GTA 5 "sucked dollars" out of Xbox 360/PS3 market, says EA

Chief financial officer Blake Jorgensen says Rockstar's open-world game was so massive a release that it impacted buying behavior across the industry.

The release of Grand Theft Auto V in September 2013 was so incredibly successful that its arrival "sucked dollars" out of the Xbox 360 and PlayStation 3 market overall, according to Electronic Arts chief financial officer Blake Jorgensen.

"I don't think anyone anticipated the level of that success," Jorgensen said during the Morgan Stanley Technology, Media &, Telecom Conference in San Francisco. "Fabulous, fabulous product and [it] did extremely well. It did, I think, suck dollars out of the old-generation software market."

"We expect that market to be challenged just because of the transitions to the new generation and I think it was extra-challenged based on that release," he added. "As reminder, [Rockstar Games] moved that release from the spring to the fall, so it even changed our expectations again as it got moved."

What he means is that GTAV was so dominating on Xbox 360 and PS3 (it has shipped over 32.5 million copies to date) that gamers spent their money on Rockstar's title instead of other Xbox 360 or PS3 games. It appears this had a real impact on EA's bottom line, as the publisher reported in January that it had lowered its full-year net revenue expectations due to "weakness in current-generation software."

However, GTAV's record-setting release was not disastrous for publishers like EA, however, as Battlefield 4 has sold very well since launch, Jorgensen said during the talk.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

180 comments
jpage94
jpage94

It's very sad that the things out of EA's mouth here weren't "What made GTA V such a great product was the EXTRA TIME THEY PUT INTO IT but that "It wasn't a complete disaster, BF4 has sold well since launch..." Seriously, you aren't fooling anyone EA.

tightwad34
tightwad34

Why don't they just word the headline properly? Should be Rockstar legally took some of EA's money because of GTAV.

thermalmotion
thermalmotion

Hah, people bought GTAV instead of EA's map packs, I'd consider that a positive impact on the market.

jayjay444
jayjay444

Dice talking to EA before BF4 release. 


(Dice) EA sir... the game isn't finished yet, can we please have some more time... 


(EA) Fuck it we know best, need more time? lmao sack that guy and lets make some $$$$$$$$££££££££££££ and push it out the door and lets give them bonuses to please our fan base aswell. DLC DLC DLC DLC DLC DLC DLC DLC DLC DLC DLC DLC DLC oh did I mention DLC? 


And you wonder why people are pissed EA lmao?

komuchen
komuchen

What other games? That half-assed DLC to Rayman sold as a sequel? Or buggy and frame dropping Blacklist? Those are the only games that "reportedly" I remember sucked with sales.


Other games did pretty well - I don't know on what he bases it on.

Vodoo
Vodoo

EA just learned they can also make a lot of money just by making great games. Who woulda thought it was that simple?

Buck80x
Buck80x

I don't know who's more pathetic with their excuses; MS or EA?

StokeMeAClipper
StokeMeAClipper

Rockstar don't try to "suck dollars" from consumers, they make great games and we throw our money at them. Big difference.

Maybe if EA was less concerned with making money and concentrated on making their games work they would get more respect. The fact that BF4 is still not fixed this long after release kind of reflects that.

And just because it has sold a lot of copies does not make it a success (that interview pissed me off!). It will be remembered for being a troublesome release long after the money it generated has been spent promoting the next cash grab.

xcollector
xcollector

So EA is blaming successful games for their buggy failure? This is classic. LMAO!

punishergreen
punishergreen

Some what related but help me out, lol. The Assault Shotgun on GTA5 came with explosive rounds right? How to you switch to that type of ammo on the 360(I haven't played GTA5 in awhile)?

OrgeLambart
OrgeLambart

EA exac.....  GTA 5 forced us to rethink some of our scamster plans we had ready to roll out to squeeze every last penny out of the consumer..  GTA beat us to the punch, for this we are angry, we here at EA have decided to set forth a new team of developers to emulate the success of GTA and make our own game which will be a clone of it.


We will then suck the life out of the gamers by fleecing their wallets....  


EA exac ---- hey the interviews not over, why are you leaving... come back.... come back... we're still relevant. 

finalkain
finalkain

This game was so good it fucked our bottom line QQ


EA exec

Dav_id83
Dav_id83

Sounds like Jealousy to me

airfoemoe
airfoemoe

I still haven't played GTA5 since it's not on PC, Wii U, or PS4.

Mr_Big_Boss
Mr_Big_Boss

EA sucks, that's why we choose not to buy their products.

primaryunit
primaryunit

Maybe if EA's senior management focused less on "sucking dollars" out of the market and more on making good games, they wouldn't look so much like Satan's minions.

Gazz_mann
Gazz_mann

Ea is only doing well because they jacked up the Price of BF4 on Next Gen consoles. $69 on 360/Ps3 - $100 on PS4/X1 (AUD)

Sarg1010
Sarg1010

Just because BF4 sold well doesn't mean it's DOING well pal.

CaptainHerlock
CaptainHerlock

Well you know what? Too bad. It's called the free market. Come up with games that are just as good and can compete with it.

Sam_021
Sam_021

What did you expect? It's the best game series out there!

Jinzo_111887
Jinzo_111887

And the online paywall will be sucking money out of next gen.

Barighm
Barighm

Yeesh! Why can't these guys appreciate GTA sold well because people liked that game, and Battlefield didn't sell as well because there are just more people who liked GTA. This isn't the 90's. Gamers can afford to buy two games if they really want those games.

bryanheir
bryanheir

They can blame Microsoft next for exclusivity of titanfall and negating potential sales and not building a user base on all next gen hardware..... Few million copies not sold anyway.

Mraou
Mraou

People say "EA sucks" but then they'll buy EA published games, like Mirror's Edge 2 and the next gen Battlefront.

sanechupp
sanechupp

Ea was told no V should be on ps4 EA did have mercenaries to compete. I think EA forgets how to compete

al_is_here
al_is_here

@jayjay444  They made dlc and advertised it before bf4 was even fixed (or mabe i should say finnished)

I haven't checked if the game properly works but i already decided to uninstall origin.I will not continue to support EA or their games.

komuchen
komuchen

@jayjay444 DLC DLC... wait a minute... didn't they like halt it all to fix that mess of the game?

mizifih
mizifih

@StokeMeAClipper  Couldn't agree more. I bought the PS3 version, even though I'm sure buying it for PC whenever it comes out. I just don't like all this waiting to play it  at 1080p@60+ with lots of filters. I expect a better port then GTA IV was when released. I actually expect it's not a port at all, due the new console generation, but that's probably too much to ask.


Rockstar can have my money whenever they want, LOL. It's always a great investment, always getting much more in return. They take their time to deliver good stuff. We don't like the waiting, but it's always a worthy waiting.


Rockstar FTW

DoucheVader
DoucheVader

@StokeMeAClipper  You know had RockStar not had any glitches and people had to pay for RockStar money you might be signing a different tune right now.

RockStar had the benefit of selling so well the lack Microtransactions may have upset the board, but not affected the bottom dollar.

mizifih
mizifih

@xcollector  Well, they had to push BF4 desperate to make some money while lots of gamers saved some for GTA V, LOL.

DoucheVader
DoucheVader

@OrgeLambart

Have you played any mobile games or Facebook games?  Most of them have far more reliance on Microtransactions for revenues than EA does with any of their titles.

DoucheVader
DoucheVader

@Mr_Big_Boss

I still buy EA products, but I am not naive about the game industry I understand all publishers and developers want to turn a profit so don't get offended by things like DLC (even if on Disc) and Microtransactions.  I was never a big SimCity fan, so I dodged that bullet.  I will likely always buy Battlefield games because there isn't quite anything like it available.


EA got rid of Online Passes before any other major publisher if I recall.   I just find all this anti-EA rhetoric to be almost anti-free-market. Especially when you give EA's actions a sense of scale when compared mobile and browser games.

DoucheVader
DoucheVader

@primaryunit

So you really think EA has little to no concern about producing quality titles? 

http://www.metacritic.com/company/electronic-arts?filter-options=games&num_items=30&sort_options=metascore

They have over 800 titles on MetaCritic with an average score of 72 with many of their highest scoring titles coming from the last generation of consoles (Wii, PS3, X360).

How about we compare to see how accurate these claims are?
 

UbiSoft...
http://www.metacritic.com/company/ubisoft?filter-options=games&num_items=30&sort_options=metascore

Nearly 900 games and average score of 67.


 

Activision...
http://www.metacritic.com/company/activision?filter-options=games&num_items=30&sort_options=metascore


Over 700 games with an average score of 66.

 

RockStar...

http://www.metacritic.com/company/rockstar-games?filter-options=games&num_items=30&sort_options=metascore


They have an impressive average score of 81 but only 94 games.  I am actually pretty shocked at how few titles they have produced considering how many studios they have.



As you can see just making claims about EA without actually comparing to their competitors doesn't really put things into proper perspective. I will agree that review scores alone are not a 100% reassurance of quality, but this amount of data over time simply can't be dismissed.  We are talking about many games over a few generations by various reviewers.

DoucheVader
DoucheVader

@Gazz_mann

You really think a country with the population of New York City and Los Angeles is going to impact the bottom line that much?


Doesn't Australia have high taxes on imports?  Don't you think the policies of your country MAY have something to do with the high prices?


UnrealPro
UnrealPro

@Gazz_mann  I got it for a little less than $50 for Xbox One here in the U.S.

DoucheVader
DoucheVader

@Sarg1010  EA isn't bleeding cash right now, so whatever they make on BF4 is good news for them.

willbertt667
willbertt667

@Mraou This is why torrents exist. I don't usually torrent games, but because EA has single handedly ruined so many companies and their game's franchises, I vowed never to buy a single EA game again. People say publishers have nothing to do with the development, but they have everything to do with it. The money makes the decisions, and devs are pressured by this company to make profit, not good games. Maybe if the games industry wans't so fucking obsessed with profit, games wouldn't be rushed, and they would sell, because they are actually good, not because they have millions of dollars going into marketing that could of gone into development. Its not only EA doing this, and I admit that, but they are certainly the worst and most cancerous part of the gaming industry.

NoSoul81
NoSoul81

@Mraou I'm only guilty of buying Dead Space, which appears to be a dead series. 

jayjay444
jayjay444

@komuchen @jayjay444  They did indeed but it still didn't stop them from releasing 2 DLC packs lmao, theres already what 5 DLC packs confirmed before the game was even released EA has become a joke same goes for cod. 

StokeMeAClipper
StokeMeAClipper

@DoucheVader @StokeMeAClipper  The thing is, the GTA series has always been known as a single player game primarily. On that front it delivered. Also take into account the expansion packs for GTA 4 and Red Dead Redemption. They delivered above and beyond what was expected for a great price.

I'll admit that I didn't really enjoy GTA online (not being able to do missions unless others in the same lobby want to join you), but at least it worked.

From the phrasing of your post I'm unable to tell if you're for or against micro-transactions. I personally wish they and the subsidised F2P model that popularised them would go away.

In a lot of cases it seems that if you were to put the amount of money that it would cost to buy a full priced game into micrro-transactions, you'd get very little content (RaceRoom Racing Experience is a great example, unless they've changed their pricing from the last time I looked). As for people buying in game credits for real money? Seems a bit pathetic to me.

FantasyRPGamer
FantasyRPGamer

@DoucheVader

I'm pretty neutral where EA is concerned, but I feel obligated to point out that you've only been using the critics side of metacritic.  If you look at the user averages, it paints a very different picture. I trust user opinions more than critic opinions.  I'm not sure that companies buy good reviews for their games, but the difference kinda suggests they do.

That being said, EA has had some pretty lame business practices of late, but that's sort of where the gaming industry is right now.

DoucheVader
DoucheVader

@willbertt667 @Mraou 

Please see my post above (with the metacritic links) the claims many gamers make about EA and the quality of their titles just doesn't jive when compared with their competition (which in overall quality they exceed most competition).

All this talk about EA sucking money is just nonsense, all publishers are looking to score a buck.  Are we hapless victims at the whims of publishing corporate masters?  OR are we savvy consumers who know how to use our money effectively? 

Also if you torrent games you are stealing and biting the hands that feed you.  I completely understand the principles of copies but that doesn't change the fact that you took something that didn't belong to you.  Any discussion to the contrary is merely a means to justify your own actions.

VendettaEternal
VendettaEternal

@FantasyRPGamer @DoucheVader  Its sad but what you said was spot on. It just sucks that we have to kind of accept it as is though, doesn't it? I mean if the gamers all formed coalitions of informed buyers and used their financial sway to show that certain practices are not acceptable, it would be like revolutionary almost.