Microsoft drops gold and makes online free for everyone,
only then would ps4 lose some appeal,
and Microsoft would only slightly appear more gamer orientated.
hell I bet some wouldn't even complain about having the Kinect if online was free.
if Microsoft said that tomorrow,
the xbox one would fly off shelves,
never to be seen for 6 months...
of course there would have to be a refund/rewards plan in place,
but it would work