Activision lands Dreamy deal
Game publisher signs new agreement with DreamWorks; extends Shrek deal, adds rights to four more animated features.
Game publisher signs new agreement with DreamWorks; extends Shrek deal, adds rights to four more animated features.
$388 million at retail adds to year-to-date increase of 12 percent growth, despite across-the-board slowing of console sales.
Game adaptation of animated film enters retail outlets today; available for Xbox, PS2, GameCube, PC, and both Nintendo portables.
Paul Reiche III's development house Toys for Bob becomes wholly owned subsidiary of Activision.
Publisher will develop and distribute games based on the 2007 sequel to DreamWorks' popular computer-animated fantasy comedy.
We get an early look at Activison's upcoming action game based on the forthcoming DreamWorks movie.
Action title based on the upcoming Dreamworks animated film will stampede multiple consoles in May.
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