@saturatedbutter: After seeing this I checked twitter and they announced their new production company DoubleJump , http://www.doublejumponline.com/ . There's a lot of this mentioned "to create content that resonates with gamers, and represents clients.", representing clients is brought up several times. So yeah looks like they have gone over to the other side so to speak, not saying that in a negative way, just that their business sounds like it will be mostly creating content for game companies rather than something independent. They do have their YouTube channel, so I think they might be playing on both sides of it, but I'm guessing they saw some money making potential in doing videos for the game companies that are of course a form of advertising but not so obviously.