Microsoft : SONY relied too much on Blu-Ray

Microsoft's Aaron Greenberg has attempted to give a reason as to why the PS3 isn't performing as well as expected for Sony.

He notes that perhaps they expected the PS2 DVD player phenomenon to repeat itself with the PS3 and Blu-ray. However, Greenberg believes that Sony is now heading in the right direction.

But capturing the early adopters in the core market first, and then expanding outward to ever more mainstream audiences has always been part of the company's strategy, says Greenberg.

"We started in the inner circle, and we'll continue to deliver those core experiences... going after them first was important," he explains.

"I think for Sony, what in many ways kind of threw them off that strategy was what happened with the PS2 and the DVD player phenomenon. They kind of expected that to happen with the PS3 and the Blu-ray."

Sony's current trend toward focusing somewhat more on the AAA gaming experience is "probably the right thing for them to do," says Greenberg. "For us, we're demonstrating there's an entirely new way to think about Xbox 360."

maxconsole.net

maxconsole

P.S. as usual, apologies if old.

While it's a nice explanation, I'd be very surprised and dissapointed if Sony actually expected Blu-ray to be as easy to adopt as DVD was.Danm_999

[QUOTE="Danm_999"]While it's a nice explanation, I'd be very surprised and dissapointed if Sony actually expected Blu-ray to be as easy to adopt as DVD was.zyrumtumtuggerm

It's true, they did

The one good thing that came of it was the PS3 single handily saved blu-ray though

Wow, I expected him to be fanboyish, but he was very mature.. Props. (I wasn't expecting it because it was Microsoft, I just expected that someone who works in a company would be biased against their competitors.)

Yes, the blu-ray player was a mistake on their part. If they didn't go down that path their console wouldn't have been so pricey and would have done better against the 360.

is was a gameble that still might pay for for sony as a company buy including blu ray they introduced a lot of people the blu ray. now i'm not sure how much at stake sony has in blu ray but sony could easily make up for their losses at blu ray becomes more standar

the was probably one of the nicest things any of the big3 has said about each other.

the was probably one of the nicest things any of the big3 has said about each other.

Rza_rectah

I agree. While I am a Xbox360 fan, I'm not particularly fond of Microsoft. This guy has my respect.

It seems 100% logical. Just the only thing different this gen than last is that DVD works with all TV's it can hook up to, blu-ray only means something for HDTV owners.

Not to mention VHS - DVD was a humungous jump. DVD (Especially upscaled DVD) to Blu-ray is tiny.

Omg, did he say that Sony's trend at having AAA experience in games is the right thing for them to do? Does that mean MS's not looking at doing that?

Wow, that little statement says alot more than anything he said about Sony and bluray.

Sony has a history of being ridiculous. For instance, Sony Vaio P (and TT, BTW). People cut them slack because their products are great. When a competitor starts beating them at their own game, well, that's what's happening now.zyrumtumtuggerm

Yeah I think Sony did rely heavily on Blu Ray and it worked out for them just like DVD with the PS2. The technology within the PS3 will ensure it has a long life.

It's true, they did

The one good thing that came of it was the PS3 single handily saved blu-ray though

thelastguy

HD DVD was always behind, the PS3 just helped it get killed quicker.

I think Blu-ray is great, I think PS3 is the best console this generation in terms of hardware, and I think Sony make the best exclusives this gen too. I think MS rely to much on Halo and pipe dreams such as Natal.

*looks at Forza 3 shipping on 2 disks"

Actually I'm pretty happy they included a Bluray player.

True

Blu ray wont be as easyly to adopt as DVD. But the ps3 has still helped it along. Its just going to take much much longer.

Give it a while and they will have a great games library, and the blu ray for when it becoems the main format.

*looks at Forza 3 shipping on 2 disks"

Actually I'm pretty happy they included a Bluray player.

MegajerkNYC

[QUOTE="MegajerkNYC"]

*looks at Forza 3 shipping on 2 disks"

Actually I'm pretty happy they included a Bluray player.

Mckenna1845

To be fair, installs are the choice of the developer since not all games have them, they are not a limitation of the console. Having multiple disks however does indicate that there are limitations.

[QUOTE="Mckenna1845"][QUOTE="MegajerkNYC"]

*looks at Forza 3 shipping on 2 disks"

Actually I'm pretty happy they included a Bluray player.

Asim90

To be fair, installs are the choice of the developer since not all games have them, they are not a limitation of the console. Having multiple disks however does indicate that there are limitations.

[QUOTE="Mckenna1845"][QUOTE="MegajerkNYC"]

*looks at Forza 3 shipping on 2 disks"

Actually I'm pretty happy they included a Bluray player.

To be fair, installs are the choice of the developer since not all games have them, they are not a limitation of the console. Having multiple disks however does indicate that there are limitations.

[QUOTE="MegajerkNYC"]

*looks at Forza 3 shipping on 2 disks"

Actually I'm pretty happy they included a Bluray player.

Mckenna1845

*Looks at 360's DvD drive failure rate and loud jet engine noise* Actually if the propritary HDD wasn't pure consumer rape I wouldn't mind installing a few 360 games.

[QUOTE="Asim90"]

[QUOTE="Mckenna1845"] *looks at the many ps3 games that require installs* nope i think dvd was the better choice. if you use bluray for movies then that's cool but for me it was just a waste, the rest of the console is awesome though.Nedemis

To be fair, installs are the choice of the developer since not all games have them, they are not a limitation of the console. Having multiple disks however does indicate that there are limitations.

Why do some games use Blu Ray, have no installs and have literally no loading then? As I said, installs are down to the developer. The limitation with Blu Ray in the PS3 is that is it slower then DVD. This however can be dealt with in different forms.

Developers can reduce loading by introducing installs OR stream data from the hard drive, this removes the need for installs and greatly reduces load times. Claiming that installs indicate a limitation is nonsensical since they can be replaced, there is however no way to overcome lack of storage that results in multiple disks.

I think Blu-ray is great, I think PS3 is the best console this generation in terms of hardware, and I think Sony make the best exclusives this gen too. I think MS rely to much on Halo and pipe dreams such as Natal.

_SniperFox_

It seems 100% logical. Just the only thing different this gen than last is that DVD works with all TV's it can hook up to, blu-ray only means something for HDTV owners.

Not to mention VHS - DVD was a humungous jump. DVD (Especially upscaled DVD) to Blu-ray is tiny.

treedoor

MS still hasn't put out a reliable system, GreyFoXX4

Wow, I expected him to be fanboyish, but he was very mature.. Props. (I wasn't expecting it because it was Microsoft, I just expected that someone who works in a company would be biased against their competitors.)

Yandere

Yeah im quite surprised by that too

Omg, did he say that Sony's trend at having AAA experience in games is the right thing for them to do? Does that mean MS's not looking at doing that?

Wow, that little statement says alot more than anything he said about Sony and bluray.

GreyFoXX4

Omg, did he say that Sony's trend at having AAA experience in games is the right thing for them to do? Does that mean MS's not looking at doing that?

Wow, that little statement says alot more than anything he said about Sony and bluray.

GreyFoXX4

[QUOTE="zyrumtumtuggerm"][QUOTE="Danm_999"]While it's a nice explanation, I'd be very surprised and dissapointed if Sony actually expected Blu-ray to be as easy to adopt as DVD was.Danm_999

While it's a nice explanation, I'd be very surprised and dissapointed if Sony actually expected Blu-ray to be as easy to adopt as DVD was.Danm_999

At the start of the generation, they seemed to think they were invincible. They thought they could release a very expensive console without many games to justify the price tag, and expect it to sell based on hardware and brand name alone

It seems 100% logical. Just the only thing different this gen than last is that DVD works with all TV's it can hook up to, blu-ray only means something for HDTV owners.

Not to mention VHS - DVD was a humungous jump. DVD (Especially upscaled DVD) to Blu-ray is tiny.

treedoor

No. DVD players required at least a composite connection at a t ime when many (if not most) TVs only had coaxial connections. Back in '96 or '97, when I purchased my first DVD player, I had to connect it through my VCR (ironically).

[QUOTE="treedoor"]

It seems 100% logical. Just the only thing different this gen than last is that DVD works with all TV's it can hook up to, blu-ray only means something for HDTV owners.

Not to mention VHS - DVD was a humungous jump. DVD (Especially upscaled DVD) to Blu-ray is tiny.

keabrown79

I don't know... putting a blu-ray player in the ps3 was a good thing for people that really wanted to buy one, but bad for people looking between the ps3 and the xbox 360. In the not-so-distant future, dvds will be abandoned just like vhs was, and blu-ray will reign supreme; until, of course, everything is required to be downloaded from the internet.

Why do some games use Blu Ray, have no installs and have literally no loading then?

Asim90

Why do more games that use Blu-Ray, have installs and or longer loading times then the 360 version?

Your case is the minority but since I've seen what you are talking about I wish it was the majority. I'm betting the games you are talking about are most likely exclusives.

[QUOTE="Asim90"]

Why do some games use Blu Ray, have no installs and have literally no loading then?

The__Havoc

Why do more games that use Blu-Ray, have installs and or longer loading times then the 360 version?

Your case is the minority but since I've seen what you are talking about I wish it was the majority. I'm betting the games you are talking about are most likely exclusives.

[QUOTE="The__Havoc"]

[QUOTE="Asim90"]

Why do some games use Blu Ray, have no installs and have literally no loading then?

SpruceCaboose

Why do more games that use Blu-Ray, have installs and or longer loading times then the 360 version?

Your case is the minority but since I've seen what you are talking about I wish it was the majority. I'm betting the games you are talking about are most likely exclusives.

Both of which are advantages that pretty much only Sony in house devs have.

Both of which are advantages that pretty much only Sony in house devs have.

The__Havoc

[QUOTE="The__Havoc"]

Both of which are advantages that pretty much only Sony in house devs have.

SpruceCaboose

If it could be done easily it would be done by everyone. Going the extra mile isn't easy at all.

sony always trys new tech and they end up winning. like bluray killed hddvd. and how the motion stick is better than wii's motion controller

[QUOTE="The__Havoc"]

Both of which are advantages that pretty much only Sony in house devs have.

SpruceCaboose

sony always trys new tech and they end up winning. like bluray killed hddvd. and how the motion stick is better than wii's motion controller

sillaris

[QUOTE="SpruceCaboose"][QUOTE="The__Havoc"]

Both of which are advantages that pretty much only Sony in house devs have.

mythrol

Thats what I said and I agree.