Alright, we've all seen them by now. The past three to five E3's, feel really weird, at least from the consumer standpoint. We've gotten way less info on games and future gameplay, and instead been given more and more scripted events and pre-generated content for what's "just on the horizon". None of it feels like it's directed at the gaming community at large. Take Watch Dogs for example. I didn't personally get the video issue at first. I was way more interested in the gameplay. Which we didn't get till what, five months before the launch? But the thought of doing a GTA style game, with hacking, was a cool thought for me.
Then I did something really strange. For just a moment, I removed all pre-existing knowledge of gaming. I stopped looking at the Watch Dogs promos from E3's past as a gamer of 30 years+, and just looked at it as a person who might invest some money at a point. And that's when all that vertical slicing, graphical downgrading stuff made sense and would have irked me as an investor. How dare they show an INVESTOR, upgraded, enhanced resolution content for the game!! I expected money to come back to me thanks to the graphics I saw(remember, this isn't a gamer, just an investor)!! I did the same with the X-1's E3 event last year, and Sony's PS4 event this year. They all struck that familiar "This is for people with money to spend on investment, but who know jack about gaming" vibe.
Has E3, an event meant to introduce gamers and the game news services, been sold to investors on the sly? The evidence is certainly stacking up in that direction. Take a friend or relative of yours who knows nothing about gaming. Imagine they hit the Lottery, and ask you for some investment advice while you're watching the past few E3's. Imagine them watching the pre-scripted events, and hearing Microsoft and Sony crowing over TV integration into consoles. Then tell me they wouldn't be looking for a few stocks to buy.
What scares me, is what this means for future E3's. It doesn't just mean more scripted content. It means more layman content. More graphic slices, more enhanced pre-generated gameplay footage. More long-winded speeches by executives who should be speaking to an investor's convention rather than a gaming convention. Worse, as E3's significance diminishes because of these tactics, it'll spread further out to PAX, Gamescon and other events.