Maxim sponsoring Gears of War: Judgment content

[UPDATE] Men's magazine partners with Epic Games for free post-release maps Haven and Capitol, as well as Execution mode; no <i>Maxim</i>-branded content will be in-game.

[UPDATE] An Epic Games representative told GameSpot its deal with Maxim for Gears of War: Judgment will not result in in-game Maxim-branded content.

"The deal with Maxim is just a co-promotional deal that allows us to release the pack for free. It doesn't include any Maxim-branded content in the game," the company said.

The original story follows below

Gears of War: Judgment will add two post-launch free multiplayer maps "sponsored" by men's magazine Maxim, as well as a new Execution mode, Epic Games has announced.

Epic Games did not detail its sponsorship agreement with Maxim for the maps and game mode, though the company said this content will be released on April 2.

The maps in question are Capitol and Haven, the latter of which (pictured) is set on a frozen wasteland in the fictional Azura mountains on Planet Sera. The map features an asymmetrical layout, as well as vantage points for snipers. Details on the Capitol map were not divulged.

As for the Maxim-sponsored Execution mode, this game type tasks each team with killing all members of the opposing squad before time runs out. If players are not killed with one-shot kill weapons, they enter a "down-but-not-out" state and will be revived at the end of a bleed-out timer. Players must find these downed enemies and perform an execution kill to vanquish the foe once and for all.

Gears of War: Judgment is due out exclusively on the Xbox 360 March 19, 2013, and is the first entry in the series since 2011's trilogy-capping Gears of War 3.

Developed by Epic Games in conjunction with Bulletstorm studio People Can Fly, the project focuses on series soldier Damon Baird and will not use the Kinect.

For more on Gears of War: Judgment, check out GameSpot's previous coverage.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

31 comments
bahamut_au
bahamut_au

So Epic can;t even release anything free anymore - it always needs some poor sap to pay for it, be it the gamers or another company. I wonder if this money-hungry business model contributed to Fergusson and Bleszinski leaving.

jark888
jark888

Maxim girls in the game would be nice.   \\(>o<)//

CaptainGamespot
CaptainGamespot

this is the halo odst of the geow series. not interested.

steelmouth
steelmouth

where is the hype train for Judgement there have been so few trailers and the game is only like 3 weeks away, am a Gears fan but not yet excited about this game so am worried

Overlord93
Overlord93

I remember they did this for gears 1 with the discovery channel, It was great, games should try to do this more often.

1234ritchie
1234ritchie

So long as it is free, I am not bothered. I like the idea of sponsored content if it means it can be free!

TacticaI
TacticaI

I'm not going to sit here and complain about free maps, but of course I can't help but wonder what Maxim is getting out of it, though that really isn't anyone else's business. Now here's what Gears players already knew without reading the article, 1. How to play Execution. 2. The map is asymmetrical. 

jinzo9988
jinzo9988

I like this idea versus DLC that costs the end-user all the time, even if it puts a subtle logo in somewhere or a "Sponsored by Maxim" image or something.  Maybe perhaps have both, free and an option to pay for it and remove the logo.

ziproy
ziproy

Well thank you for the free maps Maxim. I don't read your magazine and i don't think I ever will, but thanks for the maps none the less

CoUGHB
CoUGHB

GREAT NEWS! That's so cool of Maxim.

abnergoinbig
abnergoinbig

I really want to play this game, but there's no way I'm paying 60 bucks for this.

ClaudiusCaesar
ClaudiusCaesar

So, between two multiplayer matches we have to watch an ad from Maxim. lol

endorbr
endorbr

As if it wasn't BROTASTIC enough already... *eyeroll*

dribblesbarbax
dribblesbarbax

Is it me or is the "new" execution mode just the same as the old execution mode? Havent played execution mode since Gears2.

visionedorange
visionedorange

u know what the last map to be sponsor (free to download) was? raven down. and that was the best map in all of gears. will this live up to the LEHGEND?!

EvilShabazz
EvilShabazz

Maxim partnership? Gears of War is jumping the shark.

frozenux
frozenux

Carolyn Petit isn't going to be happy about this...

frodo10
frodo10

@steelmouth I agree, to be honest they haven't shown me anything to be excited about other than an update to the multiplayer.

steelmouth
steelmouth

@queuing_for_PS4 MS learnt from the mistake they did with Mass Effect so i dont think it will ever happen again, by now all thier deals with 3rd party decelopers should be air tight

abnergoinbig
abnergoinbig

@queuing_for_PS4 Most likely not. Don't be surprised if Microsoft already signed a contract  with Epic Games to do more Gears games exclusively for the new Xbox next gen.

TacticaI
TacticaI

@endorbr It's a little late in the series to expect anything less.

frozenux
frozenux

@96augment@frozenux

She has been on a Jihad against sexism toward females in the gaming  world.It's a commendable effort but it's starting to turn into a feminist crusade against the gaming industry where even the golden rule of "Sex Sells" is an abomination ,if used for a game.

This game(she talked about it in 1 of her tirade) cater mainly to a male audience and now is in partnership with magazine which easily fall into the atrocious objectifying of rather very attractive women in scantily clad clothes...

96augment
96augment

@frozenux  Well, no one can really deny that sexism still exists in the gaming industry. I can't comment on it because I just don't really know how bad it is. I'm sure that she's not the one woman who might be bothered by this.