I would say that it is one of the reasons. I DO know a good deal of people (both online and real life) that won't buy one because it has Little to no 3rd party support. But I think it might be a question of chicken/egg and the hill those slide Down on (yeah chicken and egg, I get you but hill? wtf?)
3rd party will not really be a thing for the Wii U due to a few different reasons.
1) The percived image of the Wii U, a toy at worst, and a real low spec console at best (meaning that games would have to be altered and cut Down in alot of cases). So alot of games would not run well. However the almost complete lack of 3rd party content can hardly be blamed at the hardware (since PS360 still gets cross gen games).
2) The 3rd party devs and pubs claim that anything not Nintendo doess'nt sell on the system, which is true for the most part. But what gamer would like to pick the version of the game that they are told is the worst? Or worse reported not to run well at all? The games are rarely advertised on the system, so ofcourse alot of consumers will hardly know the game exists on the system.
3) The Wii U marketing was a nightmare, it was presented exactly as a Family friendly relaxed uncomplicated toy. So most people WHO would buy it has the image form the ad campaigns that it is a fairly simple console, that exists in its own vacuum. This in turn ofcourse makes it a selffulfilling prophety. It gets picked up by people not interrested in 3rd party (that gets Little face time on the console).
So 3rd Party aint helping the system, and Nintendos stupid ad campaign enforces the belief that 3rd party would not Work on the system.
This would be the chicken and egg, Nintendo creates users that are unaware of the 3rd party games, and as a result 3rd party stops advertising for the Wii U (On consoles ads DO sell games).
Now what about the Hill? Well that would be the machine itself, right now with the cross gen games there might be working 3rd party on the system, If Nintendo reached out thier hands like they did in the 80's (well they didd'nt but devs did not have alot of choice back then). But shortly cross gen will not exist and the Wii U will simply not run 3rd party games all that well, mening a bumpy ride (hence the hill anology).
I Believe that it wa the adverts that started this, since the Wii U is a really nice console, currently it is my preferred, My Wii U has more storage Space then my PS4, better games, and ironically it has the better control options. But few people know, or care, because nomatter how a fanboy would like to see the World, it is the Multiplats that tends to sell, and they sell hardware too. So all those ads with Battlefield, Call of Duty, Destiny. And the Wii U is not amongst those, so most consumers that are not really fond of Nintendo games ofcourse logically avoid the machine. However all of the above Works on 360 if I remember correctly.
I hope that Nintendo goes for a powerhouse NeXT time, pays the license fee for the media they use, instead of using own sub versions of it. And mend bonds with 3rd party as a Whole (most people say Nintendo has a bad relationship with the West, which might be true, but they also have a fairly cold relationship with Japans own developers and Publishers).
In Short: Yeah the lack of 3rd party Hurts Nintendo, but I think the start of the problem lies with the way they presented the system.
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