It's the way business works. Especially the video game industry. Sony and Nintendo offer services and games and all kinds of stuff in Japan either way before anywhere else, or they sometimes never offer it outside of Japan. They are Japanese companies, so that's to be expected. Microsoft is an American company, and it makes sense they would do the same thing in the US.
It's not strictly a national pride thing at all, it's the simple fact that for all three companies, thier home regions are super strong points for thier business models, Microsoft is even more dependant on the US than anyone is, nearly 70% of thier consoles are US sales. It makes sense that extra effort and maybe some preferential treatment is given to that fanbase.
The cold hard reality is, that the US and North America is by a large margin, the single biggest market for most technology items and especially the video game industry, when your in a battle for market share, you simply have to do more to try and fight for extra ground in the biggest battlefield.
Microsoft when it comes to console hardware is far from being an industry dominator, they are still struggling to become a lasting and established front runner, and the games division of Microsoft corporate rarely ever makes a profit and is so far in the hole over the long run, that it's unbelievable.
Microsoft Corporate doesn't care all that much whether the games division loses money or not, but that patience is only going to last for so long, they are pushing with all they can muster to try and turn the division into a regularly productive and profitable section of the company, and to do that, they first have to be the dominant or alteast co front runner of thier own region. I think they have clearly shown that that is thier intent, and when that happens, they will try and make more and more of a push towards other regions, which they have already made some progress with.
That is also the reason they charge for DLC, atleast for a certain amount of time, even though the Dev may want it to be free. In the long run, this rakes in 100s of millions of dollars to improve the books for the game division and ultimately keep them more in corporates good graces and pumping out more and better games for us. BTW, in almost all circumstances, the developer wants to charge for DLC, because they make money too, if in some cases IE Epic wanting the GoW stuff free, Microsoft at the very least puts a timer on the pay to play, and after 6 months or a year, it then becomes free, and last time I checked, they aren't putting a gun to your head to force you to buy it while it's pay to play.
It's just a reality, that some regions are just not important to the industry, Ireland and Greece,as well as many other countries, while great countries with a lot to offer world culture, are little more than a blip on the radar to a game developer or console manufacturer.
Yeah, you could make the argument that if Microsoft or any big company made the push to offer more content and more perks in those areas, that they would become more of a factor, but the reality is, is due to many factors, sales in terms of raw numbers are never going to be high enough to bother with making a huge effort inmost of thosecountries. For MS you especially have to consider, that for 5 years now, they spent millions and millions of dollars and put a huge effort into trying to break ground in Japan, and it was pretty much a wasted effort. They are not likely to spend money they don't really need to, just to appeal to small market countries with Live content.
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