EA: Battlefield's rocky launch did not "damage" the franchise
CFO Blake Jorgensen says "We haven't seen any damage" as a result of technical woes; Battlefield series continue to be "critical" to the company.
Electronic Arts' multiplayer shooter Battlefield 4 suffered through a rocky launch where server woes and technical issues caused widespread headaches for players. Some of these issues continue to linger as developer DICE works on new updates. These problems, however, have not "damaged" the Battlefield franchise overall, EA CFO Blake Jorgensen said today.
"We haven't seen any damage," Jorgensen said today at the Morgan Stanley Technology, Media &, Telecom Conference in San Francisco. "Clearly we're very focused on protecting that brand." The game has sold well and continues to sell well, he added.
Jorgensen went on to say that consumers have been "very responsive" to some of the game updates/patches that DICE has released so far. He also noted that regularly releasing content for Battlefield 4 has kept player engagement at solid levels.
"We've also tried to provide extra content to the consumers to make sure they keep coming back and playing the game and we're finding that it's working very well," Jorgensen said. "I don't see that there's a damage issue. I think for us it's making sure that we're providing great gameplay for the consumer and we'll continue to do that."
The reason why Battlefield 4 suffered through some extreme challenges, Jorgensen said, was because of the "complexity" of the game (64-player online, tablet support), as well as the fact that DICE was working with new consoles like the Xbox One and PlayStation 4.
Finally, Jorgensen said Battlefield will be a "key" franchise for EA going forward and teased that the franchise will be "critical" to EA's fiscal year 2015, which begins next month. A Battlefield game for 2014 has not been announced, though a police-themed entry in the series from Visceral Games is rumored to launch this year.
Every 10/10 Game In GameSpot's History Naughty Dog Boss Talks PS5 & PlayStation History - GS News Update Final 2019 State Of Play Stream Coming Soon - GS News Update Destiny 2 - Where Is Xur? Exotic Vendor Location Guide (12/6 - 12/10) Netflix In December 2019 - Best New Movies And TV Shows To Watch! Why Is The Revolver So Iconic? - Loadout The Mandalorian Episode 5 - All The Star Wars Easter Eggs in Chapter 5 "The Gunslinger" Pokemon-Inspired MMO Temtem Launches In 2020 - GS News Update Battle Us In Pokemon Sword and Shield! | GameSpot Community Fridays Fortnite: Where To Search The Hidden XP Drop In Loading Screen (Chaos Rising Challenge) Temtem - Gameplay Overview & Early Access Announcement Trailer 10 New Games Will Be Announced At The Game Awards - GS News Update
GameSpot may get a commission from retail offers.
Got a news tip or want to contact us directly? Email firstname.lastname@example.org