[UPDATE] Following the publication of this story, a Sony representative told GameSpot that the price drop is not permanent.
"The reduction in price is the result of a limited time sales promotion through retail," Sony said.
The original story follows below.
Sony is now selling the 3G PlayStation Vita model for $250, a markdown of $50 from its original $300 launch price. The portable is available at the discounted rate through Sony's official website only. The bundle includes a system, an 8GB memory card, and a free PlayStation Network title.
The price drop for the 3G PS Vita puts it in line with the Wi-Fi version, which currently retails for $250. It is not clear if this is an official price drop or a limited-time offer. A Sony representative was not immediately available to comment.
Separately, Joystiq reports that Sony stores across the United States are selling the 3G PS Vita for $199, with some retail representatives noting the device may be discontinued.
Sony president of Worldwide Studios Shuhei Yoshida said last month that a PS Vita price cut for North America was not in the cards. In Japan, the recent price drop for the device led to sales jumping by a factor of four
GameStop president Tony Bartel said earlier this month that a PS Vita price cut ahead of the PlayStation 4 launch this year would "make sense."