Diablo 4 sales set even more records for Blizzard
As expected the Diablo 4 sales are indeed through the roof, as Blizzard's return to Sanctuary has set impressive new quarterly records.
It’s no secret Diablo 4 has been a massive success for Blizzard, as the RPG game has been one of the company’s fastest-selling releases ever. So as the new Diablo 4 season gets ready for release, Blizzard has outlined just how successful Diablo 4 has been this quarter.
The success of Diablo 4 comes from the Activision Blizzard second quarter results for 2023 (April to June). Blizzard outlines that Diablo 4, compared to its other games, has had sold the most amount of copies in the shortest space of time. This also led to the first $1 billion net bookings quarter for Blizzard (the net amount of products sold), thanks to Diablo 4’s truly colossal launch.
“In the second quarter, Blizzard segment revenue grew over 160% year-over-year and operating income more than tripled year-over-year, each setting new quarterly records, driven by the launch of Diablo 4,” Blizzard begins.
“Diablo 4 had sold through more units than any other Blizzard title at an equivalent stage of release. Over ten million players experienced Diablo 4 in June, playing for over 700 million hours, and retention trends for the title are particularly strong.”
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