LoganFerguson's Forum Posts

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[QUOTE="gifflegerbpiss"][QUOTE="WingcommanderIV"]
It's quieter, and cooler. Well it's quieter cause it's cooler.
And I think it'll have a Blu-ray Disc drive, not HD-DVD. They've been quoted saying that were Blu-ray to win the HD war, that they would be more than ready to support it. And by the looks of things, HD-DVD doesn't have much time left.
mike4realz

You do realize Blu-Ray is owned by Sony right? Why the hell would sony let a competitor use their technology?

You do realize Windows is owned by Microsoft right? Why the hell would microsoft let a competitor use their technology?

Lol, that's funny. Sony wouldn't necessarilly want to be too choosy on who they let and don't let use the Blue-Ray. If they want to get Blue-Ray to be the next media medium, they'll give it to whoever wants to support it. Remember, Sony doesn't exactly have a good track record with new mediums they've created. Remember the micro-discs? When was the last time you saw a mini-CD?

And Microsoft likewise wants to have their technology used in as many places as possible. If they weren't willing to cooperate, then how exactly did Windows take over the computer market place? Why is it Windows vs. Apple, rather than Windows vs. Linux? The only reason Apple has survived and put up such a fight is because they build their own systems. But how many other manufacturers make IMacs? Not many, because they prefer to go with Windows, and therefor PCs.

Video games is an established market, has been for decades. But one of the key reasons that VHS tapes, CDs, and DVDs gained wide acceptance across the nation and were not just "fads" for the rich people, is that the proprierty (spl?) information for VCRs and DVD players was licensed or attained by multiple manufacturers. If the 360 is licensed out to other manufacturers, despite how unlikely that would be, it would mean more variety, possibly better (and poorer) build quality, and ultimately, cheaper prices in a much faster form than waiting for the Next-next gen to be announced, making the current next-gen systems last-gen. This move could make the 360 finally into the entertainment center of people's houses like Microsoft envvisioned years ago when they announced the 360 and it's quirky name.

However, the main reason I doubt this will happen is this: brand name recognition. With multiple manufacturers, Microsoft would have less and less control over the quality of the systems. Sure, some might be better than their own, there would be bound to be plenty that come out of the box with FAR more problems than 360s do nowadays. This in the end could hurt the 360 brand name, and doom the console. It's a tossup on the benefits versus the drawbacks for external licensing. I'm thinking that rather Microsoft is looking into increasing their manufacture base, hoping to continue to cut down on costs for the system.

What Microsoft should really do, if they truly wish to compete with the PS3 over the next 2 years (which will define the winner of this next-gen console war) is match them in advertising. Since the PS3 has come out, I can barely remember the last 360 commercial I've seen. And I don't have cable, I use an antenna to get local national broadcast networks (CBS, ABC, NBC, and FOX). But what I do see is atleast 3-5 PS3 ads every day. If the Microsoft wants to avoid the fate of the Dreamcast, they need to advertise more, and more on networks the majority of the nation watch, and not on cable networks. When the PS1, Dreamcast, and Gamecube wars were going down, video game ads on TV were about 90% PS1, 9% Nintendo, and 1% Dreamcast. And Sega wonders why their far more advanced system (it was the first to have online play and a modem, and brought about great games like 2K Sports and Soul Calibur), they can blame their PR dept. for not realizing the power of advertisement and word of mouth. Sony is not the richest corporation in the United States. Microsoft is. So put that money to use if you really want to stay in the lead, MS.

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