Tarintino had it right .The only thing violent fiction (games/movies etc) desensitises people to is violent fiction. Real life violence is something you don't get desensitised to. Believe it or not people can tell the difference.

try beating psycho mantis without cheating! i didn't realize the first time and died lots but eventually beat him, its the toughest mg boss fight ever if you don't cheat!

Bring back classic E3, with a few changes. Give the journos a couple of days before hand to get a first look than bring back the party. The public buys these games so it should be open to them as well so they can make up their own minds! The best way to build up hype is through word of mouth.

The ds may not have had a nub, but it did have the stylis and a touch screen that makes playing fps and the like bearable. Sony really kicked themselves in the nuts by not putting the second nub.