PlayStation Exec Takes Ice Bucket Challenge, Nominates GameStop President

Watch as SCEA CEO Shawn Layden gets icewater dumped on his head to raise awareness for ALS.

The Ice Bucket Challenge--and effort to raise money and awareness for ALS--is sweeping the video game industry, and rolls on today with Sony Computer Entertainment America president and CEO Shawn Layden. Watch the video above to see Layden, as well as other PlayStation employees and someone dressed as Ratchet from Ratchet & Clank, get a bucket of ice water dumped on their heads. The video was shot at PlayStation's San Mateo, Calif. headquarters on a windy day, you'll notice.

Layden nominated Activision Blizzard CEO Bobby Kotick (his second nomination), as well as GameStop president Tony Bartel and PlayStation Europe boss Jim Ryan, to take the challenge next. Per the guidelines of the Ice Bucket Challenge, nominees have 24 hours to complete it.

Yesterday, Xbox boss Phil Spencer accepted Minecraft creator Markus "Notch" Persson's challenge. Persson also nominated Gears of War creator Cliff Bleszinski and Activision's Kotick, but they have not completed the challenge yet, or at least they haven't published videos online of themselves doing so. Others in the industry to be nominated include PlayStation president of Worldwide Studios Shuhei Yoshida and Nintendo of America president Reggie Fils-Aime. We're still waiting on those videos, too.

The Ice Bucket Challenge is a campaign to raise awareness and donate money toward research to find a cure for ALS, also known as Lou Gehrig's disease.

Though the Ice Bucket Challenge has swept through various tech and media industries, it only very recently came to the video game business. And we expect the challenges will only continue. The best one I've seen so far, in the tech industry at least, was probably Bill Gates' epic response to a challenge from Facebook founder Mark Zuckerberg.

Layden took on the role of president and CEO of SCEA in March after veteran PlayStation executive Jack Tretton quit that position and the company altogether.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch

For all of GameSpot's news coverage, check out our hub. Got a news tip or want to contact us directly? Email news@gamespot.com

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Discussion

110 comments
Twinkling82
Twinkling82

So who nominated Layden and/or the team?

Pewbert
Pewbert

An Ice Bucket challenge? No way? Golly this is going to be fun ....

Ripper_TV
Ripper_TV

That did not count. You're supposed to pour it on the head. 

Really not liking this new Layden guy...

lostn
lostn

How exactly does this raise funds for ALS? Is someone paying money to ALS research every time someone dumps ice water on themselves? If so, who? If not, this isn't getting us any closer to either raising ALS awareness or finding a cure. People are just doing it for publicity and they can't resist a chain letter. There's no actually discussion about ALS with each water dumping, so awareness of ALS isn't being raised, and no money... I just don't get it.

therock343
therock343

Idk man, am I the only one that think this guys seems like too much of a politician....

vader501st
vader501st

Should have been Yoshida. Move it.

luert
luert

go to see

Mark Zuckerberg and bill gates who dump ice water on themselves for this cause, that's the best damn ever just saying in case you didn't watch it !!!

label07
label07

This is so dumb, get off the bandwagon ppl...

DrKill09
DrKill09

Everyone but our wuss president has done it.

GH05T-666
GH05T-666

I thought Reggie would be first to do this.

troller83
troller83

It is a miracle how stupid People are....


Strange that this latest Marketing Hype the Ice Bucket chalange happens right after Robin Williams took a ride to heaven.


Strange how a bucket of ice get's a lot of media Attention to any Company , Human ... regardless of how gready etc they are....


Basically you do the ICE bucket challange and go to heaven for all the good things you done :)

Kinguard73
Kinguard73

Ps4 fan saying Phil was cooler cause he did it first. I am sorry! I like the guy =)

jsphcnly69
jsphcnly69

@lostn Actually ALS has raised 22.9 mil compared to the 1.9 mil it raised last year. Mainly due to this "Chain Letter".  I dumped ice water on my head AND donated AND spread the word. Try again.

Ripper_TV
Ripper_TV

@therock343 Of course you're not alone. This guy's attitude screams "generic exec d*uche".

DrKill09
DrKill09

@mr_nee Collaborate and listen

Ice is back with my brand new invention
Something grabs a hold of me tightly
Flow like a harpoon daily and nightly
Will it ever stop? Yo – I don't know
Turn off the lights and I'll glow
To the extreme I rock a mic like a vandal
Light up a stage and wax a chump like a candle.

Tigerbite2
Tigerbite2

@troller83 This challenge was started last year, by a person who actually has ALS.  This stuff we all over my facebook 2-3 months ago before it got as big as it is now.  So you got one part of your post right, it is a miracle how stupid people are (except that would be the people like yourself, not the ones doing the ice bucket challenge.)

dani_i89
dani_i89

@troller83  You are seriously, incredibly pathetic. At least learn to write properly before spewing your idiotic comments.

b1ank
b1ank

@troller83 Actually, the ice challenge has been going on in New Zealand for over 4 months now, in WINTER. It was for fundraising for cancer. Eventually somebody nominated a friend overseas and thats how the idea move country. So you can take you foil hat off now.

berserker66666
berserker66666

@troller83  Um...not to get religious here but...people committing suicide doesn't go to heaven. Ever.

Tigerbite2
Tigerbite2

@Kinguard73 Not a fan of either, but Phil only did it first, because he was nominated to do it first.  ;D

Twinkling82
Twinkling82

@High_Fly @Twinkling82 No, Phil Spencer nominated Yoshida, the WW president, however, he did not take on the challenge (yet and I don't expect him to do so), so my theory is that the US team (in light of Layden's fail at E3) decided to jump in and do some PR.

lostn
lostn

@jsphcnly69 @lostn I was asking how it works and who pays. Is the person who gets water dumped on them supposed to pay, or is it the person who nominates someone else supposed to pay (even though you do both)? If the person who nominates you doesn't pay, do you have to do it? Will they still get any money?

Do you have to donate in order to accept a challenge / challenge someone else? Or can you still do it anyway?

Tigerbite2
Tigerbite2

@b1ank @troller83 Cool story, bro.  You must be from New Zealand, because THIS ice bucket challenge was started last year by golfers for pet charities and started getting national attention when a TV host accepted the challenge and did it live on TV.

#TheMoreYouKnow

Suaron_x
Suaron_x

@berserker66666 Followers of a particular faith tend to think their "religion" is superior to all others.  Often I find, that people don't even comprehend their own religion.  Please point out exactly where in the bible suicide is forbidden by your God.  Where the bible talks about heaven, it explains that to get their you must be right with God before you die.  Based on the commandments in Exodus 20:1-17, the first 4 are what you need to do to be "right" with God, and the last 6 are what you need to do to be right with your fellow man.  Therefore, one can not "murder" oneself.  

luert
luert

@berserker66666 @troller83 actually to go to "heaven" even if you suicide you might get there, but anyways it's deplorable that he gave up like that but you need to understand some people just don't have it in them, very few have the guts to fight such hard illness, best respect for robbie even if  I wasn't a great fan of him

smackdowner360
smackdowner360

@berserker66666 @troller83 Just to let you know the truth there is no heaven,hell or invisible man.Also this isn't a place for religion BS that's what church's are for.That and to get your money for the invisible man.Still not sure why he needs money though?

troller83
troller83

@berserker66666 @troller83  I just tried to be nicer then my usual self and instead of saying he bit the dust... It hought I'd say he goes to heaven...


I think the guy way totaly nuts...for ending his own life...

Tigerbite2
Tigerbite2

@Suaron_x @Dannystaples14 So you think a challenge that raises the awareness of a life threatening disease dumb?  And let's be honest, it's done what it set out to do, increasing donations by almost 900%.

Torcha09
Torcha09

@smackdowner360 @berserker66666 @troller83 Yeah, to get religious here, you deciding who goes to heaven or hell is messed up berserker, but I assume you're not up on religion or academics, because you got the devil's number wrong AND your grammar is lacking. "I doezn't knows how contractions werk!" Anyway, talking so poorly of someone who just recently suffered from a mental struggle so intense that it caused a rich, famous, caring and funny person to commit suicide, is nothing short of insanity.  All your negative comments would seriously hurt anyone who cared about Robin(and let me clue you in, there were a LOT of them).  And although smackdown also asserts so powerfully in his beliefs, I completely agree with him that religion should be kept out of comments unless it's actually an article about religion.  Thank you gents.

berserker66666
berserker66666

@troller83 @berserker66666  Yea man.....that really sucked. Now he left his daughter without a father figure. I mean sure he had the Parkinson's Disease but he could've battled it. Heck, Mohammed Ali has Parkinson's and he's still fighting it for years and years. It's tragic really for Robin Williams.

lostn
lostn

@Tigerbite2 @Suaron_x @Dannystaples14 Who is donating? Is it a condition that to do the challenge, or to nominate someone, you have to donate? Or is one rich person putting in donations for everyone who does the challenge (doubtful)?

Dannystaples14
Dannystaples14

@Torcha09 @smackdowner360 @berserker66666 @troller83 Yeah not having English as your first language or not having perfect grammar means you are going to hell. Man the entire Spanish speaking world must be really p*ssed.

Tigerbite2
Tigerbite2

@lostn @Tigerbite2 @Suaron_x @Dannystaples14 Well the actual rules that no one follows of the ice bucket challenge is, If you're challenged, you have 24 hours to dump a bucket of ice water on yourself, if you don't do it, you have to donate $100.


But of course, a lot of people dump the water on themselves (to video and post it to raise awareness of ALS) and donate.


But in the end, it's a charity, if you want to donate, you will.  If you don't want to (or can't) then you wont.

lostn
lostn

@Tigerbite2 @lostn @Suaron_x @Dannystaples14 Wouldn't it be more helpful if they didn't do the challenge, and paid the $100 instead? That would also end the chain letter.. That means the less videos we see of people dumping water on their head the better, right? Especially celebs.

Tigerbite2
Tigerbite2

@lostn @Tigerbite2 @Suaron_x @Dannystaples14 Like I said before, most people doing the challenge ALSO donate.  The dumping of ice water is to raise awareness of the disease (which it clearly has).  Why would you donate and not raise awareness of it?  And it's clearly working.  Last year during July-August, $2,000,000 was raised.  This year there has already been over $32,000,000 raised in that same time span, with it peaking at almost $9,000,000 raised in ONE DAY.