E3 2004 conference program unveiled

The Entertainment Software Association (ESA) has today announced details of the conference program for this year's E3. The event is celebrating its 10th anniversary this year and will feature sessions presented by prominent industry leaders such as EyeToy creator Richard Marks of SCEA, Prince of Persia creator Jordan Mechner, and EALA Studio art director Mark Lasoff.

The conference and workshop program at this year's E3 will include no fewer than 37 sessions featuring more than 125 industry experts. Topics up for discussion this year include development opportunities and challenges ahead, the new rules of business, and the growing importance of online, mobile, and handheld games.

"The E3Expo 2004 show floor will offer the best place in the world to 'See What's Next' for interactive entertainment, while the E3Expo conference and workshop programs offer the premier opportunity to learn what's next for this ever-evolving business," said Douglas Lowenstein, president of the ESA. "E3Expo's unique educational program provides in-depth, hands-on educational experience led by true industry experts that can help professionals find forums to grow their knowledge, build their networks, and advance their careers to the next level."

For further information on this year's E3, or to register for any of the available workshops and conferences, check out the event's official Web site.