Capcom's situation isn't as serious and only sheep take what they read in video game articles seriously. Half of these writers know jack shit about business practices and pass off information as if they are experts on the topic. You should keep in mind that more often than we would like, most journalists are non-stem majors. You don't ask a dentists to replace your bathtub if it breaks right? Likewise, only journalists who specialize in the industry should be allowed to write articles.
Anyway, answer is always in units-sales-cost. Follow the money people and this is literally common sense. Capcom didn't just shit away $1B sales on cocaine and hookers. The $150m most likely represents the net income after deducting all operating costs, SG&A, and whatever bullshit costs. Moreover, there RnD or whatever they call it is probably high as **** too. As I stated earlier, sales indicate otherwise. Fans ARE happy and $1B in sales nothing to sneeze at no matter what industry. Haven't looked at Capcoms financials, but most likely the $1B they made in sales is either in their pockets or COGS too high. My guess the issue is both as that seems to be the trend nowadays:
- Milk employees and customers.
- Keep all profits upstairs.
- Then corporate executives say "trickle down" sure LMFAO
Jeez no wonder people don't take gamers seriously and probably never will. Capcom will always remain bankrupt unless executives stop being greedy, lower operation costs, and find cheaper ways to distribute/ develop their products. Also, if I recall none of Capcom's games reached target sales including RE so that just shows Capcom needs innovation now more than ever. What they don't need is SSF4 Super Duper Ultra Deluxe Edition 9000 and pay the exorbitant costs to develop and distribute western titles that don't sell "cough" MvC3. Lastly, Capcom owns numerous blockbusters that arguably will never die aka Mega Man. Therefore, they have the means to generate tens to 100s of millions in short notice.
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