It looks like Square is sparing no expense with FFXIII and that apparently includes advertising8)
http://kotaku.com/5267898/signs-of-snow-in-downtown-la
This is near where I live and I can tell you that these buildings are huge and are seen by many thousands of people everyday. A major freeway goes right by it and the traffic gets so bad that people will have plenty of time to stare at these,lol.
I'm surprised that they would advertise this early as the game prolly won't be out in the U.S. for a year! Those spots on the buildings are not cheap:P
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