Xbox One price cut to £399.99 in the UK from this Friday

Microsoft officially slashes £30 off the machine's UK price three months after launch.

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26-year-old Charlie Pulbrook was the first person in the UK to buy an Xbox One. Will he regret spending that extra £30?

Microsoft will cut the price of the Xbox One in UK to £399.99 from February 28, the company has announced.

The price cut comes 94 days since the machine was launched, with its original UK price coming in at £429.99. It took almost two years for original Xbox 360 to see a price cut, with a $50/£30 cut to the 20GB model of Xbox 360 in August 2007. The PlayStation 3 saw its first US price cut, a $100 reduction on the 60GB model, roughly eight months after launch.

Xbox UK Marketing Director Harvey Eagle confirmed to GameSpot that the company currently has no plans to cut the price in other territories. The Xbox One retails for $499 in the US--which is roughly £300.

"We are very happy with the success of Xbox One," said Eagle to GameSpot. "It's been our fastest-selling ever console in the UK, and I think we've seen already that both [the Xbox One and PS4] have been tremendously successful in a short period of time and that's only good for the industry. We are just a few months into a generation that's going to last for many years to come. We see this therefore as a marathon, and it's something we're committed to for the long haul."

But surely the price cut is being done to make the Xbox One more competitive against the PS4? "We're doing this because it will generate sales, absolutely. I think it's a great deal for people in the UK to get a next-gen machine for £399 including Kinect, including Titanfall, in the box. Yeah, it's a great deal and hopefully lots of people will take up the offer."

As part of the price cut, Microsoft will also sell its freshly unveiled limited edition Titanfall bundle in the UK at the new price of £399.99. Preorders of the machine, which includes a Titanfall download code, will begin today and will be available while stocks last.

Sony said at the end of January that it was selling 1.5 PS4's in the UK for every Xbox One sold. Will Microsoft's price cut help the Xbox One catch up?

Discussion

325 comments
qgsdl1129
qgsdl1129

Ive been living in argentina for 9 years now, a ps4 is a U$1000 and the xbone is U$1400, here a mid-class person gets paid U$400 a month....imagine how hard it is to have one....but well im getting a XBONE next month and i dont complain about the price...yall need to stop crying so much about 50pounds or if it comes with a game or not(here games are 150U$)..just enjoy the console wars and buy all systems if you can...

puppiemaster
puppiemaster

I have both the PS4 and Xbox One, must say I play the Xbox One more, better launch games, bit pissed about the price cut and TitanFall for free, should give us early adopters Titanfall for nothing as well

troller83
troller83

All I can see is...Mediamarkt in Paderborn has a full (that is FULL)  palette of XBOX ONE's .... maybe 1 was sold...or maybe stolen not sure.... while the PS4 is all sold out...


says it all.... this price drop is sh*t , ditch NSA kinnect...


separate XBOX line into ... CRAPBOX mediaplayer...and XBOX game station....


that is why PS4 is winning, that is why I will buy a PS4...I just want to play.... not wanna buy a full blown multimedia crap station...

obsequies
obsequies

wow thats only 664 US dollars 

Garm31
Garm31

When fear sets in. A price drop happens. MS also know the PS4 doesn't really have any major release to compete with Titanfall. It will fail. I wonder how well the Xbox One is selling in Japan?

Garm31
Garm31

£399? You can build a decent PC for that price and get superior performance over the Xbone. 90% of this years titles are also on PC.

Garm31
Garm31

It's still overpriced and underpowered. You could save yourself a lot of money by just buying Titanfall on the PC. Then watch your medium spec, aging, system, push it out at 60FPS maxed.

pddrumheller
pddrumheller

Don't get Xbone.  PC, PS4 and WiiU  FTW!!!!

pddrumheller
pddrumheller

gee didn't see this one coming....(insert sarcasm) 

streetz_86
streetz_86

Irrelevant for people reading in the U.S.

StonerDemon
StonerDemon

Just 3 months out and it's already got a pricecut. That says it all.

And MS forcing people to buy an X1 by delaying the 360 version. Pathetic.

neowarrior121
neowarrior121

can someone send a clown costume to MS, then everyone else can embody my laughter when anyone from MS speakes

MooncalfReviews
MooncalfReviews

Weekly Hardware Chart 15th February 2014 (worldwide)


PS4: 126,514

PS3: 64,239

XOne: 48,032

Source: 
vgchartz

(I only really come back here to occasionally rub salt in the wounds. Various wounds. I'm not picky.)

Mickeyminime
Mickeyminime

I want an uptodate next gen console, so far the PS4 is an uptodate next gen console with more games that have 1080 resoloution, X1 is more last gen because it has basicly too few or no games that are 1080. Ryse and Halo are the only two games that interested me on X1, Ryse failed and Halo isn't out yet. Titanfall does not interest me and 99.9% of the gaming world do not want the kinect. Lower the X1 to £100, remove the kinect and maybe you will do better than the PS4. So far, myself and most of my friends have or plan to get the PS4

blackace
blackace

@Garm31 It hasn't launched in Japan yet. It still has to launch in like 36 other countries, including China.

deathblow3
deathblow3

@Garm31 you can not build a decent pc for that price mother board and chip plus vid card that are decent you are already at this price you still got to get hard drive, memory, case, os & disc drive. if you want apc that runs you dont want to skimp on the hard drive size or amount of memory you have to use windows or you wont be playing 1/8 of the pc games coming out. so now your amount is around 800 easy if you want a decent compareable pc.

oOhedzOo
oOhedzOo

@Garm31 Actually, there are people who still think that Titan fall is an Xbox One exclusive.

blackace
blackace

@StonerDemon PS3 did the same thing after like 5 months. They did it everywhere, but Japan. This is only in the UK. and it's not even a large price cut. 

kovaras1984
kovaras1984

@MooncalfReviews lol at sourse : vgchatz lol. in other words not sourced at all, where would they possibly get such sales figures from with out all major companies been willing to share them with lol and read there own disclaimers for these figures. is basically says not all territories included those include may not be accurate lol

guitarist1980
guitarist1980

@Mickeyminime I wouldn't get to hung up on the 1080P thing. There is a lot more to graphical fidelity than resolution. The xbox one should keep everything it has but just lower the price to match the PS4. They are going to get owned within the 15-25 demographic. That age group will go for the lower priced console add that with all the high praise the hardware has received.

Garm31
Garm31

@kovaras1984

It's your own fault for buying a next gen system so early. There are no games worth talking about until later this year. And they are all on PC as well.

pddrumheller
pddrumheller

@kovaras1984 @pddrumheller  I didn't buy it yet and don't blame you really.  Not many games out for it yet.  I won't get a PS4 until there are more games and good titles worth investing in.  When Metal Gear Solid 5 comes out is most likely when I will purchase.

MooncalfReviews
MooncalfReviews

@blackace

And yet every week they announce figures, and every week 90% of games sites agree with them and cite different sources, after VGChartz posts their figures. But nah it's not a source, because they are only right almost all of the time.

MooncalfReviews
MooncalfReviews

@kovaras1984

Hundreds of other sites are all saying the same thing; the PS4 has been outselling the Xbox One by over 2:1, worldwide in recent weeks. Hell even the PS3 is outselling it. Truth hurts, mate.

pddrumheller
pddrumheller

@guitarist1980 @Mickeyminime  YES! There is a-lot more to games than res.  The graphics engine and texture of the game is more important.  Also, gameplay, story driven narrative, and intuitive controls which affect gameplay.  Res is important still but good good games are based on more than that.

dee2k
dee2k

@guitarist1980  The problem with that line of thought is, what happens if PS4 developers decided to not use 1080p.  I'd imagine the 'graphic fidelity' & detail of PS4 games would still far surpass any on Xbox One if both consoles were using 720p.

kovaras1984
kovaras1984

@joSplicer @kovaras1984@pddrumheller likes graphics are very good but tbh thats about it.

 dislikes

 psn -goes down lot and is very slow, slow downloads shop doesnt always works games lag (im on 60meg full optical connection btw)

controller battery - very poor life per charge

games- titles atm are poor, i would not advise buying a ps4 atm based on this alone. second sun and  the order both have no multi player. meta gear gonna have an extremely short campaign 2

no usb media support any more like ps3 had - heck no audio cd support either


my xbox one gets far more use just because of snap... snap is very very good and as more apps come out it will get better. who doesnt like watching t.v when they hit a grind spot in a game. been able to have the football on in the corner of screen is bril, no more flicking sky sports on to check scores of rival teams i wouldnt really watch but would leave in snap

kovaras1984
kovaras1984

@pddrumheller @kovaras1984i would wait longer if i was you. metal gear story is ment to be very very short. a £60 game for a 2 hour campaign is silly. the order and second sun both have no multi player options available. ps4 is just dull atm. i would not advise wasting money on it yet. give it a year if ps4 is what you want.

MooncalfReviews
MooncalfReviews

@sadface1234


We all knew the PS4 was going to sell at least double the Xbox One worldwide (more when they both release in Japan). I'm not sure why you're so shocked by this evidence.

Also, I don't own a PS3 or a PS4 or even a Vita. I just hate Microsoft for trying to screw over the console industry with their own brand of greed and douchery. I'm a hater, not a fanboy.

sadface1234
sadface1234

@MooncalfReviews @kovaras1984 Dont spread lies. Ps4 is outselling Xbox 1 worldwide BUT; PS3 is not out selling Xbox 1, it outsold Xbox 1 for one week in germany.   


Also Xbox 1 is not released worldwide, so not right to compare worldwide sales. That being said Ps4 is outselling Xbox 1 in US; which should sum up the argument that Ps4 is currently more successful.


All that being said speaking about who will in the console war NOW is stupid for many points.  Xbox 360 outsold PS3 in the beginning of the life cycle but Ps3 surged late and now has higher sales per year numbers than the 360.  That took 6 years for Sony to do; and that was with MS having a large install base lead.  Xbox 1 could do the same thing, or it may not. 


Your bias (aka fanboyism) is showing and doesn't show you in the best light. Smart gamers don't give a crap about the system or sales figures, its about the games... 

kovaras1984
kovaras1984

@MooncalfReviews @kovaras1984lol i did not claim xbone wasnt been out sold. i said these figures are not accurate. the truth doesnt hurt. Xbox one is still one of the successful consoles ever at launch. to say ps4 sold more doesnt change that fact xbone sold 1 mil in a day and 3.5 odd mil in 3 months. the truth is there both successful. i read on a website chuck norris once won a staring contest with the sun....; must be fact if its on the internet. what is a fact announced by ms is software sales are doing better than ever, selling more games per console than any other console. but i suppose there isnt much choice for ps4 atm. even when second sun n the order comes out... no multiplayer lol you will complete them and get board. ps4 has a dull year ahead of it. ill stick with titanfall. wow destiny is still a long time off eh lol

Toysoldier34
Toysoldier34

@MooncalfReviews @neowarrior121  It is strange because despite poor sales the Wii-U has the most to currently offer and some of the best games of recent time. I got mine on a whim over the PS4 and X1 and I have been loving it.