PS4 to Xbox One sales ratio is 1.5:1 in the UK, declares Sony

But it's the other way round for Xbox 360 and PlayStation 3.

This is how Sony sees the UK right now.
This is how Sony sees the UK right now.

The ratio of PS4 to Xbox One sales in the UK is currently at 1.5:1, PlayStation boss Fergal Gara said to an audience, including GameSpot, at an event in London today.

The UK MD was more than a little delighted to announce the figure, after revealing that the figure was currently reversed for the Xbox 360 and PlayStation 3--and that things had been even worse at one point for Sony's last home console.

Gara admitted that his bosses at Sony had told him last year that the PlayStation needed to recapture the UK market, after losing ground to Microsoft over the last console generation. He said he wanted the company to "rediscover some grit" and come out fighting, and believed that such an attitude was more inline with the original spirit of the PlayStation brand.

Perhaps with a bit of relief, then, Gara said that Sony's market share of both home and handheld consoles in the UK had grown from 23 percent to 40 percent over the last two years.

Sony was also quick to remind everyone that the PlayStation 4 was the fastest-selling console in UK history after its launch in November 2013. The machine currently sits at 4.2 million sales worldwide, with the PS4 still to launch in Sony's home territory of Japan.

Sony also took the opportunity to unveil the UK release date and price of the Vita Slim.

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