I don't think this is a statement that one an make a general blanket statement on. Case by case basis though, really depends. For instance, we see a lot of third party exclusive games on Japanese market either go one way toward Nintendo or Sony, and I don't think either pay third parties to make these games but the franchises develop followings on certain systems, so they try not to shake it up. Considering part of the Japanese model of development and publishing isn't exactly like what we see in the west with third party AAA multiplatform games, Japanese don't always shoot for high budget games that require high degrees of success to break even. Because of this, they have freedom to try new things sometimes. When companies make things like games ported to every system, that takes more money not just to develop but also pay advance royalties on, and because of that they need to sell more, then they need to advertise more, they need to design the game for broader mass appeal (and some people despise when games are too familiar and formulaic because they pander to the masses). This make it or break it mentality has ruined many well celebrated western studios over the last couple decades, especially last gen. There is some sustainability in their approach. Not going too port heavy is a way to save money and not try to over-expand beyond the means of making necessary returns.
That being said, there are certain developers within the means to expand and benefit from it. Atlus I felt had something great going with the Persona series since Persona 3 & 4, something I felt they never reached its full potential being limited to PS2 systems back when focus on PS3 was underway when the games localized outside the Japanese market. If they felt staying Sony exclusive, at very least, they should have ported it to PS3. But, I felt the series would have been great to expose the SMT and subseries to a wider audience, something they've struggled with over years. Naturally, with the popularity of the Wii, that would have been a natural next port consideration outside a Sony system. Now we see more Japanese devs making console exclusives with PC ports, which is smart because being on PC digitally allows for expanded potential buyers without the costs of advanced royalties required for physically printed games on consoles.
Sometimes being an exclusive is advantageous for developers, even if they get nothing in return for it from the console they choose. I mean, if a developer just makes a multiplatform game nobody really gives it any special consideration as it's just another multiplatform game. They'll celebrate it if it's great by itself, maybe. But, exclusives, that gets the fanboys excited, it can even benefit from biases toward that system. Being able to call itself an exclusive for whatever console is going to have its dedicated fanboys more eager to see if it's worth a damn.
Even these days with smaller developers out there, there are some games that start off exclusive as releases stagger their ways onto other systems, I see nothing wrong with this approach. Like any game, there's always a risk of nobody giving a damn. Best to test the waters on one system then once recognition for the game is given, move it onto other systems with some of the returns from before, and established recognition for the game's success.
And, really, sometimes Sony, MS, Microsoft, they want to expand their own exclusives but don't have the studios to make them, they don't want to buy the studios or their IPs either, best thing to do is pay third parties to make them. They've all done this, they still do this, I don't expect that to stop. Sony doesn't own Insomniac but they've made them great exclusives. Nintendo has Platinum making exclusives for them. Microsoft, well, they get so much shit for doing it but yeah, that's mainly how they get many of their exclusives.
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