Who put that turd in the shop window?
You get a shop and every week you better pay the piper or she gonna sick a fat loan shark on your meaty butt cheeks. There's a few places you can buy goods from in the town but obviously the best and cheapest way to obtain new stuff is by hiring a young stud to adventure off into the woods to slay a bunch of chubby jelly fish and mysterious shrooms. Along the way he'll open chests and collect even more items that you can sell for a smoking price. And this is the game pretty much. Oh ya, there's a bit of haggling involved when selling goods. You'll throw a chubby price in the customers face, they'll reject it; you'll shed some pounds, they'll buy it. Job done.
Overall the experience is like putting on a pair of socks. Sure, sometimes you can't find the matching pair so you wear two different styles. Sometimes you have no clean pairs so you have to wear dirty ones. Sometimes you wear them inside out by accident. But they're just boring old socks. It's the shoes that everyone's going to notice. Unless of course, you're getting lucky that night...Or someone invites you to a nice Japanese Restaurant.
A wedding is not a wedding without an open bar, remember that.