Here's my wonderful reasons to get it for the 360 over the PS3, as always:
rumble - every controller straight out of the box has rumble standard, so you don't have to buy new controllers just for teh last gen rumble, besides I rather use that money for content. Rockstar have said that controls are different and the aiming is different, so I have a feeling the 360 Trigger buttons and layout will be more comfortable.
achievements - not only achievements are a game within a game, it could be used a proof that you did all the crazy things in GTA IV. also there'll be so many crazy things for you to do, these achievements just motivates you to doing them all. adding to the replay value.
xbox live - since online multiplayer is a big factor this time around, it's just nice having the superior online service. xbox live just does it the best, whether it's ranking to matching making. also if your friend for some reason didn't know that GTA IV is out, they could see what game you're playing with XBL. and the amazing thing is that both of you guys don't even have to be playing the same game or even doing the same thing to communicate over XBL.
custom soundtracks - this is just a sweet nice extra feature standard. so when you're tried hearing the GTA music, you could play your own music with the ease of your controller. there's no need to plug in any devices and have to control it manually. you could just use this feature all at the power of your 360 controller.
exclusive episodic content - think of your favorite upcoming game, now imagine if you have the option to get more for that game anytime you like. having the choice to lengthen the life of GTA IV through these content is better than not even having that option. it's just nice that you will see new things, do new things, and have new experiences only for the definitive 360 version.
all these features are available right now, there's no need of waiting and hoping that it will be good, these features are already implemented and guarantee to deliver. so if you own both consoles and you are really a GTA fan, I know you're going to pick the version that offers you more GTA.
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