I'm glad that GS put this feature together because it allows the only people who have any right attending E3 to give their opinions on the switch. If a company has a choice between paying 20 million dollars on creating another awesome title, or spending $20 million to impress some 16 year old Gamestop clerk with a free USB drive and a pretty face at E3, I'd much rather them create a new game. Frankly, as a 23 year old adult, I found most of the main-stream coverage of E3 has been embrassing, kind of as an inside joke that those outside the industry are better than us 'nerds' (And I'm proud to be a nerd FYI). I'm glad to see the change. Another posible nice side effect of the change is that now, maybe the developers will be able to release good games during the summer since they won't have to be putting demos and videos together for E3.