Xbox One price cut doesn't mean the system is struggling, Microsoft says

"For us, this is about giving UK gamers the best value that we can," marketing executive Harvey Eagle says.

Microsoft's announcement today of a £30/$50 price cut for the Xbox One in the United Kingdom is not an indication that the newly launched system is struggling in the region or abroad, marketing executive Harvey Eagle has said.

"No, I don't think so," Eagle told Metro. "For us, this is about giving UK gamers the best value that we can." The new £399 bundle includes a system, copy of Titanfall, and Kinect. The same bundle will be offered in North America for $500, though the price cut is only good for the UK.

The Xbox One's official UK price cut is one of the fastest in modern console history, coming just 94 days into the system's lifecycle. Microsoft maintains that the Xbox One's launch has been a success, with over 3 million consoles sold in 2013 alone.

But if the Xbox One is selling so well (as fast as they can be made, Microsoft says), why is Microsoft implementing a price cut so soon?

"We're doing this because it will generate sales, absolutely," Eagle told GameSpot. "I think it's a great deal for people in the UK to get a next-gen machine for £399 including Kinect, including Titanfall, in the box. Yeah, it's a great deal and hopefully lots of people will take up the offer."

Sony said at the end of January that it was selling 1.5 PlayStation 4s for every Xbox One sold in the UK. The PS4 has officially shifted 5.3 million consoles worldwide as of February 8.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Discussion

950 comments
kovaras1984
kovaras1984

this whole thing makes me smile, as if ms are struggling at all... they make money every year not just from 1 thing. Android patents alone making ms a forture every year... if xbox lost money ms could afford to take it on the chin and still make money, but that is not the case atm with 3 mil + in sales and software doing very well. But can sony claim the same thing. Ok ps4 is selling well and made a few 100 million profit... but for nearly 10 years sony have lost billions every year with out fail, every quarter a few billion more gone. and people taking like ms is struggling lol get a grip. if sony continue with such poor results they wont be here to make a ps5. sony cut 10000 jobs last year 5000 this year, sold there anime thing, and the pc business. and only made money this quarter because their selling off there company to stay afloat


ps4 is just a games console this alone is not enough to save sony they are simply to far in debt swimming against the tide. If they sold 6 million every quarter and plugged all the leaks in there t.v. division and phone market maybe they would stay afloat, but they will not be the power house they was a few years ago. they have no money to invest in psn and make it better, or to put behind more n more exclusives


 to suggest ms is struggling is a joke 


 to suggest sony is well... that is a fact 15000 job losses in 2 years. i hope they can turn it around i dont want to see sony go under tbh i feel nostalgia for me ps1/2 days. But with mounting debts while the company is selling itself to survive loosing future earnings its not looking good for sony

kovaras1984
kovaras1984

i bought a ps3 about 8 years ago and now the price has dropped, i demand my money back please sony

balrogbane
balrogbane

denial aint just a river in egypt

AceJakk
AceJakk

Harvey Eagle says: "Squawk Cacaw! Screeeeeeeeach!"

immortall69
immortall69

"Xbox One price cut doesn't mean the system is struggling, Microsoft says"

Oh no? Then what does it mean then?


GG failcrosoft, put your glasses back on and resume on programming that Windows 9... leave the consoles to the japanese, they know their shit since 1989.

RockoW
RockoW

Those who already bought an xbone will love this timely price cut.

kvan33
kvan33

Microsoft wanted to put gaming in the living room with the Xbone, but they forgot you have to get the console in the homes first.

ZeroFallout1
ZeroFallout1

They are not hurting in sales, hell they are kicking the 360 ass but in the corporate mindset they are losing badly. They need to stop looking over at Sony and try to do their own thing. This is a good start and should move consoles. Better deal would be kinectless and $299- $350 then they would fly off the shelves.

xtremeflem2day
xtremeflem2day

I remember having to buy your accessories for the Xbox 360, Microsoft. You don't care about giving any gamers the "best value we can".

drewjbx
drewjbx

big gamble with kinect and $500 cost... the states gonna see this deal? Ill pick one up if so...

Scarshi
Scarshi

Heh, it's funny seeing everyone jump to conclusions.


Revenant_K
Revenant_K

Heh, it's funny seeing them trying to denies the obvious.

observer98
observer98

Please stop the hate! Can't we all just get along?

dlmcamaross
dlmcamaross

399 pounds still seems kind of high.  That's over $650 US.

RSM-HQ
RSM-HQ

Even though I've been buying Sony consoles at launch since the PS-One, I can honestly say Microsoft aren't exactly doing bad with its new console. 


As sales go they're doing fairly well. Competition is healthy and strives all sides to do the very best they can. Nintendo also has shown why the 3DS is loads of fun. I hope the Wii U follows root with more amazing content.


Two Halos are on the way for the One so hope you guys who invested in the console enjoy. After playing what I consider X1's best current exclusives- Forza & Killer Instinct'' honestly don't see them slowing down indecent games for gamers, in truth, will only get better :)


Happy gaming, 


Currently playing Thief & Strider on PS4 ^_^


Looking forward to Shadow of the Beast & Evil Within. . Also hoping the Devil May Cry 5 rumour is true ^0^

hairdie
hairdie

Every shop ive seen has xbones in stock but try getting a ps4 no way mate!

moneydakota
moneydakota

What about the people who bought the system day one or up till now. They pay $60 for titan fall. I say start a class action lawsuit at least for those who bought it in the past few weeks or month. Its not right for them. They are just panicking because sony is selling a lot better and quicker than anyone expected. They know if they fall too far behind they will have a hard time catching up. But whos to say sony wont make a infamous bundle or give away some big game free soon. They dont need to because their system is selling like hot cakes and its already 100 cheaper. You can get 2 or even 3 used games plus a ps4 for the cost of an xbox one. and its not like there is one game that even uses kinect for xbox one yet that is a great game. Who wants to get technical fouls in nba 2k14 because of kinect? not me

kovaras1984
kovaras1984

lol at sony fanboys again and there retarded conspiracy theories. kinect is used to syping on you lol who in there right mind really believes that, and if your that daft... unplug it... it still works lol. Microsoft arnt responsible for all the evil in the world. just putting it out there lol... stop actively looking for things to blame on ms becasue your dust collector 4's are getting boring :)

ElJefeDeMedios
ElJefeDeMedios

Nice Titanfall ad Gamespot!  Maybe put a photo of the person being interviewed or speaking instead of the blatent placement.

KimCheeWarriorX
KimCheeWarriorX

its not struggling but its not the cream of the crop either, not even close. ms needs pull their own head out of their ass and take their collective ego down a few hundred notches and smell the roses. all this constant news of ms's passive "we're still the shit" attitude is starting to sound like reggie's delusional speeches. although i would much rather prefer an x1, i refuse to spend an extra $100 for a weaker system. i want a game system, not a all-in-one entertainment device. im quite disappointed with how they're steering their focus from gaming to nearly everything but. i respect that they were trying to be innovative but not at the price of cost. with psn constantly showing up ms's greedy xbl practices, its hard to continue to be an xbox fan. i hate to do it, but i will gladly give up my 92000 gamerscore on xbox live to start from scratch on psn and save $100 and hundreds more of potential dollars from the various benefits of being a ps plus member. get a clue ms.

Saayko
Saayko

They should have been more creative with button numbers than simply picking 2 letters from the beginning and 2 from the final parts of the alphabet.

jsmoke03
jsmoke03

thats a freaking lie. they are in panic mode when they dont even need to be. they should have let titanfall come out before GIVING it away

RSM-HQ
RSM-HQ

@kovaras1984  I know you're favouring a side and all, but all those lay-offs you mentioned. .  Did poor research fella, these things happen because of the lack of quality and meeting deadlines, as well as the funding. Also keep in mind Sonys bigger studios (Naughtydog for example) have multiple development teams, expanding since the layoffs.


Microsoft is doing better than most would see from news articles on gaming sites. However your research on Sony Computer Entertainment is poor at best.

thesilverape
thesilverape

@immortall69  Microsoft knows how to make a good console for the consumers, unfortunately it wouldn't be profitable enough.

SIDEFX1
SIDEFX1

You don't get it do you..

kovaras1984
kovaras1984

@evildead6789 lie lie and more lies what are sony upto this time lol


lying about backwards compatibility or how good psn is, or how powerful ps4 is when it hits 900p bf4 and 10 fps on thief lol

or is it how many joib cuts the claim there making to save the company, it was 10k and no more last year, another 5k this year...

yes lie lie and more lies. Sony been going bankrupt for 10 years just barely stay afloatps4 is not enough to save them now. All common knowledge 2, thier fanboys denie it but it true. sony has been leaking money for years and still are the only reason they made a profit this time round was a major console launch and they sold off a couple of major assets like their pc division lol

meedokicky
meedokicky

@RSM-HQ DMC5 rumor? I only just heard it from you :o I hope it is true :)

kovaras1984
kovaras1984

@hairdie ps4 is in stock in game tesco argos woolworths loads on amazon and ebay. what a shortage lol

kovaras1984
kovaras1984

@moneydakota xbone is in like 12 counties ps4 49 and i dont think that includes japan. 3-4 million compared with 5-6 million with so sooo many extra territories under their belt. i dont think i need say any more

moneydakota
moneydakota

@kovaras1984  lots of spelling mistakes, its not there right mind its their right mind. its not arnt responsible its arent or are not. its because not becasue.  I dont think anyones ps4 is collecting dust since there are more games out for ps4 than xbox one also. It is selling much better than xbox one and despite what ms says its obvious they did it before its too late and ps4 wins big. Anyone who says that is not true is pretty naive. Sony built an amazing system and when playstation now comes out and this e3 and holiday season arrive its going to be more great news and more sales for sony. To say ps4 is collecting dust in anyones house is really pushing the envelope of stupidity since it is a great system and has more games coming out weekly than xbox one,and free games monthly also!! What has released for xbox one that is causing xbox ones to not collect dust? Plants vs zombies, lego games? Sure if you are 12 years old.. ps4 owners have gotten resogun, outlast, and many other free games, tomb raider, rayman and others and march till christmas will have loads of titles. My ps4 gets used everyday if i get time

bailj018
bailj018

@ElJefeDeMedios  Grow up, they're a gaming news website, what do you expect them to do? Not give any publicity to any consoles or deals going on? I have yet to get next-gen and was hanging in the balance. This £369.99 deal with a game makes my decision a hell of a lot easier. If it wasn't for gaming websites advertising bundles/price cuts I might not have seen it or till it was too late. 


If Sony decided to do a deal/price cut you could bet they would have an article on here too. 

RabbiSchmuley
RabbiSchmuley

@ElJefeDeMedios it's been nothing but Titanfall placements. They should just change the name of the site for the next month.

kovaras1984
kovaras1984

@jsmoke03 just lol as if the games arnt been paid for, respawn are giving them to ms out of the goodness of there hearts lol


damm you miscrosoft... securing a good deal with the top next gen game so far. how dare you make an effort for you customers!!!!

RSM-HQ
RSM-HQ

@meedokicky Indeed! Capcom apparently licensed the use of Devil May Cry for Xbox1 & PS4. (though this could be a re-relase of the DmC or HD collection)


Also, Hideaki Itsuno is wanting to develop a true sequel to Devil May Cry canon universe. As stated in an interview with Tokyo Play, along with a Dogma 2 in the works in future. Interview was last October'ish if memory serves well.


Since that interview, a leak has hit Capcom unity that DMC5 is already in development, Keep in mind this is all rumour for now but very exciting if like myself you enjoyed 3 & 4 quite alot.


I'm sure fans of the reboot don't fond well for this, regardless. That HD collection could only keep the older fans at bay for so long. Plus no reason they can't continue both universes.


At any-rate I'd personally rather Ninja Theory develop a Heavenly Sword 2. Course this is purely my opinion.

nathantrent82
nathantrent82

@kovaras1984@kovaras1984 @hairdie      ya i can buy a ps4 on amazon from a guys called uncle potato and yoyoma  and also they are all used.  I wouldnt call that in stock dude lmfao  I can buy an xbox 1  straight from amazon brand new with prime tho nice try again.

evil_snuggles
evil_snuggles

Xbone has 900000 sitting in store in the USA and u.k .if microSCAM wanted to launch in more counties they could . They don't because no one wants a xboned720 so now they are giving away titanfall .

kovaras1984
kovaras1984

@moneydakota @kovaras1984my spelling mistakes probly wont go away as i am on my phone atm and i just dont care that much, nice try at tho. attacking a person spelling rather than what they are saying.


i made the mistake of getting a ps4 week one, i had kept it till a week or so ago. psn is still very disappointing online gaming is a must these days. a viable option at least. No one can denie psn has had a lot of down time and features restricted ie the shop. But most importantly games lag so much harder on psn. to the point wherebf4 takes about 2 mins to load in layers then you can shoot some 1 clear as day at point blank range but it doesn't matter becasue the ghost your shooting walked off 10 seconds ago lol. 


 As for you have more games... i didn't buy a next gen console to play these 2d free games psn gives out for free. which they must do because there line up is weak. You have rayman and tomb raider do you? so do we


 as for you upcoming titles second sun... poor review and no multiplayer. the order poor reviews and no multiplayer

but why would you put in a multiplayer for psn lol when it lags so hard (i have full optical 60 meg connection)


 titanfall... good reviews. 90% of people who played beta agree it was lots of fun. it may have no single player but it does have an online campaign and wahoo where gaming counts these days... a multiplayer


A games only machine is boring. try snapping sky sport or what ever tv you like in corner of your games or skype calling while watching football. there are so many extra features on xbox one


bottom line is i sold my dust collector 4 becasue it was boring. Its not next gen at all its last gen with slightly better graphics and that is just not enough. My phone can do more at once than a ps4. its a joke. PSN is a bigger joke


i was tricked into ps4 hype and after 2days of owning one with 4 games and all the free games you start to think like 'is this it'


 battery life of what 4 or 5 hours? did i mention i couldn't use my usb media like i did on ps3 ^^

RabbiSchmuley
RabbiSchmuley

@bailj018 the sheer volume of none-news Titanfall coverage is mind-boggling though. He's not wrong.

RSM-HQ
RSM-HQ

@meedokicky @RSM-HQ  DmC was loads of fun, but felt like a whole different game. Just as Lords of Shadows doesn't feel like a CastleVania despite being a good if not very good, God of War clone.


If you mean Platinum games handling DMC5? I would love that! Rising and Bayonetta prove they know what a good slasher should be. 


Not likely to happen with Hideki Kamiya and Capcoms past, not to mention Kamiya san see's Bayonetta as the sequels to Devil May Cry. Also, long ago hinted him and his team wanted to move away from Dante for a sequel altogether.


Itsuno san did great with DMC3, so I'd be happy if he is the one developing DMC5. He's proved himself on making good games. Even in recent memory with Dragon's Dogma.


& indeed Heavenly Sword left me with mixed view. As a game it was oddly balanced and insanely short. However for its story and 'Twing Twag' moments I felt satisfied with the game. :)


Nice talking with you Meedokicky, happy gaming  ^_^

meedokicky
meedokicky

@RSM-HQ @meedokickyah that is good. well like they say: no smoke without fire :P


I actually enjoyed DmC, I think it was great. But like you, I quite enjoyed DMC3 and 4, and I'd rather have a sequel from the original creators :)


Heavenly sword remain one of my fav games ever :) first game to emotionally move me so much. idk if they can pull off another Nariko but I welcome it with open arms lol Maybe have Kai grow up idk.

Goretex-
Goretex-

@kovaras1984 @moneydakota  Poor reviews on Second Son and The Order? Mate they aren't even out yet. Please continue with your ridiculous posts, makes for some fantastic entertainment for me and my mates. Cheers, nutter.

Chronologo
Chronologo

@kovaras1984 @moneydakota  You've never owned a PS4 liar, if you're excited about watching football while munching burguers you're the stereotypical american xbone fat ass.