Nintendo responds to criticism regarding same-sex relationships in Tomodachi Life [UPDATE]

GLAAD representative says Nintendo is sending a "hurtful" and exclusionary message with its latest 3DS game, but Nintendo says they'll be more inclusive with their next Tomodachi game.


Nintendo issued the following response to the current issues equality issues surrounding Tomodachi Life:

We apologize for disappointing many people by failing to include same-sex relationships in Tomodachi Life. Unfortunately, it is not possible for us to change this game’s design, and such a significant development change can’t be accomplished with a post-ship patch. At Nintendo, dedication has always meant going beyond the games to promote a sense of community, and to share a spirit of fun and joy. We are committed to advancing our longtime company values of fun and entertainment for everyone. We pledge that if we create a next installment in the Tomodachi series, we will strive to design a game-play experience from the ground up that is more inclusive, and better represents all players.

The original story appears below.

LGBT advocacy group GLAAD has called out Nintendo for not allowing same-sex relationships in its 3DS game, Tomodachi Life. Speaking with VentureBeat, GLAAD's Wilson Cruz criticized Nintendo's stance and said the company should follow other contemporary games in supporting relationships of all kinds.

"In purposefully limiting players' relationship options, Nintendo is not only sending a hurtful message to many of its fans and consumers by excluding them, but also setting itself way behind the times," Cruz said.

Nintendo released a statement to the Associated Press this week on the matter, saying it never intended to make any kind of social commentary with Tomodachi Life. The Mario and Zelda company went on to say that Tomodachi Life was designed to be a "whimsical and quirky" game, not a real world simulation.

The issue rose to prominence after a fan launched a social media awareness campaign called #Miiquality. Tomodachi Life is one of the most popular 3DS games of all time, selling 1.85 million units, and it's not even released in the United States yet.

Cruz pointed out that The Sims, one of the first mainstream games to allow same-sex relationships, was released over a decade ago. Many major game franchises have followed suit in supporting same-sex relationships, including Mass Effect, Dragon Age and Fable. "Nintendo should do the same," Cruz said.

On its own blog, GLAAD associate director of entertainment media Matt Kane said: "By listening to its users and providing inclusive relationship options, Nintendo would be taking a positive step forward and invite more players to join in."

For more on Tomodachi Life, be sure to read GameSpot's interview with Nintendo's Bill Trinen.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

1310 comments
charon_rising
charon_rising

Well I am very mad at this game! Why aren't the women covered up? Why is there meat in the game? Why are there no left handed activities, the Mii people are all right handed? (playing gutiar and etc). Where is the bible and Jesus on a across? Why isn't North Korea's leader featured as that would appease North Korea? What about keeping cows sacred as in Hindu tradition? Are cows even in the game? What about Jewish Kipas? What about guns and the second ammendment? (oh wait, it's a japanese game, duh 'Muricans).


If I went on and on about things we should include in the game or any game for that matter, to appease one audience / culture / race / religion, we'd get nowhere fast. We cannot have everyone's cake and think we can all eat it too.


Does Cabela's Wild Hunt offend Peta as to have them make an Apology and "hurt" the many gamers it garnishes?


Does shooting muslims in Call of Duty make Al qaeda  go on to Al jazeera threating 12yo kids that play the game that they are their most hated enemy?


Does a collapsing building in Modern Warfare 3, or any game that features falling buildings hurt those who've suffered in 9/11? If so should we allow those kind of actions in a video game?


The ridiculous list keeps on going on and on. I say shut up to all those minor pip-squeaks who want to do their own little thing.

Stinger78
Stinger78

Maybe homosexuals should try to be more tolerant.

Jestersmiles
Jestersmiles

Creative freedom > than the GLAAD mafia. Nuff said. 

Pewbert
Pewbert

Hopefully LGBT advocacy group GLAAD will force all games to have same sex relationships because heaven forbid a game should actually be released without it.

mathg04
mathg04

I remember a time, when we had real problems...

zyxahn
zyxahn

I didn't realize that Nintendo had to cater to every single person in the world with every game they make. Some people like to have a relationship with animals instead of humans.  They should call out Nintendo for not having beastiality in their games.  Me I love to masturbate.  I guess I should call Nintendo out because I can't have a relationship with myself.

Rakou
Rakou

So GLAAD tries to get more LGBT-friendly content in games. This will encourage a lot of minority groups, like religious gamers to complain about games too. I'm a religious person, but I just simply steer away from games that I feel insults religion. Let's face it, you cant have a massive medium be perfectly suited for you, as there will always be some entity that ticks you off.

Keep your beliefs out of the gaming industry. Simply enjoy what you like and avoid what you dont like. Dont be arrogant and attract criticism and insults to your cause.

michyeosseo
michyeosseo

I want my character to be a transsexual lady with a beard, Nintendo. If you can't give me that, I'm expecting an apology soon. Thanks.

lnfiniteloop
lnfiniteloop

GLAAD should set up their own Development Studio instead of complaining about the lack of LGBT content in other companies products… come on GLADD and LGBT community get off your asses and get programming and making the stuff you say your community wants… stop forcing other companies to do the work for you...

Angry_Mushroom
Angry_Mushroom

As long as I can summon a giant Reggie head from the ocean, I don't care. 

Jedilink109
Jedilink109

Like I said before, they have NO RIGHT to freak out about this game when they don't do the same for every other game out there that offers the player the ability to fall in love and marry other characters.  And here's something, perhaps Nintendo just didn't feel like putting it in.  They don't HAVE to include this stuff just because some people ask for it.  Again, keep in mind I AM NOT against them having gay characters in games, I just think these people and their "outrage" needs to be less selective seeing as they don't freak out over every other game that doesn't allow for same sex relationships.  They only do it for some games.  Not sure why this game caught their ire, but it's become farcical at this point.  Be consistent or don't freak out about it in the first place.

Dieknochenblume
Dieknochenblume

Interesting that Nintendo apologized for this. Developers will slowly but surely realize that games, being a growing part of our culture, are statements of specific world views. Whether they like it or not, it's part of the responsibility that comes with the power!

Cherubas
Cherubas

At first when I read this story I just kinda shrugged. Didn't really feel one way or the other. On the one hand I can see how someone could be disappointed that same sex relationships are not included in a game that seems to be about options and on the other hand I don't play these kind of games so I really didn't care. Then I read some of these comments and immediately realized why the LGBT community have to raise a fuss over things even as little as this. People are ignorant. The LGBT community requesting the chance to have same sex relationships in a game that I assume is a Sims kind of thing where you can make yourself is actually really reasonable, but wow, these comments! I support their choice now. I did not realize that there was still such a long road before they'd have equality. I thought things had come much further than they did. All these comments raging over LGBT like they shouldn't want to be treated like everyone else. The human race saddens me.

djpetitte
djpetitte

This is so absurd! why do people make drama over this, ITS A FING GAME AND DOES NOT NEED TO HAVE SAME SEX MARRIAGE!!!  When did people get so overly sensitive. WTF!  IT DOESNT MATTER. ITS FICTIONAL!.  maybe in the game there are no gay people!

imm_84
imm_84

Since some are protesting ... Should I protest for in game Polygamy ...LOL ! 

TalesOfGod
TalesOfGod

No racial, cultural, feminist, religious, colour or any other group acted like the LGBT group did in this situation despite many of them not being included in this game.


There is no excuse for this type of behaviour from the LGBT community.

sunyatanada76
sunyatanada76

People don't dance no more all they do is diss

Tauu
Tauu

If these people ran a country I was a citizen of, would I go to prison or be killed for not accepting their lifestyle? The noise they make is annoying and their lack of tolerance and power of influence is a little disturbing.

jollychick
jollychick

Has any of the people on here parroting "inclusion" ever played Tomodachi Collection? I paid close to $65 for the original back in 2010 and paid $210 for the limited edition 3DS XL bundle last year. These are some important facts to know about the game:

1. You play as yourself in the game, but not like you're thinking. This game is actually in first person. You are basically the manager of an apartment building and tend to the random needs of your tenants, including your own Mii. For instance, my Mii in "Mii Maker" is named Krissy. Throughout Tomodachi Collection, I'm only ever called "Krissy's look-alike". I don't have a real name or a character to control and move around at all.

2. Your Mii isn't guaranteed to fall in love. I currently have 65 Miis on my island and over 30 of them aren't dating or married to anyone.


3. You will not be able to pick which Miis get together. It's randomly chosen. Therefore, even if a homosexual put themselves and their partners in the game, they're not guaranteed to be a couple. Trust me, I've tried. I made two Miis specifically for one another. Even though their compatibility test score is 91%, the guy is married to some random Mii I made and the girl keeps getting turned down by different guys.


3. It's nothing like the Sims. Period. You will not be able to control every aspect of their lives or tell them what to do. As a matter of fact, they'll be asking you to do stuff for them 98% of the time. If you want the Sims 3, buy the Sims 3 cause this ain't it.


4. Miis randomly get tired of their spouses...or boyfriend/girlfriend and breakup. You can't control this. One Mii told me he was tired of his current girlfriend. I choose the option "Think the decision through" instead of agreeing with him. He met with his girlfriend, they stared at each other for awhile and he still broke up with her. Once, a male Mii told me he wanted to leave his wife. I chose the same option and he said they'd try to work it out. They were together for awhile but never had kids. He told me the same thing again. I chose old faithful and he divorced her. Nothing I could do about it.


My point is that, even if you have all of the particular elements in place, NOTHING is a sure thing on this game. Even if this (homosexuality) was in the game, there's nothing to guarantee 2 male Mii's will become a couple. Two males can't produce a baby in real life, so that "exclusive content" wouldn't be available to that couple in this game, anyway. This is not real life and it doesn't resemble my life at all. It's a children's game. Can't we just leave it at that?


lelio
lelio

I am gay and I must say I am sooooooooooooooo tired of the bullying that goes on when there isn't a pink triangle trumpet in something.  

darkbuster_exe
darkbuster_exe

Truth be told, I doubt most people actually complaining about this even knew what Tomodachi Life was when it was still a Japan only thing, & even less would care if not for the hot-button association.  To say nothing of the fact that Birdo's gender identity has been a running gag since forever, especially with the boldest instance in Captain Rainbow.

bluedeathking
bluedeathking

I'm all for equity but there a moment were you enter a point of ridiculous, especially when your telling people like entertainment creators what to do. Everyone has freedom till it comes to interfering with someone else's. If you want a game with same sex relationship go out buy another game with it or make one yourself instead of forcing your lifestyle and views on someone else's. This is sad and disgusting not everyone has to appeal to you.

officer_milky
officer_milky

@Jestersmiles Was including heterosexual relationships and not including any other pairings really a "creative" choice? I'm just curious here.

warbou
warbou

@mathg04  

Implying the cultural suppression of people isn't a real problem.

ghostlungs420
ghostlungs420

@Rakou you steer away from games that insult your religion? there hasnt been a game where we can go around killing christians or muslims, because of their beliefs,

first up you bring up being religious,meaning you most likely disagree with gladd, can't you seperate fictions from reality?

id really like to see what your examples of games that insult your religion are? diablo? because you fight the devil? your destroying the devil!, Devil May Cry, your half human half demons, but your human side prevails.


If we Avoided everything that might offend our sensibilities we end up with a kind of censorship, which is probabally the most evil thing there is, so next time you play a censored game, imagine, this is not how gods creatures originally intended for the art but subdued for the heavily sesitive.

MajinSquall
MajinSquall

@Cherubas it's true everyone should be treated the same but don't forget not every part of the world has the same values as others, things that are excepted or tolerated by others in one place might not be somewhere else

it's sad but that how the world is unfortunately

Kalbent
Kalbent

@TalesOfGod How would you like it if someone judged your intelligence, character, based around around your sexual orientation? Equality for LGBT is a civil rights movement, whether you like it or not.

Darth_Aloysius
Darth_Aloysius

@TalesOfGod  Care to list them? As far as I'm aware they are probably not relevant.

For example I suspect this game doesn't portray religion at all, but I assume it portrays relationships.

And of course if all the Miis were white someone would have cause to complain. I honestly can't believe people are denouncing an attempt further equality on this planet. Pathetic indeed.

zakmitchell
zakmitchell

@Tauu  Considering we've seen what happens to these people when people who don't accept their lifestyle are in power, I think you might want to put it into perspective why they are so loud when they feel threatened.

hystavito
hystavito

@jollychick  I'm mostly in agreement, but a very minor point.  For having a baby, they could technically still do it with same sex couples and just explain it a different way, like adoption, right?  Actually I wonder, in the game does the baby come in some innocent way like via a stork or something? :)  Is there a pregnancy stage?


I already pre-ordered this but your post made me understand it a lot better and I'm looking forward to it more now.  Thanks.

Darth_Aloysius
Darth_Aloysius

@bluedeathking  This sentiment seems a little silly, and could be used to justify all kinds of discrimination. For example is it okay for lad mags to be ridiculously sexist against women? Sure it is, don't try and force your lifestyle and views on someone else's, go read another magazine.

People have a responsibility to respect other people, including their lifestyle and views. And of course a mass media product should strive to treat all aspects of its player base equally.

robEZ8
robEZ8

@warbou @mathg04  If you think not including same sex relationships in a Nintendo game is the equivalent of cultural suppression... you've got a real problem.

TalesOfGod
TalesOfGod

@Kalbent@TalesOfGod Yet they act like impetuous brats when they don't get things that get their way.


Being a civil rights movement is fine, acting like spoiled children because they weren't included every time a video game that doesn't support their tastes is not acceptable though. 


None the less, it doesn't change the fact that the rest of the groups that I just listed are equally if not, more important  than the LGBT civil rights movement (which they usually never kick up such a disgrace).

TalesOfGod
TalesOfGod

@Darth_Aloysius

Right.

As you see so many people being liberated by people getting presented in video games.


As that makes so much of a difference.


Get your head out of the clouds and look at reality, brat.

jollychick
jollychick

@Tauu They aren't being threatened though. Lack of presence isn't a threat. Besides, kicking up a fuss about something like this isn't going to get them any new supports, it'll just make people disgusted when they open their moths.

When this game was released in Japan and they fixed the glitch that caused too many problems to name, these same media outlets were spreading things like "Nintendo Removes Same-Sex Marriage from Game. Calls it 'Glitch' ". After numerous responses with the Japanese developers, they finally stopped lying (since same-sex marriage was never in the game) and changed their headlines to "Nintendo Excludes Homosexuals in New Game". If it's not one thing, it's another...

Why didn't I see headlines such as "Nintendo Excludes African-Americans in New Game" when Animal Crossing New Leaf was announced? I wanted to play as Black girl in the game but I'm not allowed to choose my race or even skin color (true, I could've gone to the island to get tanned, but homosexuals could also change the gender of their Mii in Tomodachi Collection). You will always be a Caucasian kid in  ACNL, which grossly misrepresents Nintendo's fan base. 

Much worse things happened to Black people in America and it had absolutely nothing to do with their actions. Yet when Black people are left out of video games (we're talking about video games, for heaven's sake), which happens entirely too much, no Yahoo author mentions it. Nothing on Huffington Post. No CNN coverage and certainly nothing on sites like IGN. Do you have any idea how many complaints were logged when gamers had to use CJ on Grand Theft Auto? In games that allow you to customize your character,the model always starts off White. As if that's the most normal race a person would be. No public outcry, though. Just happy, blissful, bigoted acceptance.

jollychick
jollychick

@hystavito Glad you were able to learn something about the game. It's truly fun. Worth my past purchases and worth my current Amazon preorder. However, if they actually make a  Tomodachi Collection in the future and add this stuff to it, this one will be the last one I buy.


Your suggestion of a stork would be fine. However, if it were explained that way, I'm pretty sure LGblahblahblah, would find some other fault with it. The only solution would be for them (homosexual groups) to make their own games and market them to people who would buy it. The reason they don't is  they wouldn't be able to make back what they spent on it. So instead, they try to tack this silliness on to things that are sure to sell well. They also have a rep for doing this to kids entertainment, comic books, kids sitcoms and video games. Not by accident, I'm sure. The could also try to compromise and add "sexual orientation" as an option when making your Mii. But you know where that would lead. The whole debate on whether it's a choice or not. So, like most 3 year olds, meeting them halfway isn't possible.


As far as pregnancy goes, either the guy or girl will tell you they've been wondering about having kids. At this point, you can choose "that's a good idea" or "it's too soon". Your answer determines whether or not that couple will have a child. Many children know where babies come from, not in the biological sense but the basic "mommy loves daddy" sense which is why no explanation is given when you meet the baby for the first time. Only simple questions like "Would you prefer a boy or a girl?" or "What do you think about this name?". The names they come up with in the Japanese version are hilarious. They usually do the celebrity couple, half-his-name and half-her-name thing. You are asked to visit their house where the new mother will be holding a bundle so you don't see anything like the delivery. I believe there is a pregnancy stage but my island doesn't have many kids yet. I mean, even MY Mii doesn't have kids yet and she's been on my island since day one!

TalesOfGod
TalesOfGod

@Darth_Aloysius

Yet what are you doing in that comment right now?

You're forcing your views on other people and disrespecting the lifestyle and views of other people. 


Also, companies have no responsibility to cater to your tastes, then only wish to gain a profit.

They make the rules, you do not.


Respect does not equal being made in a mass media product otherwise Arabs, Muslims, Sikhs, Indians, Natives, etc. are more discriminated than homosexuals in videos games.


Either way, bluedeathking is ultimately correct that if the product doesn't suit you, don't bloody buy it.


It really is, as simple as that.


TalesOfGod
TalesOfGod

@RaddaRaddaRadda@TalesOfGod@Kalbent

Get your hypocrisy out of here.


If there were a hundred people or a million people in peril, it is obvious that any government would bend to saving the million firstly.


In this case, the racial, cultural and other groups are much larger than LGBT which make up only 1% of the total population (in United States solely).  


So using this logic, it is quite clear that they should prioritize the more majority filled decisions and features that define people instead of simply only advocating for homosexuality like all of these hypocrites are doing.


Yes, everyone's equality is important but guess what?


Where are the cultural outcries that weren't included?

The racial outcries?

The religious outcries?

The gender based outcries?


Guess what? There are none.


Do they think their rights aren't important?

Of course they do but they aren't stupid enough to be behaving so immaturely because they weren't represented in a video game.


If you're too immature to be able to comprehend that then sit down, shut up and start thinking before you type crap on the internet.

RaddaRaddaRadda
RaddaRaddaRadda

@TalesOfGod @KalbentThe idea that one group's equality is some how more or less important than another's... is precisely the mindset that civil rights movements fight against. 

Everyone's equality is equally important. You call it a disgrace. You'd feel differently on the other side of the fence. So just sit down, shut up, and enjoy your privilege.

TalesOfGod
TalesOfGod

@Darth_Aloysius

I am more than well aware of what the effects of mass media and propaganda can achieve on a community.


However, I am also well aware that everything that is presented on the media isn't absolute and that people have their own very strong opinions on different views especially on controversial topics such as sexual orientation.

Once an adult has made their mind up about a topic (especially when it is controversial), there is very little that will be able to change their opinion.


As it has been shown in the past, the main effects of mass media and propaganda has been shown to be effective only when a group or a community has no knowledge whatsoever of a topic or group.


When it is a topic that is well known and has been shown widely across a community (even easier with access to the internet), there will not be any significant or even adequate effect on a targeted group.


In simple words, it won't make much (if at all) of a difference.


Also, do you seriously think that being represented in a video game is so important to every minority, group and whatever feature that a person feels that defines them?

If so, do you think that everyone else is content with their representation in social media?


The answer is obviously not but they aren't stupid enough to be advocating for such mundane things as being represented in a video game time and time again like the LGBT community has been doing.


In the end, all of these groups put their focus on more important things than simply repeating the same thing over and over like a couple of stupid robots.


If there is a reason why the LGBT community feels like they haven't made any progress then perhaps they should look at the other advocate groups and put their focus on more important subjects (not to mention that they should learn to accept that people have different values than them) as their current approach and activities are making people who feel neutral on the matter start to detest them.


Now I'm done wasting my time with this topic so I'll excuse myself from this board.



Darth_Aloysius
Darth_Aloysius

@TalesOfGod @Darth_Aloysius  If you believe that mass media has no impact on our perceptions of the world then it is you who need to his head out of the clouds.

Brat, really? I suppose I shouldn't expect anything less from the internet.

officer_milky
officer_milky

@jollychick @Tauu I'm someone who would like to see non-heterosexual relationship options in Tomodachi Life, and I agree with what you said. I personally would have liked if Animal Crossing had allowed for more diverse player characters.

I don't know if you've played the newest pokemon game, but I also applaud them for being more inclusive both with more diverse NPC cast, but also with the player character.

TalesOfGod
TalesOfGod

@zakmitchell @TalesOfGod@jollychick@Tauu Frankly, no one would talk about them or care if they didn't have such an influence.


People need to learn that there is a double standard that is much higher on LGBT than the rest of groups on the internet.


Whenever people discuss their views that differ from the "socially acceptable" norm, make any type of joke or get into any argument of controversial LGBT acts, they are quickly modded or banned by the mods.


Gamefaqs and Siliconera is an excellent example of this (thankfully, Gamespot doesn't seem to follow this trend).


Yet, when you say anything about religion, racial, etc. crap that goes on where people are literally insulting each other and their entire group then they are never deleted.


It's why it is so bloody disturbing because they can't accept that people have different values than theirs.


They even have conventions based up on solely their own sexual orientation which no other group in gaming has ever had like the recent gay convention for gaming that EA (or was it Bioware?) hosted which is alienating the rest of the gamers.


(Not to mention that they kick up an uproar which sounds more like childish whining every time that a game comes out that doesn't support their sexual orientation.)


In the end, the LGBT movement is causing more enemies than allies when they make such an uproar about mundane events which is not helping their cause.


It's like the radical Feminists or politicians, no one likes them.


Darth_Aloysius
Darth_Aloysius

@jollychick @Tauu  I'm not really sure what your point is, but I don't think we can really compare the LGBT with ethnic groups. The reasons for their "discrimination" are radically different, the issue usually with ethnic groups is people make discriminatory assumptions about their character based on their skin colour.

For gays, lesbians etc. this isn't predominately the case. Instead people treat your sexual orientation as abnormal which can isolate you from society, so obviously for the LGBT presence is *very* important. In order for such sexual orientations to be accepted people have to few them as normal, which means equal representation in mass media, rather than sweeping it under the carpet and treating it as a defect.

Which is why I don't think it terrible when videogames fail to portray a wide variety of ethnic groups, instead the issue is when ethnic groups are misrepresented and play into stereotypes.

zakmitchell
zakmitchell

@TalesOfGod @jollychick @Tauu  I find it scary how often people lump an entire group together on issues when each member of that group probably has different opinions on the matter.

zakmitchell
zakmitchell

@TalesOfGod @jollychick @Tauu  Well, I think targeting an entire community with one comment is kinda stupid, maybe commenting on the responses from the majority of the community on matters would be ok as long as you don't start using slurs. 


zakmitchell
zakmitchell

@jollychick @Tauu  I didn't say they were, just felt threatened. It is an activist group so chances are they are going to be overly-sensitive on thing and also want to make a target to get there base riled up. I was mainly commenting because the o.c  made GLAAD to look a little more radical than they are and just in case they were one of those people who thinks, oh these groups are so evil, I just wanted to give them the perspective of what these groups exist to fight in the first place. I would definitely agree that it is very dated to have so scarce a diversity in video games and when there are other ethnicities they tend to be freaking stereotyped. But I would also say that GLAAD may have a point though to the lack of representation of same-sex characters or same-sex relationships when compared to the overall quantity of heterosexual relationships. I think the lack of represented same-sex characters and relationships is also dated. I know there are exceptions but that is what they are exceptions, not the rule.

TalesOfGod
TalesOfGod

@jollychick@Tauu That's the problem.


When it is any other group, people don't care.

However, the very moment that you say anything bad about the LGBT community, you are banned from social networking.


Even if you are speaking the truth.


It truly is disturbing.

bluedeathking
bluedeathking

@Darth_Aloysius uh.. were do I start... you do realize no one is forcing you to play this game? 2 do you think show like south park should be taken off the air simply because it offended a couple people? 3 do you know what freedom of speech and expression is? 4 you do know Nintendo didn't purposely excluded LGBT people? If you did think Nintendo did, explain. 4 do you even know what respect is?


to me is seem like GLAAD was on a witch hunt and demonizing them for no real reason. This could have been handle a lot better.

Darth_Aloysius
Darth_Aloysius

@TalesOfGod  

You don't seem to understand, its a question of not living in a bubble and assuming that your values are more important that others, that your needs are more important than others. In some cases that means giving way when we might not want to. This game is marketed towards an audience consisting of more than just heterosexuals and therefore its a valid criticism to make if it fails to appeal to all the groups it is marketed at.

As Nintendo acknowledges:

We are committed to advancing our longtime company values of fun and entertainment for everyone. We pledge that if we create a next installment in the Tomodachi series, we will strive to design a game-play experience from the ground up that is more inclusive, and better represents all players.

Nor is this a simple question of tastes, its a question of equality and being accepted for who you are. We don't raise this kind of argument when homosexuals or discriminated ethnic groups demand representation in matters of law etc. we don't tell them to go find another country and stop enforcing their "opinions" on other people.

We need to stop assuming that video games and other media products are any different. They are a massive part of society and have a massive influence on peoples views and opinions, so of course the LGBT in their campaign for equality not just in terms of law but in terms of mentality are going to target an aspect of society that has a considerable impact on that mentality, and you are foolish if you think it does not.

And it looks to me that Nintendo understands and respects that, and I'm glad.