the same mistakes but currently they really need to focus on PSV and make sure the give it more support and attract more 3rd party devs since its an amazing handheld, just needs more killer titles to attract gamers..

I agree with the we've never been first. It's for good reason.

I mean MS rushed the 360 out. They lost a billion dollars on RROD. I mean did anyone test dat Sh!ite

As a kite mah friend. :o :twisted:Anyhoo, I'm not gonna get into my opinion is better than yours type of thing so suffice to say, 360 is now the top selling console worldwide, had the highest scoring exclusive last year and this year with almost unarguably the hottest exclusive to launch, Halo 4 and we got Forza H coming as well so yeah, best for me.As far as all the other stuff you're complaining about, I just don't see it that way and in fact think 360 has offered the biggest bang for the buck since Nov, 2005.Oh, and I did edit the OP before you posted but you had already hit the quote button before the edit went through. :PSecretPolice

[QUOTE="Animal-Mother"]I mean did anyone test dat Sh!iteStevo_the_gamer

Never know if Secret, or Stevo or trolling or serious:?

Anyway a interesting read I rather not see Sony go under they have provided me (In the Past) hours of entertainment and good memories in my younger years.

Well, IMHOSecretPolice

oh noes, people have different opinions then me, drugs are the only explanation for this:cry:rilpas

When you see things like this and ignore it,well lets say that the person has actually in the same level as crazy as apple fans,that would pay anything for something as long as it has an apple,and will defend apple bad practices at broken back.tormentos

[QUOTE="rilpas"]oh noes, people have different opinions then me, drugs are the only explanation for this:cry:tormentos

I'm not defending Microsoft, I'm just saying, if people prefer the 360 good for them, I can see why someone would prefer the 360.

I still feel like a lot of PS3 exclusives are pretty overrated

[QUOTE="Nike_Air"]

Jack is right on this.

Stevo_the_gamer

[QUOTE="SecretPolice"]As a kite mah friend. :o :twisted:Anyhoo, I'm not gonna get into my opinion is better than yours type of thing so suffice to say, 360 is now the top selling console worldwide, had the highest scoring exclusive last year and this year with almost unarguably the hottest exclusive to launch, Halo 4 and we got Forza H coming as well so yeah, best for me.As far as all the other stuff you're complaining about, I just don't see it that way and in fact think 360 has offered the biggest bang for the buck since Nov, 2005.Oh, and I did edit the OP before you posted but you had already hit the quote button before the edit went through. :Ptormentos

At least they should have confirmed some saweet Rare games in the works for next gen. :D

Sony's E3 sucked as well and PS3 has some of the same useless features for the 95 % of us with PC's so just sayin..

Anyway, the news here is about Sony and PS4 which I think you should and would want to focus and talk about rather than just bashing MS & 360. :P

[QUOTE="tormentos"]When you see things like this and ignore it,well lets say that the person has actually in the same level as crazy as apple fans,that would pay anything for something as long as it has an apple,and will defend apple bad practices at broken back.Stevo_the_gamer

Just watched it on Youtube: Sony - E3 2012: Jack Tretton All Access Live Interview

Great interview, really puts forward Sony's strategy. Which is always about the gamers, he even compliment Nintendo in a way and says more choice is good for gamers which is good for him.

Sony won't release an over priced console, they will not make that mistake again, however it seems to be that they are not worried about MS at all, instead they are just focused on making a very powerful system that will outshine the competition (kind of like this gen, just look at the exclusives).

So if they decide to launch later, they will have more time to make it more powerful and launch it at a good affordable price. They could make the 720 look like it's a Wii compared to the PS4.

They just show off some really powerful games, people go "oh that is way better than anything on 720" and the 720 get's forgotten about. That's how Sony killed the Dream Cast. But I don't want them to kill Xbox, more competition is always a good thing.

I agree with the we've never been first. It's for good reason.

I mean MS rushed the 360 out. They lost a billion dollars on RROD. I mean did anyone test dat Sh!ite

Animal-Mother

If they launch last again with a high price tag, than its safe to say Sony is run by a bunch of mentally disabled children.

It is stupid business decisions like this that is the reason Playstation is not the brand it once was. Sony will lose even more marketshare next gen if they keep this philosophy.

Sony's hardware was never the best, true...

Even in handheld terms they got surpassed by some other portable devices.

[QUOTE="Nike_Air"]

Jack is right on this.

Stevo_the_gamer

[QUOTE="Animal-Mother"]

I agree with the we've never been first. It's for good reason.

I mean MS rushed the 360 out. They lost a billion dollars on RROD. I mean did anyone test dat Sh!ite

CanYouDiglt

That is the best goal I've ever heard, to make the best system possible for games, not just the best looking or best selling or cheapest.

Hopefully this isn't some way of telling us that it will be $699 at launch.

tretton to world: i will give anyone $1,200 if they can find someone who knows how to run a multinational video game company!

PS4 better come in 2013, or else...

[QUOTE="Animal-Mother"]

I agree with the we've never been first. It's for good reason.

I mean MS rushed the 360 out. They lost a billion dollars on RROD. I mean did anyone test dat Sh!ite

blue_hazy_basic

As a gamer, how did that help you?