From a consumers point of view, EA screwed up with their always online DRM system.
But from a publishers point of view, did they succeed? Only a couple of weeks after the game was released we were able to read that the game sold over one million copies. EA also said that the server issues were caused by more people playing the game than they were expecting.
Now, weeks after the release, I still don`t see any offline cracks, mods or pirate version up on any page.
This sounds like sucsess to me. Not that EA ever cared about making consumers happy anyway.
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