This type of thinking is well overdue by physical-media retailers like JB and EB in Australia. When Australian consumers are faced with the possibility of paying up to $100 for AAA releases in stores, or forsake local industry in favour of imports at a fraction of the price - well, not much choice at all, really. What Australia has lacked in this market for a long time is industry competition; if properly implemented this new initiative will hopefully force retailers to lower their prices to remain relevant and promote their business.